Liu Jun, a programmer at a software company, received a registration email from a friend a few days ago, and he skipped it at the time, because there are too many such small websites in China that invite registration.

But a few days later, he received the same registration email from seven or eight friends, which made him a little curious, what website can be so popular, you must know that these seven or eight friends are distributed all over the country, some are his classmates, some are his relatives, and some are his colleagues, how can these people register a website at the same time?

With this curiosity and doubt, Liu Jun clicked on a letter, and then followed the link to open Kaixin.com and registered an account.

"You have been bought by your friend Zhang Jie to become his slave. ”

"What's that?"

Liu Jun was stunned for a moment, and after a few minutes of fumbling and understanding, his face showed disdain, what is so fun about this game, if he has this time to play the game, he might as well write a few more lines of code, ignore it at the moment, and quit the happy network.

……

The twelfth day of the first lunar month!

"Su Wang, I want to tell you a good news, the number of users of our happy network has exceeded 300,000. ”

Su Wang, who was practicing the guitar, received a call from Chen Binghao, and when he heard Chen Binghao's excited voice on the phone, Su Wang smiled slightly, and his expression seemed calm.

He knows the popularity of this game very well, and it is not surprising that there are 300,000 users, not to mention that there is so much publicity in the early stage.

"According to the strategy we discussed, I asked the people in the publicity group to post on many forums, and the response has been good, so that it should reach a million users in a month. ”

It's no wonder that Chen Binghao is excited, 08 years, it is already a terrible data for a SNS website to have millions of users, not to mention a new website that has only been online for a month.

"Su Wang, in addition to telling you the good news on this call, there is another thing I want to discuss with you, whether the regulations we planned before should be revised. ”

Hearing Chen Binghao's words on the other end of the phone, Su Wang understood what Chen Binghao was going to discuss with him.

Before the launch of Happy Online, Su Wang had discussed with Chen Binghao, that is, after the number of Happy Net users exceeded one million, the invitation system would be opened, which means that netizens without an invitation code could not register an account on Happy Online.

"This rule is still necessary, after all, we are now playing the name of the open beta, and it doesn't matter if the public beta has an invitation code, but it will definitely be after the public beta. ”

Su Wang smiled, there are many so-called game companies in the future, launching games in the name of open beta, saying that if you want to register an account, you need an open beta invitation code, but in fact, this invitation code is extremely easy to obtain, and there is no difference between searching a lot on the Internet, and there is no difference from full openness.

Of course, according to the operation of those game companies, you can get a game gift package by entering the invitation code, and Su Wang is also designed like this, users with invitation codes can get registration rewards, and users who send invitation codes can also do it.

But the difference is that Su Wang and the game company's operation is just the opposite, the game company needs an invitation code during the open beta, but Su Wang chooses to need an invitation code to register after the public beta ends.

"We are currently focusing on the white-collar class, so we must let those users who have registered have a compelling existence. ”

"Forced grid?" Chen Binghao was a little embarrassed, at this time there was no word forced grid in the Internet language, but he quickly understood what Su Wang meant.

"For users who have already registered, they will naturally form a sense of superiority when they see that the users behind them cannot register because they do not have an invitation code, and it is also an opportunity for them to show themselves in front of their acquaintances. ”

"But will this lead to the loss of some users who want to sign up?" Chen Binghao said with some concern.

Su Wang shook his head through his mobile phone and said, "Brother Chen, why do you think users would register on our website?"

"Because it's fun, of course...... Acquaintance socialization also accounts for some factors. Chen Binghao thought for a while and replied.

"That's right, almost half of our current 300,000 users are because of playing games, and friends buy and sell this kind of game for acquaintances, if a new user registers in, but has no friends, then he has no heart to play the game at all, as for the role of social interaction is probably very little. ”

In Su Wang's view, a new user registers, but finds that he has nothing interesting to do, and it will soon be lost, in this case, it is better to let them need an invitation code to be able to register, because the invitation code is used, and the other party's friends will be automatically added.

You know, some of these invitation codes are released by their propagandists, and some are on the forums posted by the partners they invited, and then let these people guide each other to play games and use other functions of Kaixin.com, which can be regarded as opening a strange way to socialize.

"Okay, then let's go according to the plan, and at the same time, some of the functional technicians you mentioned are being developed, and they will probably be available next month. ”

……

hung up Chen Binghao's phone, Su Wang turned on the computer and logged in to Kaixin.com, his Kaixin.com account had already registered a number, and the ID was also very good, the number was: 9999.

"The QQ number of the old horse next door is 10001, and my 9999 should be better than him. ”

Su Wang boasted of himself with the spirit of Ah Q, in Chen Binghao's imagination, the original ID of Kaixin.com was not special, and the first step for registered users was to take a user nickname, and no one cared about the ID at all.

However, Su Wang suggested that the ID be digitized, just like the QQ number of QQ, users can log in with their IDs in addition to logging in with their usernames, and at the same time, users can add friends to each other, and they can also search for IDs.

Don't underestimate this subtle setting, Su Wang once saw a book on the study of the mentality of netizens in his previous life, the author of this book investigated and interviewed hundreds of thousands of netizens, and at the same time searched and captured the behavior of many netizens when surfing the Internet, and came to a conclusion: 80% of netizens have a strong tendency to be in the limelight on the Internet.

In fact, when Su Wang saw this conclusion, his first reaction was, just use research? Whether it is online or in reality, the difference is that in reality, some people may not dare to be too blatantly in the limelight due to some scruples.

A good ID number can bring many people the opportunity to pretend to be forced, so this kind of person will naturally maintain the happy network more, because if the happy network is cold, it means that they have lost an opportunity to pretend to be forced.

Of course, Su Wang and Chen Binghao also played a trick, that is, all registered users start with six digits, and only a thousand user IDs are five digits, as for the four-digit ID, Su Wang kept it for another purpose.

……

Throughout the first month, with the publicity of Kaixin.com and the spread of user word-of-mouth, the number of registered users began to rise sharply, and at this moment in Beijing, another well-known Internet company, the headquarters of Thousand Oaks Group.

When it comes to Thousand Oaks Group, many people may be unfamiliar, but if you mention Maopu and the school intranet, many netizens are familiar with it, and these two websites belong to Thousand Oaks Group, and at this time, Thousand Oaks Group is the overlord of entertainment and interactive websites in the era of China's Internet web2.0.

It is no exaggeration to say that in the website forum, the domestic Thousand Oaks Group has no opponents, and Tencent, Baidu and Sina have to stand aside.

According to the analysis of our data officer, the current registered users of Happy Network should be close to 500,000, and in just ten days, this speed is not slow. ”

The speaker was a young man in a shirt, and next to him sat several men, who were the top executives of the famous school intranet.

"Mr. Chen, I tried it on Kaixin.com, and the reason why this website is currently popular is because they have launched a very interesting game called Friend Trading. ”

"That's right, I've also logged in, and most of the users of Kaixin.com are going to this game, saying that it is a SNS website, but in fact, I think it's more like a casual game website. ”

Chen Yizhou listened to the words of his two generals, and also nodded, at this time, the intranet of the school was already the overlord of the SNS website industry, but Chen Yizhou was not arrogant and complacent because of this, he knew very well that in the Internet era, if you don't pay attention to it, it is very likely to be replaced by other companies.

"Mr. Chen, I think we can ask the product department to develop a similar game, and I took a look, and the difficulty of the game is not great. ”

It was the product manager of Thousand Oaks Group who spoke, but as soon as his voice fell, he was refuted by a middle-aged man opposite.

"I'm afraid not now, we have just opened up the platform, so that many game companies can join the intranet in the form of game components, and the current income is not bad, at this time, if we launch our own games, it will inevitably attract the dissatisfaction of those game companies. ”

Chen Yizhou's face also showed a look of thought, as the helmsman of the company, at this time the company is seeking financing, and SoftBank also has intentions, and a large part of the reason why SoftBank is willing to invest is because at present, with the game, the school intranet has begun to have profitability.

Turning the intranet into an open platform for those game companies to join, and what the company has to do is to take a certain commission and not have to bear the risk of research and development, which is exactly what SoftBank is looking for.

If the company launches its own mini games at this time, causing those game companies to make a fuss, it may bring risks to the subsequent financing.

At this juncture, financing is the most important, an Internet company, if there is no financing, it is difficult to survive, and financing is also the best way to increase the market value of Internet enterprises, which is a big difference between Internet companies and traditional enterprises.

The market value of traditional enterprises depends on the assets of the enterprise, but the assets of Internet companies cannot be quantified at all, so at this time, it can only be proved by financing.

How much money the venture capital has invested and how many shares have been taken away, so you can calculate the market value of this Internet company.

For Chen Yizhou, getting Softbank's investment at this time is the most important, and it must not be extraneous, as for Happy Network, less than one million registered users are nothing to the school intranet, and he also feels that what his two generals said is right, Happy Network is attracted by games, not a real SNS website, so don't worry too much.