Chapter 129 Naming Rights
Mango TV TV Building!
"Mr. Li, please go back, our director has not had time recently. ”
"It only takes a few minutes, and we will record it at our own expense, so you don't need to take a little risk, and please help me tell the director of your station. ”
"Mr. Li, it's not that I won't tell you, it's just that this doesn't meet the rules of our station, and besides, there is really no shortage of music talent shows on our station. ”
Seeing the proud expressions of the staff of Mango Terrace, Li Bo sighed in his heart, he knew where the other party's confidence came from.
With "Super Girl" and "Happy Boys", the two major music talent show ace programs, Mango TV does have proud capital, but let him just give up, he is a little unwilling, after all, the music talent show, Mango TV has the most experience, if you can cooperate with Mango TV, it is the best.
"We have invested hundreds of millions of dollars in this show, and the lineup of judges is also luxurious, including the little king Chou Dong, and the authoritative singer Liu Huan in the discourse music world. ”
Hearing Li Bo's words, the staff hesitated, if it is really as Li Bo said, then the topic of this music program must not be bad, if it was placed in the past, the station might consider it, but now......
"Okay, I'll report to the director, and if the director is interested, I'll let Mr. Li know on the phone at that time. ”
"Thank you, thank you so much. ”
Li Bo left gratefully, but he didn't know that the secretary of the station director was just a polite remark.
"Director, that Mr. Li is gone, but I got news from him that their program invited Zhou Dong and Teacher Liu Huan, the little king of Baodao. ”
Inside the office of the TV station director!
Zhang Henian put down the documents in his hand, with a look of contempt on his face, "So what, last year was the Olympic year, the variety show talent show was restricted, and we have been preparing for a year, how can he be compared with a new show." ”
"The director is right, this person is too self-aware, and he is not willing to hand over the copyright, as far as his program is concerned, even if the copyright is given to us, we have to consider whether to do it. ”
Although Li Bo looked for Mango Channel, he kept an eye on it and did not tell the other party some important selling points of The Voice, focusing on the amount of funds and the judges' mentors.
"Leave this person alone, it's time to launch a new season of Super Girl this year, as long as Super Girl starts broadcasting, other programs in the same schedule can be ignored, this time Tianyu has a few good seedlings over there, you can get in touch with that side. ”
"Yes, I'll arrange it. ”
The man's heart sank, the cooperation between Tianyu Company and their Mango Channel is too close, from the earliest talent show, the top few in the show are all signed Tianyu companies.
To put it bluntly, the talent show was jointly created by Tianyu Company and their Mango Channel, the station is responsible for filming and broadcasting, and Tianyu Company is responsible for mining contestants and providing several newcomers they have signed.
Of course, it's not that those newcomers who signed contracts will definitely be able to win the championship, didn't there be two dark horse players who became the favorites to win the championship last season, but unfortunately, these two were unwilling to sign with Tianyu Company, and they were only able to get a top ten place in the finals.
……
China Blue TV!
"Mr. Li, our station is very interested in the music program you mentioned, but you know, if you only enjoy the ratings, I'm afraid the leaders of the station will not agree. ”
"Director He, that's not what I said, after all, this program is operated by our company from digging students to inviting mentors, and your station only provides a broadcast time, which means that there is no cost risk. ”
"How can there be no cost risk, this broadcast period is the cost, nearly two hours of broadcasting, if you follow the length of advertising, it is a loss of tens of millions. ”
Hearing the words of the director of the program's copyright department, Li Bo rolled his eyes in his heart, is the TV advertising revenue calculated in this way, really dare to put two hours of advertisements in a row, see if the audience will run out, and the TV station will wait for the criticism from above.
He Chang also knew that his words were a bit far-fetched, but the negotiation routine was like this, maximizing the pursuit of his own benefit distribution.
As the director's confidant, He Chang knows the director's mind very well, the director was transferred to the TV station this year, and with the director's age, he is pursuing progress, so he needs to take the performance.
For TV stations, performance is ratings and revenue, and the latter relies on the former, and there is no revenue without ratings.
All domestic TV stations, except for CCTV's big brother, major provincial TV stations are full of jealousy of Mango Channel, because the ratings of Mango Channel will leave them far behind.
Compared with the two provincial TV stations in Sichuan and Jiangxi, which broadcast red dramas year after year, He Chang knew that his boss still wanted to change the viewership of the TV station.
Mango TV started with variety shows, and if you want to fight with Mango TV, you have to have a variety show that can be handled.
Although I haven't read the copywriting of this program called The Voice of China in detail, just the two mentor candidates mentioned by the other party, He Chang understands in his heart that as long as the show is not as ugly as shit, no matter how bad the ratings are, it should not be much worse.
The station doesn't need to pay a penny to get such a talent show, which is indeed worth it.
Of course, He Chang will not show these psychological activities, and he has to strive for the greatest interests for Taili.
"You are unwilling to hand over the copyright, so to put it farther, if this show is really popular, you can completely leave our station to shoot the second season, then won't my station make a wedding dress for others in vain?"
"At this point, we can stipulate in the contract that according to the cooperation method in the first quarter, if we propose a change and your Taiwan fails to accept it, we have no right to change the terms, otherwise we will have to compensate you a huge amount, and similarly, if you raise objections to the change of cooperation in the second quarter or even more seasons in the future, we can also refuse, and can choose to refuse cooperation. ”
Hearing Li Bo's words, He Chang showed a look of surprise on his face, because this agreement was completely beneficial to their TV station.
That is to say, if the show is popular, the program production company cannot sell the next season to other TV stations, otherwise it will have to compensate the TV station a large amount of money, on the contrary, if the show is not popular, the TV station can find a reason to force the other party to refuse to cooperate again.
Could there be such a good thing in this world?
He Chang looked at Li Bo, and when he saw the smile on Li Bo's face, he suddenly understood what the reason was.
The other party is very confident in this show, and he is confident that the show will explode.
Although he didn't know where the other party's confidence came from, he had no reason not to want such an agreement, so he nodded his head in approval.
Seeing the other party's approval, Li Bo was also a little empty in his heart, he had seen the detailed planning and copywriting of the show, and he was sure that the show would definitely be popular, but even so, he didn't dare to make such an agreement.
This agreement was granted to him by Su Wang, and bluntly said that the ratings of this show would be the first in the same period.
Although I don't know where Su Wang got so much confidence, Li Bo was very moved, because Su Wang let him be the chief planner of the show, and he had confidence in the show, that is, he trusted himself.
The soldier dies for his confidant, Li Bo has already thought about it, and he will put all his effort into planning this show, and he must do his best in all aspects.
"Director He, since our side has given up such a big benefit, then Guitai naturally needs to pay, and we want the prime time every Friday. ”
"The prime time every Friday, I'm afraid it's a little difficult, you must know that the current prime time broadcasts are our station's trump card programs, in case the ratings of your program are not high enough, other people in the station will have opinions. ”
"We can do this, speak according to the ratings, if the ratings are not high, your station can choose to change gears after three episodes, as long as it is still prime time, it doesn't matter which day. ”
When he said this, Li Bo thought of Su Wang's original words.
"You can talk to them about the ratings, and if the ratings of the three episodes are not good, you can directly remove the show. ”
Su Wang is very confident, but Li Bo doesn't dare to be so blindly confident, in case the publicity of this show is not enough, and the ratings are not enough due to the lack of popularity in the early stage, change the time, at least ensure that the show can be broadcast normally.
"Okay, yes, then let's talk about how many ratings are qualified, currently our station is ...... on Friday"
An hour later, Li Bo walked out of China Blue TV with a document file, his face was full of solemnity at the moment, the TV station had already negotiated, but this was only the first step, he had to be worthy of Su Wang's trust, and then it was time to dig out amateur singers.
……
Mango Channel Advertising Department!
"Director Ye, go back, the exclusive naming rights of this season's Super Girl Network Interaction have been photographed by Renren.com, and there is nothing I can do. ”
"When you auctioned, we didn't receive a notice here, Director Zhang, our company is really sincere, at present, the number of our users is not as good as Renren, and our price will not be lower than Renren. ”
Ye Luo is a little unwilling, after more than a year of development, now the domestic social networking sites are two happy network and Renren network, one mountain does not allow two tigers, in the past six months, the two companies have fought all kinds of battles, all want to defeat each other.
This time, Mango TV announced that the title advertisement of the new season of "Super Girl" began to attract investment, and Ye Luo rushed to the first time when he got the news, but he was told that Renren had taken the naming right first.
Thinking of the sensation caused by Super Girls among young people in every season in history, Ye Luo was a little flustered, if Renren.com got the exclusive naming rights, it would be a huge blow to their Happy Network.
"Director Ye means that our station operation is not standardized?" Zhang Henian sneered and looked at Ye Luo.
"Director Zhang, I didn't mean that, I ......"
The office door was pushed open at this time, Ye Luo's words were interrupted, and a figure appeared there.
"Director, Director Zhang is here. ”
Seeing Zhang Wei standing at the door, Ye Luo's face sank, Kaixin.com and Renren fought fiercely, how could he not know Zhang Wei, the publicity director of Renren.com.
"Director Zhang, the contract has been finalized, just waiting for you to sign it. ”
Zhang Wei also saw Ye Luo, raised the contract document in his hand, and looked at Ye Luo with a provocative gaze.
"Okay, I'll sign it. ”
Seeing that Zhang Henian picked up the pen and was about to sign, Ye Luo hurriedly shouted: "Director Zhang, can you listen to me quote the price first?"
"No need, our TV station does things in accordance with the rules and regulations, don't mess with you Internet companies throwing money. ”
Hearing Zhang Henian's words, Ye Luo still didn't understand, this Director Zhang probably has a lot to do with Renren.com, otherwise it would not be possible to have this attitude in front of him.
But even so, Ye Luo was still unwilling to give up, and he still had to fight for it, but at this time, his mobile phone rang, and after looking at the number, Ye Luo apologized and walked outside to pick up the phone.
A few minutes later, Ye Luo knocked on the door again and walked into the office.
"Director Ye, I'm sorry, the contract has been signed, even if you are willing to spend a billion, it's useless, this naming right is still ours. ”
"Well, congratulations. ”
Ye Luo's expression was calm, he took the documents on the table, politely said hello to Zhang Henian and exited the office.
Zhang Wei saw Ye Luo's attitude, the whole person was very depressed, he deliberately wanted to hit Ye Luo, it was best to see Ye Luo's depressed appearance, but Ye Luo's calm expression made him feel like a punch on the cotton, and he couldn't do anything at all.
"Hmph, it's just pretending to be calm, look at how you explain to Chen Binghao when you go back, this time we at Renren will inevitably use this opportunity to overpower you in one fell swoop. ”
PS: These two chapters are very sufficient.,It's still the same sentence.,Ask for a subscription and ask for a monthly pass.
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