Mr. Ma has a lot of jokes, and one of them says about entrepreneurship: the reason why he wanted to do e-commerce was because he heard from others, and Bill Gates said that the Internet will change the world.

Mr. Ma felt that this was quite reasonable, but when he succeeded, he realized that Bill Gates had never said it at all. But the Internet has really changed the world!

It has changed the social and lifestyle of Chinese people, and also changed the film industry, and the simplest and most intuitive thing is ticket compensation.

As early as around 2010, watching movies was not too daily consumption, and the public had the impression that the ticket price at the front desk of the theater was 60 to 120 yuan, and the minimum ticket price for actual consumption was maintained at 30 to 40 yuan.

This year's "Avatar" opened the 3D era of movies, with 3D movie tickets of 80-100 yuan and IMAX movies of 100-150 yuan in large and medium-sized cities in China.

In this era, if the working class watches two or three 3D movies a month, it is definitely a big expense.

What really changed the history of ticket prices in China began with "Transformers 4" in 14 years, and online ticketing platforms subsidized ticket prices on a large scale for the first time.

The box office of "Transformers 4" in the mainland exceeded 600 million in the first weekend, of which Maoyan sold 4.5 million tickets, contributing more than 30% of the box office, and the "9.9 yuan movie ticket" let the platform and the public taste the sweetness of the box office carnival.

After that, the National Day file and the summer file continued to be subsidized, and online ticketing platforms such as Maoyan, Taopiaopiao, and Baidu Nuomi have launched discounted movie tickets such as 9.9 yuan, 15 yuan, and 19.9 yuan, so that watching movies is no longer a "luxury", and the total box office of China's film market has begun to blow out.

29.6 billion in 14 years, 44 billion in 15 years, 45.7 billion in 16 years, and 52.4 billion in 17 years. Pay more and more attention to the Chinese market, and even add more Chinese elements to the film to please the audience.

Ticket compensation is the main battlefield of e-commerce, and Internet e-commerce platforms spend money in order to compete for the consumer market and gain industry status.

Although the Internet ticketing platform is miserable in the process of burning money and making money, after the reshuffle, it began to play a role in the theater scheduling, film publicity and distribution, etc., and gained the right to speak from the theater chain.

The ticket subsidy has gradually changed from burning money on the platform in the past to burning money for the filmmaker. Huayi's Xiao Wang poured bitter water, "If you don't pay it, I'll tell you how much money your friends have made up, and if you don't make it up, the movie theater won't give you pomp." ”

Later, movies with a little box office pursuit must be equipped with a "high-end publicity", from Internet public opinion to full coverage of offline venues, and the cost of publicity and distribution will rise.

Although the state partially controlled the ticket subsidy during the Spring Festival in 18, the online ticketing platform has become a general trend, and there are few ticket buyers at the ticket office at the front desk of the theater. makes the theater extremely nostalgic for the era before the ticket replenishment, when they completely controlled the right to speak on the film schedule.

Because at that time, even if he was the king Andy, he was drinking with the theater boss in order to ask for a film!

In the future movie ticketing platform ticket market, Maoyan Movies and Taopiao Tickets will account for nearly 70% of the market share, and cinema counters will only account for more than 10%, which can be described as two points in the world.

"It is necessary to lay out an online ticketing platform!"

Lu Lin originally just wanted to meet Ma Yun and chat casually. He said that whether it was a purchase or a solicitation, it was just a polite refusal. After all, the other party's net worth and status are there, and they should not be easily offended.

In addition, in the future, Ahri's Taopiao will occupy an important position in the era when e-commerce dominates the promotion and distribution of films.

Then I thought about it, Taopiao was launched at the end of 14 years, and there is no one at the moment. Maoyan was originally a Meituan movie, but it has been around for 12 years, and it was just renamed Maoyan in January this year.

Lu Lin has no interest in e-commerce companies, but online ticket purchase and issuance must have a place. How can I say that he is also the No. 1 director at the box office in the mainland, and he can't be released online, which is controlled by others!

After the idea was generated, Lu Lin was not in a hurry to make the next move, but was making careful calculations. After all, in the field of e-commerce, the key is the concept and burning money, but you can't easily tell others.

In a blink of an eye, it was the appointed time, Lu Lin took Gao Wen to Hong Kong by plane first, and after chatting with Mr. Ma, he flew directly to Thailand and filmed his foreign role in "Wolf Warrior". Song Ge can also take advantage of this time to help him set up the crew.

In fact, for a movie, the behind-the-scenes crew is quite important, although when the film is released, the personnel list is only quickly skipped at the end of the film. The audience sees glamorous stars, but few people pay attention to these ordinary heroes behind the scenes.

The crew may have to push the bulky camera back and forth over and over again on a paved shooting track, just to capture a better picture.

The lighting team will constantly test the effect of the light before shooting, and change the headlights in the middle of the night to try to create a better lighting effect.

Regardless of whether it is hot or cold, wind or snow, the makeup team must be on call at all times on the shooting site in case the actors need to touch up their makeup at any time.

Field work, art, props, chefs, each group is not easy. In "Hero", there is a footsteps of Li Yangzhong and Liang Chaowei on the lake, and the sound recording engineer bought a good quality condom and put several layers on the microphone to record the water steps of the two protagonists.

In the movie "One Step Away", in order to create an imaginary world, a glittering sandy beach, it is not suitable to use real sand and millet, and finally a full six tons of corn ballast were transported to achieve the expected effect.

But these are not the most difficult, because if the effect is not good, you can do it again. When making military action films, action teams, firearms instructors, and pyrotechnic explosion staff must be professional, and amateur players are too easy to let actors get injured or even killed!

However, in "Wolf Warrior" and "Male Soldier Company", a large number of military shooting and explosion scenes are involved, and the importance of this piece behind the scenes is really not comparable to youth and comedy films.

The meeting place was a five-star hotel in Central, Hong Kong, and I don't know what business Comrade Ma Yun came here to talk about.

In the suite, as soon as Lu Lin entered the door, Ma Yun got up on the sofa and said, "Hey, boy, I'll star you when I have time, how about we work together to make a movie?"

Gao Wen was stunned when she heard this, but Lu Lin couldn't help laughing, and said in her heart: "These big guys always like to pretend to be amazing!"

He can imagine, for example, one day, when Mr. Ma talks about this meeting with the media or in a speech, he can say: You can't imagine, the first thing I said when I met him. I said I'll star you guys, how about we make a movie together? He was stunned at the time, and he didn't expect it at all!

Lu Lin smiled and said: "Okay, if Mr. Ma dares to act, I dare to shoot, and you can also ask Li Yangzhong and Wu Jing, two senior brothers, to play for you!"