Chapter 427: The Journey to the Olympics
"The Three-Body Problem" was shortlisted for the 88th Academy Award for Best Foreign Language Film, and the media, the audience and others are more concerned than Lu Lin.
After all, Chinese films have been in the Olympics for many years, except for "Crouching Tiger, Hidden Dragon", which won the Best Foreign Language Film award, "Ju Dou", "Farewell My Concubine", "Hero" and so on were only nominated and returned with hatred.
And fifteen years have passed since "Crouching Tiger, Hidden Dragon" won the award in 01! I have to say that in the matter of rushing to the Olympics, Chinese films are a little weak.
In the Best Foreign Language Film award, the most powerful is Italy, which has won 13 times since it was awarded in 1947. It is followed by France with 12 times, well ahead of other countries.
If these two countries are strong in literary and artistic films, even our neighbor Niben has three samurai films awarded, which is a bit faceless.
In fact, it is difficult for Chinese films to win the Oscar for Best Foreign Language Film, and it cannot be all borne by domestic directors, and cultural differences are also an important factor.
The Western world is a Christian civilization, while Greater China is a Confucian civilization, and some values of the two civilizations are in conflict. In such an environment, if Chinese films want to succeed in the Olympics, they are undoubtedly opening the "hell" mode.
And "The Three-Body Problem" can be nominated for the Oscar for Best Foreign Language Film, to a large extent, because of the light of the original work. Not only did Lu Lin say this, but many media also agreed with it, and then began to mythologize "Da Liu" and look forward to "The Wandering Earth".
However, after the Oscar vane and the Golden Globe Award winners were announced, they poured cold water on the heads of fanatical fans. The winner of this year's Golden Globe Award for Best Foreign Language was the Hungarian film "Son of Saul", which is really bad news.
On February 26, Song Ge, Lu Lin, Jing Yan and others flew to Los Angeles together to prepare for the award ceremony held on the 28th.
The reception party is still Warners, and Vice President Richard Fox and Gao Hongze, Vice President of Longlin Pictures, came to pick up the plane. The latter stayed in the United States more than a month in advance, mainly to prepare for the Olympic propaganda.
In fact, running for the Oscars is very expensive, and many films spend millions of dollars on publicity, and many can even reach tens of millions.
All the films were the ones that spent the most on media advertising, averaging more than $3 million. These advertisements are placed in industry journals and association magazines and are aimed at Oscar voters.
The rest is marketing lobbying, either sending film-related materials to members of the academy, or asking a team of consultants to denigrate their rivals' works in the mass media or at the pre-award ceremony, and sing their own praises.
As for whether it can be recouped, it is worth it in terms of prestige. Holding an Oscar statuette in hand can make Hollywood players more confident to open new projects or shout higher investment, and the benefits at the box office are quite limited!
Longlin Pictures also lacked preparation in the early stage and did not do a good job in public relations, so it lost to the Hungarian film "Son of Saul" at the Golden Globe Awards.
In a small conference room of the hotel, Lu Lin, Song Ge and others gathered together, and Richard Fox, who had been running for the Olympics for "The Three-Body Problem", was also there to introduce the situation to Lu Lin and others.
"This year's session is really the most promising, the previous popular countries Italy, France, and Spain have no films shortlisted, and the worldview shown in "The Three-Body Problem" can transcend the estrangement of civilizations...... "In short, I said a lot, and I regretted that the initial public relations was not effective.
In the final analysis, Longlin Pictures spent a little bit on this "Olympics", 10 million US dollars is more than 60 million yuan, just for a little golden man, the bet is a bit big.
Therefore, Longlin Pictures' public relations funding for Gao Hongze and others is quite limited, so that Old Fox, who is a consultant team, always has a sense of powerlessness that "it is difficult for a smart woman to cook without rice".
Song Ge asked his opponent about the Golden Globe Award winner for Best Foreign Language Film, "Son of Saul".
Gao Hongze's expression was a little unsightly, and said: "How to say it, in my opinion, it is an exam-taking work, and the elements of "winning awards" and "getting high scores" are all collected: World War II, religion, endless short-throw photography, and enigmatic metaphors. ”
Lu Lin laughed when he heard this, "What the hell is this?"
Song Ge said: "In order to win the award, just thinking about how to please the judges, I don't care what the ordinary audience thinks!"
"Ordinary audience" Jing Yan listened with a confused face, usually she was quiet and didn't speak on such occasions, but she couldn't help but say: "What is that film about?"
Gao Hongze, who watched the film here, introduced to everyone: The story is very simple, the Jew Saul is in the Auschwitz concentration camp that makes people pee every second, and is responsible for transporting the dead bodies in the gas chambers.
One day he found a dead child and was convinced that it was his son. began the journey of being a teammate of the death pit, and took all kinds of desperate risks to find a priest to bury the child.
But his teammates wanted to escape, so Thor fled with the resistance squad with his dead "son" on his back, and the self-proclaimed priest was still a liar, and the burial was unsuccessful. This group of people was discovered, shot, and the play ended.
After Gao Hongze finished speaking, Jing Yan listened even more confused. But when I heard that this movie had won the Golden Globe Award for Best Foreign Language Film, it seemed to be very awesome, and I didn't dare to speak anymore.
Lu Lin said: "Auschwitz, the Oscar judges are more likely to eat this set!"
Fox said: "Although the theme of World War II is more favored by Hollywood judges, this one is not half a star worse than "Schindler's List". If there is no "Three-Body Problem", there is a high probability of winning the award for political correctness. But the artistry of "The Three-Body Problem" is very well recognized by American audiences, which is also a kind of political correctness. ”
Song Ge glanced at the old man and didn't pick out the word.
Or Lu Lin said: "Anyway, the voting ended a few days ago, and nothing can change now, so let's wait for the lottery with peace of mind!"
Fox nodded and said: "Yes, by the way, since several executives of your company are here, we have signed the distribution contract for the sequel to "Company of Soldiers", and after the film is finalized, we will also hurry up to arrange dubbing and distribution!"
Lu Lin said: "The movie is still short of special effects shots, this matter is not in a hurry, wait for the finished film to come out, and you will talk about the specific distribution details after you have seen it." ”
Because Warner will fine-tune the sharing ratio and distribution details according to the box office expectations of Lu Lin's films, for example, he thought that "Wolf Warrior" would not be liked by the American people, so he did not cooperate. So Fox didn't think much about it, just smiled and said: "Cheng, then wait for the finished film to come out, I hope this one can continue the box office miracle of the previous work!"
Lu Lin, Song Ge and the others all laughed and said together: "That's, happy cooperation!"
Only Miss Jing Yan was a little suspicious in her eyes, and she always felt that Lu Lin was smiling a little weird!