Mr. Li was silent for a moment, "I'm not hungry, Mr. Fang, you eat first, we'll talk after eating, and I'll eat after we finish talking." ”

When Fang Yi heard it, he understood what Mr. Li was thinking in his heart, he was also born in a professional class, and he also learned business etiquette, one of the business etiquette is that when he is with guests, he doesn't talk about business when he eats, and he can't eat when he talks about business, this is a relatively high-end business etiquette, and in traditional culture, business is eaten at the dinner table, and it is drunk from a wine glass and even a little contrary, if he didn't meet Mr. Li today, Fang Yi would have forgotten about this business etiquette.

"Mr. Li, you better eat something!" Fang Yi took another big sip of lotus seed porridge, "I know that in your education, not eating and deserting during negotiations is regarded as the most basic respect for the other party, but the main purpose of our coming here is not to negotiate, but to eat breakfast." ”

"Let's have a quick meal!" Fang Yi pointed to the wall clock, "Series A investment is definitely not something that can be explained in one or two sentences, and you don't know when the meeting will start in a while, you will eat some, otherwise you will definitely have to go hungry again today." ”

"Okay, then you're welcome. Mr. Li knew that Fang Yi was telling the truth, so he nodded and agreed.

After taking a sip, Mr. Li sighed, "The lotus seeds of Liancheng are worthy of their reputation." ”

Fang Yi smiled, he didn't know how to say this, he didn't eat so carefully, the lotus seeds let him eat all this taste, after thinking about it, he decided to get down to business, "Mr. Li, since you found me as an investor, then I also talked to Mr. Li as a shareholder of Yan Ruyu, I don't know what Mr. Li want to know from me?"

As soon as he talked about business, Mr. Li immediately put down the lotus seed porridge that he had just drunk, wiped the corners of his mouth with a tissue, and said: "Mr. Fang, then I will say it bluntly if I have something to say, Yan Ruyu's company is not a small workshop in the industry, we still have a certain understanding of it, as far as we know, Yan Ruyu is not short of liquidity at all, even if it is to expand production, there is no need to expand the production line through Series A financing, I want to know the reason." ”

Fang Yi smiled, "It seems that Mr. Li knows our company very well!"

Mr. Li was noncommittal.

Fang Yi: " Yan Ruyu was not bad in the industry before, but compared with Allure Yipin, it is more than one step worse, even if Allure Yipin is rich in manpower, it will definitely not waste manpower and material resources on investigating such a company, so Mr. Li, your understanding of our Yan Ruyu must have been learned yesterday, you are so busy, and you made a special trip to understand our company, it will definitely not be arbitrary, there are only two reasons, either, you want to find our core competitiveness, imitate or even defeat us, or, you want to invest in our company, or even acquire our company, I am rightMr. Li. ”

Mr. Li raised his eyebrows and did not deny it, this is a practice in the shopping mall, and there is nothing unpleasant. "Yes, as a leading enterprise in skin care products, we must want to maintain the position of their boss, as soon as the market sales rate came out yesterday, I had the idea of giving birth to your company to acquire, but unfortunately, first, your company has not yet been listed, secondly, your company is not short of liquidity, so you can only look for the real core competitiveness of your company. ”

Fang Yi added: "However, after looking for a day, you haven't found out what our company's core competitiveness is, so you can't hold back early in the morning today and find me, right?"

Mr. Li didn't speak, which was a tacit acquiescence.

Fang Yi thought for a moment and said, " In fact, it doesn't hurt to tell you, I was born with a fetish to be able to succeed, playing the emotional card, I positioned the product as a gift, it happened that it was around Father's Day, consumers were willing to pay for the emotion, at that time, in fact, I was not selling goods, but gifts, but this gift, is actually effective, I am equivalent to spending consumers' money, to make an advertisement for themselves, let consumers spend money, experience a product that is not known to be good or bad, it is a pity that this way you know is useless, no one can imitate it, this method can only be used once, once later, the product is not good, the road of other brands is blocked, the product canConsumers only recognize that company's products, because that product once carried their emotions, the same quality, the same price, consumers subconsciously, will choose that product. ”

Mr. Li was surprised, "So that's the case." Then Mr. Li frowned again, "So, there are still many consumers who recognize products that are born with gods?"

Fang Yi said as a matter of course: "That's for sure, otherwise, how could the innate divine object have such a high marketing rate." ”

"In other words, who will be able to sit firmly on the number one brand of men's skin care products next between the natural god and Yan Ruyu, in fact, there are still unknowns?"

"Actually, we Yan Ruyu lost. Fang Yi shook his head, "This is also the reason why I asked Mr. Chen to initiate the company's Series A financing." ”

"Yan Ruyu lost?" Mr. Chen seemed to hear some joke, "You are the sales champion of the day." ”

"But we are selling online, and the natural fetish is selling offline. Fang Yi said helplessly.

"Online?offline?" Mr. Li said he didn't understand.

Fang Yi explained: "Online sales are sales on the Internet, and offline sales are sales in physical stores. ”、

Mr. Li understood now, but he still didn't understand why Fang Yi said that Yan Ruyu lost, "Is there any difference between online and offline?"

"The difference is heavenly. Fang Yi thought for a while and briefly described: "There can be a century-old brand offline, and there are no online celebrity stores online." "In their original world, it seems that the rise of the Internet, the entity is dead, but in fact it is not, the fall, in fact, are just some small dealers, small physical store owners, and those big brands, still exist, and even through the Internet to expand sales channels, that world, online business development for more than ten years, the entity of those big brands, is still a big brand, and those online stores, from a treasure, to Tmall, to micro-business, fire batch after batch, and then poured batch after batch, a single store or commodity on the Internet, it is never possible to form a household name。

Mr. Li's expression also became serious, "Brand?"

"Yes. Fang Yi nodded, "We seem to have the largest market now, but in fact, we don't have any brand of our own, we are an Internet celebrity product, and now, what I want to do is to use this vast market to turn an Internet celebrity product that has become popular because of the Internet into a physical brand product." ”

Mr. Li's breathing was a little short, he didn't think of these, the situation of Allure Yipin and Yan Ruyu is just the opposite, they don't lack brands, they are already brands, and they are the biggest brands in the industry, what they lack is the market. Read the latest chapters of "Global Director's Claw Book House" for free for the first time.