"Money is definitely not enough. Fang Yi smiled, pointed to the map and said: "That's why I'm telling you the planning plan now, this is a very long-term process, I will give you a good foundation, even if I am not in the company one day, you can go on step by step." ”

Zhao Bang was surprised, "You want to go?"

Fang Yi, "It's impossible to say, I haven't written a word yet!"

Mr. Chen wrinkled his eyebrows, "Is our company really unable to keep you?"

Fang Yi sighed, "Mr. Chen, how I came to the company, you know best, now, the goal is almost completed, the world is so big, I want to go and see, there is a banquet in the world, I hope that the day I leave, Mr. Chen, you don't embarrass me." ”

Mr. Chen's wrinkled brows gradually relaxed, and said with a wry smile: "The day you came to the company, I knew that you would leave sooner or later, so at that time, even if I knew that it was the first market sales in the industry, I deliberately gave you a look, and later, I agreed that you would join the company, and I would give you shares directly, just to tie you firmly to the company, Fang Yi, can't you stay? I know you have high aspirations, but for the sake of your dreams, you may lose everything you have now, don't you worry about hesitation at all?"

Fang Yi smiled: "Isn't it very happy to be able to put down everything to pursue ideals at the most glorious time?"

Mr. Chen shook his head, "I can't talk about you." ”

Fang Yi pointed to the map and continued, "Let's not talk about that, let's continue to talk about this store." ”

"Well, you say. Mr. Chen and Zhao Bang both listened carefully.

"First of all, there are more than 2,000 county-level cities in the country, we don't need to be all in place at the beginning, at the beginning, we must pick a lot of people, prosperous locations, I plan to be the first batch of 200 stores. ”

"Two hundred!" Zhao Bang exclaimed.

Mr. Chen shook his head, "If you choose a prosperous area with many people, two hundred stores are not something we can open now." ”

Fang Yi: "We don't need to fund all of ourselves, we can also find franchisees. ”

"Franchisee?" Mr. Chen and Zhao Bang glanced at each other, which was a very new word for them.

Fang Yi could only explain to them slowly, "The so-called franchisee refers to the party that accepts the brand and technical guidance of the headquarters under the model of chain franchise.

I generally divide the franchise into two types: tight and loose, and the corresponding responsibilities are also different.

Let's talk about the compact type first, the close franchise store must strictly copy the business model stipulated by the headquarters, including layout, production standards, sales, purchase, organization, service, training, etc.

Franchisees only need to pay a certain percentage of management fees and the first phase of the franchise fee, they can enjoy all the resources of the success of the headquarters, and the headquarters is perfectly replicated to ensure the profits of the franchisee.

As for the legal liability, it depends on how the contract signed between you and the other party is stipulated. ”

Mr. Chen was puzzled, "Isn't this the same as an agent?"

"It's completely different. Fang Yi said: "Franchisees have the same CI identification system, each store has the same business philosophy, business projects, management models, price systems, service standards, etc., agents do not pursue such a high degree of unity, as long as they comply with some basic requirements of the manufacturer, access to the right to sell, free and flexible operation, but there is no unified standard." ”

Mr. Chen still heard it in a fog, but he understood one thing, that is, the franchisee is not an agent, but to obey his own unified deployment, and it is easier for him to restrain the other party.

You continue. ”

Fang Yi nodded, "Let's talk about loose franchisees, loose franchisees are suitable for food, automobile, medicine, service industries, and are also suitable for China's national conditions.

This kind of franchisees, stores, clerks, etc., are needed to get their own, we want to provide a set of entrepreneurial programs for franchisees seriously, do telephone feedback, tracking services, give franchisees the right to use the brand, in law this kind of franchise its business entity or franchisee himself, we make money products in the market circulation part of the difference. ”

Mr. Chen twisted his eyebrows again, "In this case, doesn't it mean that we are still agents? Will anyone be willing to join us?"

Fang Yi said with a smile: "It depends on our ability, if we are famous enough to make money, who will have trouble with money?" My idea is that the franchise store and the direct store run at the same time, the franchise store and the direct store are the two ways of the same chain operation, and can also operate at the same time, and the chain operation can effectively integrate market resources, these resources include, management, market, brand, cost, service and other aspects, the relationship between the direct store and the headquarters is relatively close, the relationship between the franchise store and the headquarters is relatively loose, a loose and scattered, but also to help us grasp the market more closely, Mr. Chen, you said, if the business of our direct store is hot, then no one will want to join？”

Mr. Chen also made a little sense, but then he had a headache again, "What if the franchisee grabs the business of the direct store?"

Fang Yi rolled his eyes, "Is we the only company in the market that sells skin care products?" Not to mention, our competitors near us have natural gods, Mr. Chen, you have to remember that the market is incomplete, whether it is the products sold in the direct store or the products sold by franchisees, in the end, they are all in our Yan Ruyu's pocket, which is better than going to other companies." ”

Mr. Chen's eyes lit up, and he immediately understood the truth of this, but he had one last question, "What if the franchisees don't follow the regulations of our head office? Or they sell other products under our banner." ”

Fang Yi smiled, "It depends on your ability, for the company, the selection of franchisees, to adhere to the three fundamental principles, strict screening, rather than indiscriminate, concept first, long-term vision, the right door, common development." ”

"Wonderful!" Mr. Chen was pleasantly surprised, "Fang Yi, you are really a business ghost, once this store is completed, we have a group of direct stores to grasp the market, and a group of stores to find an experimental market, then our company will be truly invincible." ”

Mr. Chen's confidence is now unprecedented, and he has been able to see his company's prosperous prospects.

"Let's all move!" Mr. Chen was more anxious than Fang Yi, "Now I will hold a company meeting, all the senior executives of the company will be sent out, Lao Zhao, Fang Yi, you also have to go, of course, I also have to go out, the location of this first batch of direct stores must be personally selected by us." ”

Fang Yi: "That's exactly what I meant. ”

Zhao Bang: "Then I'll go to Yangcheng." ”

Mr. Chen: "I'll go to the magic capital." The latest chapter of "Bai Plating" Global Director Paw Book House" is free to read for the first time.