On February 8, 2012, Lu Lin's new film "Houyi Shooting the Sun" held a launch conference in Huairou. This film will be regarded as a masterpiece that will lead the Chinese film market into the blockbuster era 2.0 in the future.

And the one that opened the blockbuster era 1.0 was naturally "Hero" released in 02. The so-called blockbuster era is big investment and high box office. From these two points, "The Return of the Great Sage" is also qualified to fight. After all, with a domestic box office result of 2.3 billion, "Hou Yi Shooting the Sun" may not be able to surpass it steadily.

But from the perspective of film production, "The Return of the Great Sage" is a bit tricky. Although the investment announced to the outside world is high, the money is spent on special effects, the characters, scenes, and story lines are simpler, and even the feature film is only more than 90 minutes long, which is not quite commensurate with the identity of the blockbuster.

The same is true for the subsequent "Alliance of the Heavenly Gods", but the domestic box office results of 2.3 billion and 1.6 billion are indeed far beyond the previous Chinese blockbusters, so when later generations summarize the Chinese film market in this period, they will classify it as a work of the 1.5 period of the blockbuster era.

The reason why "Hou Yi Shooting the Sun" has become a recognized epoch-making work in the future is that in addition to its large investment and high box office, it also opens the curtain of the "Flood Universe", which makes domestic filmmakers marvel that the original Chinese series of blockbusters can still be filmed like this.

In addition, the special effects of the whole film are excellent, the characters are many but not mixed, the scenes are magnificent and magnificent, and the plot lines are down-to-earth, all of which make the temperament of "Hou Yi Shooting the Sun" completely different from previous domestic blockbusters.

It can be said that it is not a heavyweight work at all. When many filmmakers are still immersed in using "pseudo-blockbusters" and "traffic stars" to make money, "Hou Yi Shoots the Sun" has been able to really go abroad, allowing some gringos to see how our "heroes" dry the sun!

Many good works have shown an extraordinary side at the beginning of their birth. The same is true of "Hou Yi Shooting the Sun", all the stars participating in the whole film were all present on the day of the launch conference, and no one was absent. For a while, the stars are shining, and they are no less than small film festivals.

In terms of media, there are also dozens of large and small companies, after all, the hottest entertainment information in recent times is Lu Lin's "Gossip Girlfriend" and the mysterious "Chang'e Heroine". It can be said that unless there is a sudden revelation of some celebrity cheating, it is difficult to be robbed of the headlines.

In such an unprecedented situation, fans are naturally indispensable to help. "Hou Yi Shooting the Sun" was launched in a high-profile manner, and the selected venue could accommodate thousands of people, but it was actually filled with fans. After all, for domestic fans who have been hurt by "pseudo-blockbusters", the word Lu Lin is a golden signboard. What's more, the plot of this movie is adapted from "Buddha is the Way", and the enthusiastic fans of the novel alone are enough to fill the small venue!

Because they had to enter early, the enthusiastic fans who came together sat down and chatted in twos and threes.

"It's so lucky, hey, hey, in the front row, I can definitely see the faces of the creators!"

"I just need to be able to see Hu Ge clearly, I heard that he doesn't seem to have many scenes, hey, the director is too partial!"

Someone in the back discussed, "Hurry up, give me the telescope, wait for Fat Di to appear, it's so exciting to think about it!" Another person took out a telescope from his bag and smiled: "Are you like this?"

"Why not, she is my goddess, that figure, that long legs, I feel a little excited just thinking about it!"

"And, it's just a female nerve!"

At ten o'clock in the morning, Lu Lin took the stage with a group of main creative actors. Because there are too many people, Song Ge, Yu Dong, Wang Changtian and others can only sit in the guest seat, after all, what the media and fans want to see is the star creator.

After the warm applause, Lu Lin spoke into the microphone: "Thank you to all media friends and enthusiastic audiences for coming to participate in the launch conference of "Houyi Shooting the Sun" in their busy schedules!"

The applause rang out again, and the shooting lasted for dozens of seconds before stopping. Lu Lin continued: "Thanks to the support of domestic audiences, the two films I made before were successful at the box office, so I want to make a real blockbuster this time. ”

The media and the audience in the audience were a little stunned when they heard this, why, "The Return of the Great Sage" and "The Alliance of the Heavenly Gods" were expelled from the blockbuster films? Why are they suddenly not blockbusters in the real sense.

Lu Lin continued: "The total budget cost of "Hou Yi Shooting the Sun" this time is 700 million yuan (publicity amount), more than 100 million US dollars, and it is also an A-level blockbuster in Hollywood!"

The audience exclaimed that the media was excited, although the news of the production cost had leaked out before, Longlin Pictures never said the amount of investment in public. Now it is determined that it is a cost of 700 million, setting a new record for domestic film investment, this alone is worth writing about, and it is a thousand eight hundred words!

To be honest, good multimedia people now prefer to interview Lu Lin, and basically every time they face the media, they have selling points and explosive points. "China's No. 1 3D Special Effects", "The Universe's No. 1 IP Monkey King", "Chinese Film Box Office Champion", "Volley Triple Kick", "Particle Launcher Explodes Stars", "The Most Beautiful Chang'e Chooses to Be a Fan", and now "China's Highest Investment Film".

After the basic interview, go back and write casually, which is a screen-swiping interview script. Unlike some other directors and producers, some of them don't say a bunch of things, and none of them attract people's attention.

After Lu Lin's opening remarks were finished, he went directly to the question session, the reporters rushed to raise their hands, and Lu Lin directly clicked on a man with gold wire glasses who was relatively close. The other party said: "Hello Director Lu, I read the original novel, and the twelve ancestors and witches in it are all strangely shaped, so what are the styles of the ancestors and witches in the movie?

I was surprised that I didn't ask Chang'e about it, and the question was a bit tricky. Fortunately, Lu Lin is not a pseudo-blockbuster, if he gives the actors some strange shapes, he will be known as the Twelve Ancestral Witches, and he will definitely be scolded to death by the original party!

Lu Lin smiled and said, "This question is a good question, it's very in-depth! The character modeling of this film was determined by me and my colleagues in the art team for several months. The first thing to say is that the Ancestral Witches have two forms. One is the primitive form, the battle form. Basically, it refers to the depictions in the original novel, "The Classic of Mountains and Seas" and other books to determine the specific image. Of course, some of the legendary shapes are too weird, not quite in line with the current aesthetics, and are modified. ”

The media and the audience exclaimed, referring to the description on "The Classic of Mountains and Seas", this is still a prehistoric monster movie!

The man with glasses asked, "What about the other ......?"

Lu Lin said with a smile: "The other is naturally a human form, and the Sanqing Sage is a human form, representing the mainstream aesthetics of the desolate world. The two clans of witches and demons are capable, and they all turn into human forms. After all, the transformation of youkai has been a tradition for thousands of years!