After listening to Lin Chen's words, Xue Ningxiang suddenly breathed a sigh of relief.

That moment.

She really thought that Lin Chen was going to deny her idea.

The result was a false alarm.

"First of all, we need to analyze why only 100-200 units of this model are sold in January!"

"In terms of stability, Weiling uses Toyota's 1.3L8A-FE engine, which has high stability and has a record of 300,000 kilometers without major repairs. However, there are two most important problems with the Valin car. ”

"The first is that the fuel consumption is high, the fuel consumption of the 1.3L model is close to more than 7 liters per 100 kilometers, which is comparable to the 1.6L car!"

"The price of the second spare parts is too high, most of them are imported by RB, and the cost of repair and maintenance is very high! Of course, compared with JETTA, Weiling has obvious advantages, the price is 2-30,000 yuan lower, which is more suitable for young people to live the first car. ”

"The most important thing is that this is a car that has almost been withdrawn from the market, and we have enough say to save it, and once the rescue is successful, we can fire the first shot!"

Hearing Lin Chen's analysis, Xue Ningxiang on the side suddenly gave birth to an inexplicable admiration.

Before coming.

She never told Lin Chen which model she was going to try out.

As for this model, it is also the one she selected from the worst-selling models at the moment according to the sales rankings.

Unexpectedly, Lin Chen seemed to know more deeply than her, and he also spoke the truth, let her be one

After reading her plan, you can say it in a coherent way.

Could it be .....

Did he drive either car?

Or is it that the boys are interested in cars, and he also knows more about this car?

Xue Ningxiang shook her head, she felt that this was unlikely.

Lin Chen was halfway through his words, when he suddenly found that Xue Ningxiang was silently distracted, and hurriedly stopped.

"Ningxiang!"

"What are you thinking? If you have different opinions, you can just say that we are discussing, but I am not preaching alone!" Lin Chen said with a smile.

"Not ......"

"I totally agree with you! It's just that I didn't expect you to study this car so deeply......"

Xue Ningxiang nodded hurriedly, slightly ashamed.

She thinks she's done her homework.

However, in front of Lin Chen, he was like a primary school student.

"Okay, if we want to make a car that is about to be retired from the market into a hit, I think we need to give consumers four benefits!"

"First, the body painting provides more choices, dazzling gold, candy red, starlight silver, titanium crystal gray, elegant white, mood blue, classical black, Tiffany blue, different paints are suitable for different people, can provide customized options!"

"Second, provide a five-year warranty of 100,000 kilometers for the whole vehicle, and provide more assured protection for car users!"

"Third, reduce the price by 5,000 on the basis of this existing price, and the strength should be great!"

"Fourth ....."

Lin Chen was about to continue with the fourth suggestion, but found that Xue Ningxiang seemed to have something to say, so he hurriedly stopped.

"Boss!"

"Do you think Tianqi will really agree to so many of our requests?"

Xue Ningxiang's face looked very unconfident.

Although she heard it a little foggy, she also knew that everything Lin Chen mentioned seemed to be using a knife on Tianqi's profits.

In particular, Lin Chen's five-year 100,000-kilometer warranty for the whole vehicle has never been heard of by Xue Ningxiang at all.

After all, in 2004, the automotive industry was still a blue ocean, and there was not so much competition.

There's no need to spend so much money!

After proposing a five-year warranty of 100,000 kilometers, it will be reduced by another 3,000 yuan, will Tianqi really accept such a request?

"Yes!"

"Ningxiang, I have two reasons. First of all, this is the only way to save this model! The construction of a model can be as little as three years, and at most five years and ten years, and Tianqi's current sales are declining sharply, and this is their only chance!"

For this reason, Xue Ningxiang also nodded and agreed.

She also knows very well that Tianqi is indeed a bit weak now, and its sales are declining seriously.

Moreover, after being merged into the National Motor, it has gradually become a chicken rib.

In the Guoqi Group, it has always been a tasteless food and a pity to abandon it.

Today's Tianqi is facing a difficult turning point.

Or take out the courage of a strong man to break his wrist and scrape his bones to cure poison and carry out a radical change to meet new needs.

Or, stay in front of the monument of merit in history, and slowly grow old until you perish.

"Boss!"

"You just said that there is a fourth benefit?" Xue Ningxiang continued to ask.

"That's right!"

"The fourth benefit is that the owners of our customized models will receive five silver members of Aituan.com, as well as five accommodation and movie experience coupons!"

Hearing this, Xue Ningxiang also smiled and nodded.

This is said to be a benefit, but in fact, it is also a change of direction to engage in propaganda to further enhance the loyalty of Aituan members!

"Actually, Ningxiang!"

"Don't think that if we engage in four major gift packages like this, Tianqi Group will have no profits, on the contrary, their profits may be more than before!"

"Because, from orders to finished products, we are actually carrying out futures sales mode, the biggest advantage of this model is to reduce the inventory backlog of Tianqi, every product has been prepaid, with buyers, they are only responsible for production, sales we are all-inclusive!"

Lin Chen further explained.

"Boss, you're awesome!"

"You're really the first person to fuse futures thinking with industrial sales, right?"

Xue Ningxiang suddenly had the feeling that listening to your words was better than reading a book for ten years.

For futures sales strategies.

In the sales of mobile phones in later generations, it was once very popular and was played by some domestic brands.

In 2004, though, it was a very new idea.

It was so novel that Xue Ningxiang almost had a kind of admiration for Lin Chen.

Completely accepting Lin Chen's ideas, Xue Ningxiang began to revise the draft of the plan under Lin Chen's guidance.

In particular, the advantages of the customized model compared with the local JETTA car in Spring City have been strengthened.

The benefits of the futures marketing model are highlighted, and the characteristics of sales have been oriented to young people.

Unconsciously.

The night had already darkened, and as more and more students entered the cafeteria, Lin Chen also looked at his watch.

Thirty!

It happens to be the node of eating.

"Ningxiang!"

"Actually, this plan is basically the same now, and now it's time for dinner, you can recommend a better restaurant!"

After a hard afternoon, Lin Chen also wanted to treat the two of them.

"Forehead ......"

"Let me think about it, in fact, the restaurants around the school are basically on our love group network, there are spring cakes, Western food, hot pot, boss, do you have any taboos?"

Xue Ningxiang asked while searching on the Aituan website.

Just as Lin Chen was about to answer, his mobile phone rang again.

"Lin Chen!"

"Have you finished your errands? Today's filming is over, everyone said to get together together, will you come to participate?" asked Xue Lulu on the other end of the phone.