Sunday, 5/12/13, Mother's Day. Huairou Film and Television Base, the opening ceremony of "League of Legends" and the new film launch conference were held in a square of China Film Digital Production Base.

Out of consideration for the promotion of the film, Lu Lin decided to use the name of "League of Legends" in the early promotion to attract the attention of gamers around the world to the film.

Wait until a month before the release, carry out large-scale, high-intensity hard publicity to attract passers-by, and then change the name to "Male Soldier Company".

And Lu Lin did this, and it did have the desired effect, not only the media gathered that day, but even a lot of gamers came, because this game was too popular at this time!

In the first quarter of 2013, the average daily active users reached 4.81 million, while Crossfire, which ranked second, was only 1.73 million, which can be said to occupy half of China's online game market.

In January 14, Riot released data showing that LOL has more than 27 million daily users worldwide, more than 67 million monthly users, and 7.5 million global simultaneous online records.

When it is the hottest, it is to wait to open the client on Saturdays and Sundays, and it is often one or two minutes to wait. When you go to an Internet café, 99% of them are playing League of Legends, and occasionally one of them doesn't, and others look at you like you're watching a giant panda.

And Lu Lin's film, after some research and discussion, even the schedule has been selected, and it is set for the summer of 2014, which clearly shows that it will harvest the purses of the global student party and game fans.

When making this decision, Han Shanping, who participated in the discussion, put forward an opinion, that is, every year, the summer file is a battleground for the six major Hollywood film companies. Although China Film can arrange a "domestic film protection month" in China, he can't do it abroad.

If "League of Legends" is scheduled for next summer, the global box office will not only not be able to replicate the miracle of "Hou Yi Shooting the Sun", but I am afraid that it will die a miserable death! The representatives of the two television art centers were a little hesitant when they heard this.

In terms of production time and ticket sales, Lu Lin has nothing more suitable than the summer file. As for the summer of 14, which is known as the worst Chinese New Year file in North America in eight years, it is inconvenient to elaborate in advance.

The 2014 North American summer season was quite disappointing for the six major studios, with the cumulative box office barely exceeding $4 billion, the worst in 8 years, and the number of moviegoers hitting a 17-year low.

In terms of genres, sci-fi, monsters, comedies, animations, and superheroes are all available, but none of them have become box office hits. made "Guardians of the Galaxy" reach the top with $2.8 billion, far behind the 40.8 billion of "Iron Man 3", the summer overlord of '13.

The summer of 14 should be the weakest year in the Hollywood film market, if Lu Lin shoots and operates properly, he has a chance to beat Hollywood in the global market. Once such a result is achieved, I am afraid that many people will regard him as a hero!

China Film's investment in the film is only 30 million, and the specific amount of funds for the two TV art centers is not large. Therefore, Lu Lin said so, and the matter of the schedule was decided.

However, the fans at the scene didn't know, and they were still guessing whether "League of Legends" would land in the Chinese New Year file or the Spring Festival file.

"Hey, I watched the Super Seminary again today, Carter's ass is so sexy!" said a boy in the square who laughed obscenely, to the classmate next to him.

The classmate said, "Damn, how many times have you watched the Super Divine Academy every day?"

"It's good-looking, Director Lu really understands our otaku too well, and the beauties in the Super Divine Academy are just two words, goddess!"

"It's hard to say, who knows who will be invited to play the role in the movie!"

"Damn, it's really, Galen, Carter, Xinye, the prince, Prince Nima must Jay, I strongly protest with others!"

The person next to him also said, "Yes, it must be Jay, if it's not Jay, I refuse to watch it!"

"Jiawen was originally designed with reference to Jay's image in "Golden Armor"!"

"Who plays Xinye, no one in the entertainment industry can play it!"

"Carter, with that figure, any actress in reality can play!"

"Angel Hiko, refuse any real person to play Angel Hiko!"

"Damn, that's a character from the Super Divine Academy, and it has nothing to do with League of Legends!"

……

The enthusiastic fans in the square were talking about it, and the reporters talked about it from another angle.

Xinlang Entertainment's reporter "Longlin Pictures has exploded this year, first "Wolf Warrior", then "Heart Flower Road", and now "League of Legends", in less than a month, three movies have been launched, this efficiency!"

"Fortunately, there is Longlin, otherwise the entertainment industry would be cold this year, Huayi will be de-filmized, and the new picture will be stopped, and Bona, Guangxian, and Leshi are not too eye-catching. If Long Lin doesn't shoot again, there will really be nothing to see this year!

"But it's very difficult to make the game cinematic, Director Lu won't fold this!"

"It's hard to say, but the game is really popular, even if it can't attract too many passers-by fans, game fans alone can contribute a lot to the box office!"

The people in the audience were discussing, the time had reached 9:50 in the morning, and the employees of Longlin Pictures were running around and preparing for the ceremony at 10 o'clock.

At ten o'clock, Lu Lin, who was in a suit and leather shoes, came to the stage alone, took the microphone and said to the media reporters and fans gathered in the audience, "Good morning, thank you very much for participating in the opening ceremony and new film conference of "League of Legends" in your busy schedule, I am here to thank every guest present on behalf of all the producers!"

After a burst of applause, Lu Lin briefly said a few clichés about why he wanted to shoot this film. Immediately came to the media question session, and the reporters of Xinlang Entertainment were the first to get the opportunity to ask questions.

"Hello Director Lu, I want to ask you, the background of the game League of Legends is huge and complex, and it will not be easy to condense the story into two hours!"

Lu Lin smiled, "It will be difficult, for this reason, I and our company's screenwriter team have written for half a year and changed it many times." And I chose to start shooting at this time because the script was completely written, and everyone was very satisfied!"

The reporter asked, "Can you tell me about the general content of the story?"

Lu Lin smiled indifferently and said, "I'm sorry, this needs to be kept secret for the time being!"

The second question was a reporter from "China Film Report", "Hello Director Lu, your movie is adapted from the very popular online game "League of Legends", the characters in the game are very distinct, how do you ensure that the roles played by the actors meet the expectations of the players for the characters?

Lu Lin smiled and said, "This is not necessary, because this film mainly uses virtual actors, motion capture special effects and other technologies to restore the characters in the game......"

The reporters were stunned when they heard this, and the fans were in an uproar, virtual, special effects, what should Jay Lun do?

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