Chapter 173: The industry is shaken

In the North American film market in 2012, the annual box office champion was none other than the well-known "Avengers", with a total of 623 million US dollars.

In the eyes of Richard Fox and Harvey and others, the special effects and fight scenes of "Hou Yi Shooting the Sun" are not inferior to "The Avengers". Even in terms of story background and plot, it may be a little better.

The advantage of "Avengers" is that it has a comic book foundation, and it is a collection of the protagonists from several independent films into one film, which is naturally popular with many fans. "Hou Yi Shooting the Sun" does not have such an innate advantage in the European and American markets, although it is of high quality in all aspects.

But if it is released by the "Hollywood Six", a wave of strong publicity, and more than 2,000 theaters open paintings, even if it cannot be compared with "Avengers", half of the box office revenue will still be there, and no matter how bad it is, it will not be less than one-third.

Therefore, Fox and others expect the box office of "Hou Yi Shooting Sun" in the North American market to be between $200 million and $300 million, not to mention the European and Australian markets.

If the publicity is done properly, for example, learn from Harvey's routine when he released "Hero", and find a famous director to supervise the production. Then in the European and Australian markets, it should not be too difficult to collect another $200 million or so.

Europe, America, Canada and Australia, a special effects blockbuster that can have a box office expectation of 500 million US dollars in the Western world, is already worthy of the "Hollywood Big Six". But the 40% share proposed by Song Ge is absolutely unacceptable to them.

For the local box office of Hollywood films, the proportion of revenue sharing is between 40% and 50%, which is not very fixed. And around the world, it's basically around 40%.

However, this is the proportion of account sharing between the producer and distributor and the cinema chain, and the specific producer and distributor must sign a commission agreement according to the situation. The producer of "Hou Yi Shooting the Sun" asked for 40% of the box office, which did not leave profit margin for the producer at all!

The so-called sky-high asking price, land on the ground to pay back. Of course, Richard Fox and Harvey and others could not agree, talking about the fact that Chinese films are not recognized in the European and American markets, and if a large-scale release is arranged, the risk is quite large, and the price is very low.

The negotiation was deadlocked, but Song Ge, Yu Dong and others occupied the home field, and they were not particularly anxious.

Wang Changtian keenly grasped the hot spot of publicity, and the news that the "Big Six" Hollywood studios were optimistic about "Hou Yi Shooting the Sun" and was ready to introduce it to the North American market broke out, which instantly caused a sensation among the entire industry and the audience.

The most shocking was Han Shanping of China Film, his first reaction when he heard the news was that he didn't believe it at first, and then he had the heart to scold his mother.

Nima, if Lu Lin hadn't said that he would give up the North American market, China Film would not have directly rejected this project! What about the trust between people? Why did he still get in touch with the "six major Hollywood studios", he seems to have been cheated!

There are also brothers Wang Zhongjun and Wang Zhonglei who feel the same way, if it weren't for Lu Lin saying anything about giving up Europe and the United States, Huayi Pictures would definitely have to make a big investment! And with this cooperation, the box office war of the Lunar New Year stalls a year ago can be more or less emotional, and it will not be like this, which will cause Huayi to suffer heavy losses.

Yes, Huayi lost quite a lot in this year's Lunar New Year, and "1942" lost more than 100 million. Although the box office of "Zodiac" is high, the cost is too high, and it does not make any money, and now the only hope is "Journey to the West".

However, looking at the current momentum of "Hou Yi Shooting the Sun", the extension of the secret key is inevitable, I am afraid that it will have a certain impact on "Journey to the West".

"Did they really negotiate with the six major film companies?" In a studio located in the bustling CBD area of Beijing, Wang always sat in front of the drawing board and listened to Wang Zhonglei's report.

Although the Wang brothers are a rich generation, they are more like the rich second generation in terms of life and work attitude. Rather than managing a company, Wang Zhongjun prefers to spend time in the studio. In addition, before the release of "1942", Huayi engaged in the sale of paintings and invited migrant children to watch movies, and the auction was Wang Zong's paintings.

"Well, indeed, there are three, Warner, MGM and Columbia, and Harvey of Weinstein is there!"

Wang Zhongjun put down his paintbrush and frowned slightly: "Then "Hou Yi Shoots the Sun", is it really so good-looking?"

The so-called literati are inferior to each other, and many peers are similar, not to mention that the two are in the period of the box office war.

Therefore, despite how good "Hou Yi Shoots the Sun" is, the king has never seen it. Besides, if it is photographed by the paparazzi, isn't it equivalent to giving the other party an assist?

The big boss of Huayi watched "Hou Yi Shooting the Sun" in private, and when you came out with a smile, the media could say that it was happy and refreshing. If you keep a straight face, people can say that the king is always frightened, stunned, and worried about the throne of the first private enterprise.

Wang Zhonglei naturally didn't see it, and proposed: "Why don't we go and take a look, I heard that Warner's Fox secretly went to the theater to watch a movie on the day he got off the plane." ”

Wang Zhongjun sneered, "These gringos, one is better than the other." I'm afraid that these few companies who came to negotiate secretly didn't know how many investigation reports they had and sent them to the headquarters!"

Wang Zhonglei said: "That's inevitable!"

Immediately, he said with envy and regret: "It seems that this "Hou Yi Shooting the Sun" is really going to be a global hit!"

Wang Zhongjun was suddenly a little upset, and said: "The distribution ability of the six major film companies is not comparable to that of a grass stage team like Huasi, and it will definitely require thousands of theaters to open at the same time, and the record set by "Crouching Tiger, Hidden Dragon" is afraid that it will be broken!"

When Wang Zhonglei heard this, his heart was full of thoughts, not to mention the record of "Crouching Tiger, Hidden Dragon"? As far as the box office record of "Hero" in North America is concerned, how many years has it been talked about by the Chinese people! Why does the "national teacher" fail to lose his prestige again and again? The North American market can make money from foreigners.

But once "Hou Yi Shoots the Sun" breaks the box office records of "Crouching Tiger, Hidden Dragon" and "Hero" in the North American market, in the eyes of some Chinese people, it will be a real "glory for the country". At that time, Lu Lin's popularity and box office appeal will be raised to a terrifying level!

"Hey, why didn't you dare to gamble in the first place?" Wang Zhonglei was really annoyed, but there is no regret medicine in the world!

The king always became more and more upset, and suddenly said: "Forget it, don't mention other people's affairs." No matter how dazzling the overseas box office is, there are not many that really reach your own hands. Movies are mostly to make a shout. Our mergers and acquisitions have been done well, and the ten "Houyi Shooting Sun" are not as much as we earn!"

Wang Zhonglei said: "Don't worry, I'm staring at it, let's do everything we can this year!"