Chapter 514: Full Fire
With the advent of the Internet era, strictly speaking, the old statistical standards for domestic TV dramas are actually a bit outdated.
This is because the only basis for the existing set of statistical criteria is ratings.
The higher the ratings, the higher the attention.
This method is naturally no problem when the video platform does not appear, or when it is not developed enough, but since 2014, with the expansion of the influence of the online video platform, this outdated method that does not include online ratings is still being used by major TV platforms......
Insert a digression, fortunately, Li Mo came to the world of this time and space early enough, if he still used the method of calculating income according to ratings in the first season of "Love Apartment" after 2014, he would have lost money a long time ago.
However, also in 2014, a seemingly sweet youth idol drama actually bucked the trend and won a good result with an average rating of 2.
This TV series is dominated by CTI Media, Molong Media participated in the investment, and Yan Kuan and Fat Di served as the male and female protagonists respectively.
"Shanshan is Coming" first premiered on Jiangdong Satellite TV's prime time.
In the first few episodes, the ratings data can only be described as mediocre, and the ratings data of 098 can only be regarded as ordinary at best, but as the chemical elements between Feng Teng and Xue Shanshan gradually heat up, the popularity of the series has also begun to gradually climb.
The seventh and eighth episodes, Feng Teng, and Shanshan ushered in the first critical point in time, and the plot of "Spending New Year's Day Together" continued to increase the ratings, and the ratings of 1611 not only refreshed the ratings record of Jiangdong Satellite TV in the first quarter of prime time, but also ranked in the top three even if it is placed on all satellite TV platforms.
At the same time, the online broadcast volume of "Shanshan is Coming" is also showing explosive growth.
Since CTI Media did not have any communication with Li Mo and them when looking for an online broadcasting platform, for the sake of safety and security, CTI chose the veteran video platform Qiqi.com.
This kind of 'unintentional willow insertion' also makes Qiwei.com have a certain degree of resilience in the face of the storm of Penguin Video's "Crown Princess".
Although the plot conflict is not as gripping as "The Crown Princess", and there are TV platforms to choose from, "Shanshan is Coming" also completed the achievement of breaking the 700 million broadcast mark within two weeks.
With the popularity brought by "Shanshan is Coming", the number of monthly card users of Qiqi.com has also ushered in a wave of increases.
…… Originally, the battle between the two video websites of the oil depot artichoke network and the strange network was fierce, but because Penguin Video coerced "The Promotion of the Crown Princess" to attack strongly, there is already a trend of development towards the situation of the Three Kingdoms......
In this case, Fat Di naturally became a hot new generation of Xiaohua, just like her sisters Zhang Tianai and Gu Limena.
Along with her, there is also the company Molong Media......
Although Li Mo has not had any new works in the public's field of vision since last summer's "Happy Death Day", with the success of "Beijing Meets Seattle", "The Promotion of the Crown Princess" and "Shanshan is Coming", in the publicity process of the relevant main creators, "It is precisely because of the attention and support of Molong Media and Li Mo that I can complete the work xxx", which has become the standard for almost everyone.
Originally, I thought that the success of Molong Media was only because of the support of Li Mo's own strength, but when Molong Media had a continuous series of works to attack strongly in various fields, some people in the circle and investment banks began to expand their attention from Li Mo to the entire company of Molong Media.
For a while, what kind of works Molong Media, or Li Mo, will bring the next time it appears, has become a hot topic of discussion in the industry.
………………
“…… Is there anything else Li Mo can't play?"
In the chairman's office of the Wang Group, the two brothers Wang Zhongjun and Wang Zhonglei are discussing this topic.
"Brother, what do you say Li Mo's kid's head looks like?" Wang Zhonglei looked at the statistics compiled in front of him and was amazed, "How can this kid seem to be able to do anything." ”
"What's so strange about this," compared to Wang Zhonglei, Wang Zhongjun's consideration is obviously much more far-reaching, "You should know that in Feng Gang's most successful years, he and the current Li Mo ...... Uh, no, to be precise, Li Mo is more successful now than Feng Gang at that time. ”
As one of the three major directors in the mainland and the trump card in the hands of the Wang brothers, Feng Gang's importance to the Wang Group is naturally self-evident.
Since the Wang brothers invested in Feng Gang's "Party A and Party B", in the past ten years, the Wang Group has not encountered setbacks.
When Wang Jinghua almost swept away the cast of the Wang Group, it was with Feng Gang's "Assembly" and "Tangshan Earthquake" and other masterpieces that not only stopped the decline of the Wang Group, but also climbed to the top of the market value of private media companies.
Of course, Feng Gang has the credit for fighting hard in the front, but Wang Zhongjun's unconditional support for him is also one of the factors that can achieve success.
Now, after several years of prosperity in the Wang Group, Li Mo has appeared in front of everyone with an almost skyrocketing posture.
The Wang Group and Li Mo were not without confrontation and friction before, but it was the first time that they directly felt Li Mo's ability like this time.
…… Who told them to have been fighting Li Mo before?
In this "The Promotion of the Crown Princess", Molong Media monopolized 45% of the revenue and all copyrights, and the Wang brothers initially only existed as a flag-waving voice.
However, Wang Zhongjun finally decided to expand his investment to 15 percent before determining the investment amount, and the rest was divided between Xingbaoyuan and Haiyu Pictures.
And now, even this small 15 percent, according to the least optimistic estimates, can bring at least more than 30 million net profits to the Wang Group......
As for those who can bring benefits to themselves, Wang Zhongjun has never spared his chips.
"Go, in the name of the Wang Group, send a congratulatory letter to Molong Media, by the way, find out about Li Mo or Zong Shuai's itinerary, and when it is confirmed that they are in the imperial capital, organize a celebration party, and be sure to invite them to be there. ”
Without much time, Wang Zhongjun made a decision.
"Brother, I heard that Master Bao bought the online copyright of a book called "The General is on Top", and they plan to put aside Molong and invest in filming online dramas by themselves according to the model of "The Crown Princess", should we pay a little attention to it?"
When he was about to go out, Wang Zhonglei suddenly remembered something and asked casually.
"Does Mo Long know about this?"
Wang Zhongjun's first thought was Mo Long, or Li Mo's opinion on this matter.
"I shouldn't know yet," Wang Zhonglei thought for a moment and replied, "Since Master Bao and they plan to leave Molong behind, how can they let them know?"
"If it weren't for the fact that Sheng Yilun and Yu Hazy, the leading actors of "The Crown Princess", had been taken down by them this time, and there was no schedule, I wouldn't have known that Bao Ye was playing this idea. ”
"Then let's not be busy making decisions for now, wait for the news from Molong's side!"
"Understood, brother!"
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