Chapter 624: The Great Era
December 11th, 2020 afternoon!
The day before the wedding, on a yacht in the open sea, Lu Lin and Wu Jing raised their heads and looked at the magic capital with high-rise buildings not far away, but what they remembered was a picture from "Crazy Boy".
On the yacht, Jiang Tianyang, who was smoking a cigar, pointed to Victoria Harbor and said to Chen Haonan: This place, once upon a time, was heroic and stormy, but now it is different from before!
In Lu Lin's heart, he also felt the same emotion. Now, it's not the same as before!
Just like a popular saying on the Internet, the times abandon you, and you won't even say hello.
The film industry, which was originally quite prosperous, collapsed almost instantly after the large-scale commercial use of 5G.
Because in the 5G era, people's entertainment methods are more diverse and convenient. Movie content and projection technology are still in the past, just like 3G network services in the 4G era, which makes people feel inconvenient and unpleasant.
In the 5G era, ultra-high network speed and extremely low latency have led to the rapid development of films, television and games relying on VR technology.
The hot small video in the 4G era has evolved into a VR mode in the 5G era, and fans can watch their favorite anchors dance and sing at "ultra-close range" through the "immersive" helmet.
In July, the concert held by the singer Zhang Yiyou in Beijing, in addition to the scene full of 10,000 people, there were more than 100,000 fans outside the venue, through the VR headset, watched the concert, which can be described as unprecedented.
In the field of games, major manufacturers around the world have entered, and Penguin took the lead in launching the VR version of "League of Legends" in September, making this classic game that has been declining again.
Of course, Penguin's VR version of League of Legends is only a test of the waters 1.0, requiring a headset and controller to operate, and there is no tactile set like in Ready Player One.
But even if it is not very mature, because the sense of substitution and the pleasure of killing are greatly enhanced, it still brings "League of Legends" back to the top, far surpassing it. The income obtained makes countless game companies jealous, and then desperately develops.
Another blowout is in the field of variety shows. "Running Man", which has been on the air for many years and has a weak follow-up, became popular again after the production of the VR version. Because the audience can see idols running, jumping, falling into the water, laughing, tearing famous brands, and ...... as if they were there in person.
Only movies and long dramas, due to many problems such as production, broadcasting, lens language, and narrative methods, have fallen behind in the great era of 5G and VR exploding together.
But the TV series is okay, this thing itself is watched at home or on a mobile device, only mature VR dramas are produced, and the ratings will not be bad.
But the film industry is not very good, and the first major disadvantage is that it is time-consuming.
A good business model is essentially a "lazy economy". Be sure to make it more convenient and faster for users. All cumbersome and inefficient operations are inherently anti-commercial.
Going to the theater to watch a movie should be considered a rather time-consuming item in the entertainment mode, and if the film is good, it's okay.
If the film is bad, anyone will think, what should I do with this effort?
Find an online celebrity anchor to chat one-on-one in the virtual scene, you can watch the snow on Mt. Fuji in the morning, dive in the Maldives at noon, and have a candlelight dinner in the evening.......
Some economists and sociologists predict that when these new technologies make people's minds no longer bound by time and space, a large number of families will be dismantled, and the world will usher in a huge wave of divorces and singles, which is wave after wave .......
In the 5G era, content is king, the Internet celebrity economy has exploded, the time for celebrities to become famous and fallen has been greatly shortened, and film companies and theaters that have made it difficult to turn around have fallen behind in this technological change. There are also a large number of new companies, rising like skyrocketing, as if they have been listed for three years to catch up with JD.com's Pinduoduo.
Of course, there are also old film companies that have caught up with the trend, such as Penguin and Ahri, who have been laying out the VR industry chain all the time, and Penguin and Ahri, who have strong capital and strive to create a whole industry chain of "entertainment, audio-visual and audio-visual games".
Bona's pace is a little slower, and the decline has been revealed, just like Huayi in previous years. And Huayi is still trapped in the former quagmire and cannot extricate himself.
The giant China Shadow is also a big U-turn, and is now actively seeking cooperation with Longlin, Guangxian and other companies, trying not to fall behind in this change. Although the giant Wanda on the screening side has also entered the VR field, the theater chain has suffered serious losses and the management continues to change, which is not as good as before.
As for Longlin Pictures, because of the early layout, it seized the C position. In terms of short videos, Longlin's Douyin has opened a VR version, and has optimized the dating function to compete with penguin schedules. The variety show field has exploded in an all-round way, and only the film industry is somewhat silent.
In the past year, except for "Nezha's Demon Boy Descends to the World", Longlin Pictures has not had a single hit film. And other companies didn't make any box office too high, and the market seemed to go back to a few years ago.
After entering 2020, blockbusters hit the street one after another, Hollywood's blockbusters failed, and market confidence fell to freezing point for a while.
The traditional production model is no longer effective, unless the story is extremely good.
However, people have thousands of faces, and the plot is difficult to be new.
In the era of pan-entertainment, it is too difficult to have a good story with new ideas.
If you want to change the decline of the film market, the only way to keep pace with the times is to develop VR movies.
But there are still pessimistic predictions from experts that in a few years, movie theaters will fall into the embarrassing position of Internet cafes, and only supporters of the traditional movie-watching mode will enter the theater.
Most audiences will pay to watch movies at home through VR headsets, and small and medium-cost films will not be able to attract audiences to the theater.
Only a superstar production will draw audiences to theaters. And the audience, more often than not, is in the mood of watching a concert.
Cinema is not going to die because there is also a social component. It's like online businesses hitting the real economy, but people still go to shopping malls.
It's just a good day to sit on the ground and collect money, and it's gone!
The market is waiting for an epoch-making work to save the market, and they are all waiting for Lu Lin's "Three-Body Problem 2", and they want to see how shocking the VR movie can be.
However, Longlin Pictures announced that because the post-production failed to meet the director's expectations, the schedule of "Three-Body Problem 2" was postponed from the 2020 Chinese New Year to the 2021 Spring Festival, which disappointed countless audiences and industry insiders.
The reason why there are so many guests in the industry at the wedding on December 12 is that Lu Lin has a high status and a wide range of connections.
I want to come to explore the wind and listen to the guidance, which is also an important reason.
"With great power comes great responsibility. The market has become so fast that many people are now at a loss as to which way to go.
How many people are waiting to see the finished effect and narrative mode of "Three-Body Problem 2". Your sudden postponement has flashed too many people!" Wu Jing, who was holding the railing, suddenly spoke.
Lu Lin smiled, "I know, the rain of ability is great, the greater the responsibility, and it can't be avoided!"