Zheng Hongbin's attitude was very sincere, he did not avoid the weakness of his side, and at the same time showed Luo Kai that the high-level leaders of Gan Provincial Satellite TV were unwilling to be subordinate to others for a long time and intended to expand their territory.

If the domestic screen market is regarded as a big cake, then the giant CCTV will steadily cut 40%, and the other 40% will be divided by several strong satellite TV stations such as Hunan Province, Zhejiang Province, Jiangsu Province, and Huhai, and the last 20% will be left for dozens of other satellite TV stations to compete for.

Gan Provincial Satellite TV is not only among the 20%, but also does not have any advantage compared with opponents in the same array.

This pattern has been solidified for many years,Basically there is no major change,This year, Beijing Satellite TV has sprung up,But it is difficult to shake the status of several strong satellite TV stations in a short period of time。

Beijing Satellite TV, which has a lot of resources, is still like this, and Gan Provincial Satellite TV wants to break through the existing pattern, and the difficulty can be imagined.

In the past two years, there have been great changes within Jiangxi Provincial Satellite TV, the original leadership has been transferred, and the retired have been retired, and now they are replaced by a group of young and strong people.

Zheng Hongbin is one of them, he was originally just a program director in Hunan Provincial Satellite TV, and now he has been promoted to the director of the program department of Jiangxi Provincial Satellite TV, of course, he doesn't want to do nothing in this position until he retires.

But he is very aware of the predicament faced by Gan Provincial Satellite TV, so he is very pragmatic in his work, and it is precisely this pragmatic and serious attitude that makes Luo Kai and Duan Hongrui very good.

Luo Kai invited Zheng Hongbin and others to visit the early summer animation studio and watched the latest episode of "Pleasant Goat and Big Big Wolf", which has just been produced, and "My Little Pony", which is currently in its infancy.

"My Little Pony" is the second animated feature produced after "Pleasant Goat and Big Big Wolf", and the story ideas and cartoon character settings are all from Luo Kai, which will be another fist product of early summer animation.

This gave Zheng Hongbin quite a shock.

He led a team to the capital to visit the early summer animation, not only because he liked the cartoon "Pleasant Goat and Big Big Wolf", but more importantly, to establish a good cooperative relationship with Luo Kai and Dream Media.

Gan Provincial Satellite TV is very lacking in resources in this area, due to its weak influence and insufficient budget, if you want to do a variety show or party, you often can't invite big-name star artists.

Without the help of star artists with market appeal, the program will be unattractive, and the ratings will not be good, so you will not be able to earn much advertising money, and life will be tight, so there will be no end in such a vicious circle.

In Zheng Hongbin's view, Luo Kai is more important than "Pleasant Goat and Big Big Wolf", and Beijing Satellite TV's "Kamen Singer" can achieve such a big success, Luo Kai must at least account for more than 30% of the credit!

David TV stations like Hunan Province and Zhejiang Province can not care about Luo Kai, for Jiangxi Provincial Satellite TV, Luo Kai's weight must be different.

However, now Zheng Hongbin finds that he has underestimated the potential of early summer animation.

As a newly established animation production company, the scale and strength of early summer animation are lackluster, and most of the facilities and equipment are second-hand, which is obviously not ranked among the top in the industry.

But this animation company is different from the same, first of all, it has a complete development idea, not the kind of grass platform team that is made up for cheating, and the animation level produced is excellent.

And early summer animation did not choose the most popular but most money-burning 3D animation as the main direction, but pragmatically innovated in 2D animation and created its own IP with heart.

This is the most commendable, Zheng Hongbin has an understanding of the domestic animation industry and knows what the current situation of the animation industry is.

It was precisely when he saw the potential of early summer animation that the attitude of the director of the program department of Gan Provincial Satellite TV had a subtle change, and this change was revealed in the subsequent negotiations between the two sides.

After negotiations, Zheng Hongbin reached a preliminary cooperation intention with Chuxia Animation on behalf of Gan Provincial Satellite TV, and Gan Provincial Satellite TV purchased a total of 50 episodes of "Pleasant Goat and Big Big Wolf" from Chuxia Animation at a price of 15,000 / episode, and at the same time had the right of first refusal to purchase the subsequent 50 episodes.

15,000 yuan for 1 episode, if such a price is measured from the perspective of production cost, early summer animation is undoubtedly a mess, although the production difficulty of "Pleasant Goat and Big Big Wolf" is very low, but the cost of the company's operation is amortized, and the income from hundreds of thousands of broadcast rights is completely drizzle, which is not enough to burn in a month.

However, the current situation of the industry is like this, TV stations are willing to spend tens of millions or even hundreds of millions of dollars to buy TV series, and they have another attitude towards cartoons.

When domestic animation was booming, many production companies not only did not want a penny of copyright fees in order to let their animation products be broadcast on satellite TV, but also posted public relations fees to dredge up the relationship between TV stations.

Because only after the TV station is broadcast, can you get the subsidy of the national policy, and these animation products are purely for fraud, and the quality can be imagined.

When the policy was tightened and the scope of subsidies was greatly reduced, a large number of companies immediately closed their doors.

Therefore, it is impossible for Gan Provincial Satellite TV to buy "Pleasant Goat and Big Big Wolf" at a high price, 15,000 / episode is actually a good price, mainly considering that Gan Provincial Satellite TV is not within the scope of policy subsidies, otherwise the price will be lower.

Zheng Hongbin can't offer a high price, his power is limited, if he really gives a higher price, he can't explain it after he goes back, and people will wonder if he took a kickback from the early summer animation.

And whether it is Luo Kai or Duan Hongrui, they are quite satisfied with this agreement.

Luo Kai never considered recovering the cost by selling the broadcast rights, and it was the most important thing to be able to broadcast "Pleasant Goat and Big Big Wolf" on the stars when the summer vacation came.

And Zheng Hongbin promised that the broadcast time of "Pleasant Goat and Big Big Wolf" will be placed before "News and Current Affairs", that is, between 6 and 7 o'clock in the evening, which is precisely aimed at the main viewers of this cartoon.

And this condition is the treatment that early summer animation can't get in Hunan Provincial Satellite TV and Zhejiang Provincial Satellite TV no matter what, Luo Kai really can't ask for too much.

Therefore, this agreement is beneficial to both sides, although it is only a preliminary intention to reach a preliminary agreement at present, and further details need to be finalized and negotiated, but basically there will be no major problems.

"Happy working together!"

Zheng Hongbin stretched out his hand to Luo Kai and said with a smile: "Welcome to Yuzhang as a guest." ”

The next time he signs a formal contract, Luo Kai will personally go to Yuzhang City, the capital of Jiangxi Province, which is the location of Gan Provincial Satellite TV to sign the contract.

Luo Kai shook his hand: "Happy cooperation!"

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