Interestingly, several private film distribution giants, Huayi started by making films, Bo Na made the distribution bigger, and the glamorous based on entertainment information, and Wanda became a rising star because of the theater chain.

Because the circle is so big, the relationship between competition and cooperation among the major publishing giants is one of competition.

For example, the first film "Wounded City" that entered the film industry to test the waters was co-released behind Bona. And "New Shaolin Temple", which is about to land in the Chinese New Year file, is jointly issued by China Film, Huayi, Bona, and Eagle Emperor.

Speaking of competition, the most famous is the battle between the glamorous "Painted Wall" and Bo Nafa's "The Legend of the White Snake" in 11 years. The final result is that "Painted Wall" earns 180 million, which is a big profit compared to the cost of 30 million. And the cost of "The Legend of the White Snake" is 100 million 800 million, and the box office is 200 million, and the producer loses everything.

However, at this time, the relationship between Bona and Guangxian was still good, and after hearing Huang Minfang's report, Yu Dong still decided to pull Guangxian to do it together.

"Go and ask Mr. Li to come up!" Yu Dong ordered, Huang Minfang, the secretary of the board of directors, went in response, and came downstairs after a while, and saw Li Xiaoping and Xie Nan being stopped in the lobby. As for Liu Yan, she wasn't brought over at all.

Seeing Huang Minfang appearing, Li Xiaoping asked: "I said Mr. Huang, is your company going to cut off all business contacts with us? Why did I go to see Mr. Yu and be stopped here?"

Huang Minfang hurriedly smiled and said: "Oh, I'm sorry, the people below are mistaken! In the past two days, someone from the production company has come to make trouble because of the publicity and distribution expenses, and I asked them to stop it, who knows that this intern is unreliable!" After that, he also pulled the badge on the intern brother's neck and shook it in front of Li Xiaoping's eyes.

Li Xiaoping naturally knew that the other party was talking nonsense with his eyes open, but the problem was that it would only be more embarrassing if it was punctured, so she snorted and went straight to the elevator. Xie Nan smiled awkwardly at Huang Minfang and followed.

The three women quickly took the elevator upstairs, but saw Yu Dong standing at the door of the company, stretched out his hand and said with a smile: "Mr. Li came over, why didn't you make a phone call and ask me to go down to pick you up?"

Li Xiaoping didn't dare to be temperamental, and hurriedly smiled: "How dare you work hard, I'm here to ask you for a favor today!"

Yu Dong laughed, "Where do you start with this?"

Li Xiaoping made a look of grievance and said: "I think you also know that the film "The Return of the Great Sage" was first passed through my hands. It's also to blame for being clumsy at the time, and I couldn't watch the film myself. The people below are slacking off, and the project they have arrived at has gone away! Now our Mr. Wang, can wait for me to make a contribution!"

Yu Dong laughed, "Sister Li is humorous, if you are unhappy in the glamorous and dry, how about coming to my Bona?"

Li Xiaoping said "hehe" twice and said, "Thank you for taking a fancy to Mr. Yu." She is the executive vice president in charge of day-to-day operations, and the general treatment can not be poached.

The door is not a place to talk, and after a few pleasantries, everyone moves to the president's office. When Yu Dong talked about the problem of production funds for "The Return of the Great Sage", Li Xiaoping was shocked, and even felt wronged for a moment. said in my heart, the old lady was not wrong at the beginning, Lu Lin really had a problem!

Yu Dong raised his hand and looked at his watch, and promised Lu Lin that the twenty minutes had already reached the time, so he said: "Mr. Li, this film, we Bona are ready to release it, if the glossy is interested, it will be jointly released with us." Otherwise, I won't be with you for now!"

Li Xiaoping, as a glamorous general, is also a decisive character, and her mind turned, feeling that even if there is any legal risk in the future, it is the production company's problem. If there is really thunder, it can't blow up Bo Na and Guang Xian's head.

And if this film can really be a box office hit, the glamorous name will be even louder. Besides, I have been cooperating with filmmakers on Hong Kong Island in the past few years, and the rivers and lakes already have a reputation for being glamorous and bound to produce bad movies.

Thinking of this, Li Xiaoping decisively said: "Okay, then the two of us will jointly issue it!"

After making up his mind, Yu Dong led everyone back to the conference room. Seeing Lu Lin and Li Xiaoping was not embarrassed, he stepped forward and shook hands and said: "Oh, you said that this matter was done! I was busy with something else that day, and asked the people in the second distribution group to watch the film, I really didn't expect that they would slack off their work and snub Director Lu, and now that person has been fired by us!"

Lu Lin believed this, and the punishment for losing a large order or a large customer depends on the situation. And the film "The Return of the Great Sage" was lost due to the slackness of an employee in the distribution department, and Lao Wang couldn't get angry at Li Xiaoping, so he definitely had to take a knife.

Xie Nan also came up and said: "Lu Lin, we are very sincere and powerful!"

Lu Lin smiled and said, "I know!"

Everyone was seated again, and the tone for the joint release had been set. Based on Bona, supplemented by Guangxian, the publicity and distribution expenses are paid in advance according to the proportion of Bona seven and Guangxia three.

As for the budget for this publicity and distribution cost, it is not calculated according to the production cost, but according to the expected box office.

The reason is very simple, even if it is a blockbuster with a cost of hundreds of millions, if the market performance is not optimistic, you must not throw money into it. And if the box office is expected to explode, it will naturally be announced.

To say a little more, publicity and distribution may be the deepest place in the film industry. Legend has it that except for a small number of domestic cinema films, most of them can't even recover their publicity and distribution costs.

Because when the producer shows the film to the publicity and distribution company, those who have a temperance and a bottom line may refuse to release it because of poor market expectations.

But there are still some distribution companies in the market that only care about making money, such as watching a film that costs 30 million yuan, but the box office can only be estimated to be 40 or 50 million.

Assuming that the promoter wants to do this, it will "fool" the producer into saying that he will pay 10 million in advance for the publicity and distribution fee, and then list some projects with a cost of 40 million and a box office of 200 million or 300 million. At the same time, we will promise to do some blockbuster patch advertisements to ensure how many film scheduling rates and how many roadshows.

However, when it is released, the producer may find that there is no patch advertising at all, the roadshow is canceled, the film scheduling rate is miserable, and the final box office is only 40 or 50 million.

What's even worse is that I don't know where the 10 million publicity and distribution expenses were spent. Even if you ask for it, there is only a summary table and no details, and the invoice is basically not to be considered.

People can confidently say, do you think the theater or the media, after receiving the money, can issue you an invoice?

However, even if the box office of the film is not high, the publicity and distribution costs paid by the distribution company are prioritized for recovery in the divisible box office. As for whether the production company is profitable, people don't think about it.

Therefore, newcomers with no background enter the industry and make movies in a desperate way, except for the reborn who has the halo of the protagonist, nine times out of ten they will be cried to death in the toilet.

Of course, if the film is good enough, the distribution company will still be more attentive and even subsidize the distribution, at least in the future, it can be fooled, ah no, it should be said that it is favored by more producers.

For example, Bo Na and Guang Xian made the box office of "The Return of the Great Sage" reach one billion, and in the future, they can tell other blockbuster producers that the production cost of "The Return of the Great Sage" is 100 million and a half, the publicity and distribution cost is 100 million, and the box office is more than 1 billion. Your film is so well shot, is it also the same package as "The Return of the Great Sage"?