The marketing rate has come out to testify.

This matter has basically been hammered.

The populace was stunned.

"Oh my God! tell me that's not true. ”

"This advertising god!"

"It turns out that the brain-dead advertisement that everyone is scolding is so awesome!"

"Finally the dust has settled, and Fang Yi can finally be justified, brain-dead advertising? If an advertisement that can make a company's product sales increase by a thousand times and pay taxes by two thousand times is a brain-dead advertisement, then what other advertisements are not brain-dead? It's ridiculous that those so-called professionals in the industry still say that fools will not pay for this advertisement, and now you see, people have created a new history of advertising and marketing. ”

The so-called insiders and professionals, they are speechless, all of them are quiet, it's not that they don't have the courage to show their heads, but now they are all nervous about the meeting!

In the past, a large number of people in the industry touched the ceiling of advertising and marketing, and felt that their achievements had reached the top, and there was no future, and there was a kind of hatred that the sky was too low, not enough for them to soar, and now, Fang Yi raised the ceiling in the industry to a position that they couldn't see with their heads held high, and they seemed to have returned to the time when they were young.

The industry has finally begun to look at the advertisement of brain platinum with a learning mentality.

There are also many people who put Fang Yi on the altar.

What a god of marketing advertising!

What is the one who wins the world!

What Fang Yi: "This is the country I have laid for you, please smile!"

Even if there are still some people, they still think that this advertisement is very brain-dead, and they still think that this advertisement is garbage, but when it comes to sales, they have to give a thumbs up and say, amazing, no matter what, the sales are there, and no one can pick out the thorns.

Today.

A lot of advertising agencies are working overtime.

Approaching the end of the year, most companies have taken the Spring Festival holiday, and the advertising industry is generally on holiday, and people in the advertising industry are generally unwilling to work overtime at this time, and it is useless to increase wages.

Impreza Media Advertising Agency.

General Manager's Office.

The general manager sat in front of the computer, controlling the screen to play the TV commercials of Brain Platinum, and below, from senior advertising people, marketing masters, to intern apprentices, and a large group of assistants who were not in charge of advertising projects alone were watching, this was the first time they didn't know how many times they had watched it.

"Let's analyze it together, we must eat this advertisement thoroughly, let's talk about it, where are the highlights of this advertisement?"

"Boss, this ......"

"Say whatever you want, but it doesn't matter if you're wrong. ”

"We really can't see it, we really don't think it's good. ”

"Not good? But people take this advertisement to create a miracle of a thousand times the sales, we are also a well-known advertising company in the industry after all, this advertisement, may be a new vane in the field of advertising in the future, we must study and study this advertisement thoroughly, we must grasp each core in this advertisement, every bright spot, I have a hunch, the advertising industry in the coming year, the competition will be very fierce, we want to keep their jobs, and even go further, we must continue to learn and progress. ”

"Boss, shall we look at it again? I always feel like I'm missing something. ”

"Okay then!" said that, the boss clicked on the replay again, and an old man and an old lady on the screen babbled and sang again, "I don't receive gifts during the holidays this year, I don't receive gifts, I don't receive gifts, and I also receive gifts and brain white ......."

I watched it ten more times.

Everyone was puzzled.

No matter how you look at it, it doesn't look like a good advertisement!

Why is it on fire?

This kind of brain-dead advertisement, it shouldn't be!

After studying for a long time, some senior advertising people were about to cry, he felt that the water in the advertising field was too deep, and he wanted to go home for the New Year.

In fact, this is not the case for them not only in the Impreza advertising media.

The same is happening with other advertising agencies.

"Let's look at it again, and let's analyze it again. ”

"What's the point of this advertisement! I really don't see the bright spot!"

"This doesn't conform to the law of advertising at all! I can't match the knowledge I have learned before! There is no precedent for this kind of precedent in the industry before!"

......

Everyone is discussing.

Everyone is learning.

But you can discuss, discuss, learn, learn, but you can't discuss one, two, three, four.

Wuyang Group.

In a small conference room, there was also a meeting.

Wuyang Group also has a special advertising department.

Mr. Ma personally presided over the meeting, and a number of senior advertising people in the group were present.

Looking at the senior advertising people who would frown and scratch their heads for a while, Mr. Ma frowned, "Can't you analyze the highlights of this advertisement?"

"I really can't analyze it! The chief advertising consultant shook his head and smiled bitterly, "Mr. Fang's realm is too much ahead of us, and you let us analyze this advertisement, just like asking a group of elementary school students to analyze the paper of a university professor." ”

The other advertisers nodded their heads in agreement.

"Mr. Ma. Another person said, "Isn't Mr. Fang in the building next to him?" Why don't you call him to come and give us a lesson?"

"Stop. Ma Tiansheng hurriedly interrupted, "There is nothing in this world that cannot be analyzed, you are also people in this profession, you will have time in the future, analyze and analyze more, try to study, as for inviting Mr. Fang to come to teach you, you have to find him yourself......"

Out of the conference room.

Mr. Ma chatted with another vice president of the company while walking, "Fang Yi, that kid, is really evil, to be honest, I can't see what's so good about this advertisement." ”

The vice president said, "I don't see it either, why don't we go and consult him together?"

Mr. Ma shook his head, " Or don't do it, after all, I and you are not specialized in advertising and marketing, it's useless to learn, there are people in the company who specialize in learning these, but if there is someone who can analyze something, I will definitely let Fang Yi cultivate him, but you have also seen the situation just now, the strength of the two sides is not at all the level, the gap is not a star and a half at all, Fang Yi's advertising planning, always the most direct to the target, some whimsical, and there is no fixed way and style, if we call our company's advertisers, media people, marketing consultants to learn, I am afraid that in the end, I can only learn to draw a cat The tiger cat is not a cat, and the tiger is not a tiger, but in the end he lost what he originally had. The latest chapter of "Bai Plating" Global Director Paw Book House" is free to read for the first time.