Island nation, headquarters of Toyota Motor Corporation.

Miyazaki Tatsui, who had just returned from Southeast Asia, was reporting to his office at Hideyoshi Toyoshi.

"President, after more than two months of our efforts, we Toyota has returned to the first position in Southeast Asia, and the market that was previously snatched by Tianming Group has now returned to us, and if it were not for the intervention of Honda, our market share would be greater. Miyazaki said excitedly.

In less than two years in office, Toyota's position in the Southeast Asian market has been greatly improved, and how can Miyazaki Ryui not be happy.

"I'm already very satisfied with being able to return to my previous state, and I can't expect too much, but it's a pity that I couldn't pull Tianming Group into the water this time. Hideyoshi Toyoda said with some regret.

"It's strange to say, they obviously cut a large piece of meat from Tianming Group, but they didn't seem to know it, and they even released a new car at this time, this Zhou Jingming is really elusive. ”

For Tianming Group and Zhou Jingming, Miyazaki Ryujing is becoming more and more interested.

"No matter what the calculation of Tianming Group, since they are going to release a new car, then we must also do a good job, this time Tianming Group changed to the high-end route and played with luxury cars, and our Lexus bore the brunt. Speaking of this, Hideyoshi Toyoda's face also became serious.

Toyota and Tianming Group have not been in confrontation for a long time, that is, in the last five years, but every time, Tianming Group can always break out of the encirclement and give them a blow to the head.

Especially on the cusp of this kind of storm, it is not an exaggeration to say that Tianming Group is desperate, and Toyota Hideyoshi does not dare to underestimate this new car named after the ancestor of the Chinese family.

"Speaking of the development trajectory of this Tianming Group, it is very similar to our Toyota car, when we launched Lexus, but there was no less painstaking work, but at that time we were already the world's top car manufacturers, Tianming Group wants to replicate our miracle back then, I think it is unlikely. Miyazaki said.

"But they have the trump card of Rolls-Royce, we started from scratch when we entered the luxury car, but Tianming Group has Rolls-Royce in hand, and the innate advantage is much stronger than ours, no matter what, we can't underestimate it. ”

It is only now that Toyota Hideyoshi understands why Tianming Group wants to acquire Rolls-Royce, in fact, it is also preparing for today.

"Even if there is a Rolls-Royce, it is just a publicity gimmick, Lexus has ranked first in North American luxury car sales for many years, and Tianming Group has just launched a car, which cannot shake the status of Lexus. Miyazaki said confidently.

"Even though the words are true, they must not be guarded against. By the way, how far is the investment project in Thailand going now?"

"We have been preparing for this project, the previous site selection, engineering team or something, has already been decided, just waiting for the agreement to be signed, you can start construction, it is already groundbreaking, once this production base is put into use next year, with the market we just occupied, it will definitely make our position in the Southeast Asian market more stable." ”

When the time comes, Tianming Group will want to return to Southeast Asia, but it will not be as easy as before!

"Okay, then the affairs in Southeast Asia will be handed over to you, although the Tianming Group has basically withdrawn from Southeast Asia, but you still have to pay attention to their movements, it is always good to have more eyes. Hideyoshi Toyoda admonished.

"I know the president's ......"

"What, you still have something to say?" asked Hideyoshi Toyoda seeing Miyazaki's appearance of wanting to speak and stopping.

"It's nothing, then I'll go first, president. Miyazaki shook his head and walked out of the office.

Originally, Miyazaki wanted to tell Hideyoshi Toyoda about the current situation of Thailand's stock market, but he felt that he might have thought too much, so he didn't say it.

***

There are less than 20 days left before the new car goes on sale, and like others, Zhou Jingming is also very busy, before the official release, there are many relationships that need Zhou Jingming to take care of it, fortunately, the background of Tianming Group is not ordinary, so it is not difficult to make a point, but there are many occasions that Zhou Jingming needs to attend in person.

The "Southeast Asian crisis" can not be said to have no negative impact on Tianming Group, at least from the sales data of the last half month, the sales volume of the European and American markets has almost declined comprehensively, but the decline is not large.

If the total sales volume is included, because of the lack of the contribution value of Southeast Asia, Tianming Group expects that the global sales in May will drop by about 30%!

Of course, all the losses are expected by Zhou Jingming, and Zhou Jingming will not be entangled in the small profits in front of him, in the long run, the decision to withdraw from Southeast Asia is definitely a worthwhile investment.

"South America has just come to the news, we have three batches of export past, a total of more than 5,000 car orders, in Argentina and Brazil domestic response is very enthusiastic, each is a hit, several dealers are also willing to establish a long-term cooperative relationship with us, investment in the construction of things, there is also new progress, as long as we want, immediately can sign the agreement. ”

In Zhou Jingming's office, Xu Weidong sat opposite him and reported.

"In addition, the people in our sales company are already preparing to develop markets in the rest of South America, and I will fly to South America before I go to Europe and the United States this time. Xu Weidong took a sip of water and continued.

Yanhuang cars are sold simultaneously around the world, with Zhou Jingming in China, and Xu Weidong needs to run in Europe and the United States.

"Then I'll go to South America with you first, before the Yanhuang car is officially on sale, let's give the investment project in South America first, so that there will be no delay. Zhou Jingming pondered for a moment before replying.

Once the South American market is stabilized, Tianming Group's losses in the Southeast Asian market can be compensated by the South American market.

"In this way, the investment agreement is signed as soon as possible, and the construction of the factory can be started as soon as possible, and if it is sooner, it will be officially put into production in the first half of next year. Xu Weidong also nodded.

In this way, there are not many days left before the Yanhuang car is listed, Zhou Jingming and Xu Weidong and others came to Brazil in South America together, and signed a formal investment agreement with the local government, and the first production base of Tianming Group in South America is located in São Bernardo Campo, Brazil, which is only 30 kilometers away from Sao Paulo, and is also the location of Volkswagen Brazil.

As soon as the matter in South America is over, Zhou Jingming can focus all his energy on the sale of the Yanhuang car.

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