After entering the new century, more and more film companies have begun to pay attention to the guidance of the audience's reputation.

This is not only because word-of-mouth represents the voice of the audience, but also because the word-of-mouth of a movie will be directly related to the proportion of cinemas to this movie.

Generally speaking, the better the word-of-mouth, the higher the box office in the later period.

This rule applies to more than 90% of commercial films.

Even if there is a bizarre work like "Blair the Witch" on the other side of the Pacific, the worse the word-of-mouth and the higher the box office, but a movie like this may not come out in more than ten years, or even decades, so its rules cannot be used as a reference at all.

Fortunately, all the works that Li Mo has directly handled since crossing have a good reputation among the audience.

"Love Apartment 1" has become another masterpiece of domestic sitcoms after "Wulin Gaiden" because there is no plagiarism storm in the original time and space, in the eyes of most audiences, even after more than a year, the special score on Hudou Online can still be stable at about 7.5.

"Hypnotic Master" with its brain-burning, thriller style, coupled with multiple flips, is difficult to distinguish between true and false, and the current score is also stable at about 7.8.

After the baptism of these two works, in the eyes of the vast majority of audiences, after Feng Gang showed signs of letting go of himself, Chen Ge was rotten to the end, and Zhang Yimou gradually began to fail to keep up with the times, although Li Mo did not have many works, it was already a rare masterpiece.

To put it simply, the audience has formed a certain word-of-mouth effect on Li Mo, who is still in the rising period of directorship.

Although the latest work "Chinese Partner" sounds like a propositional essay, the audience is still willing to buy a movie ticket and enter to see what kind of story Li Mo will bring this time.

Unexpectedly, although "Chinese Partner" is a work with the characteristics of the main theme, the story brought by Li Mo this time is really good.

As the current mainstream movie-watching age, this wave of people around the age of 30, even if they have not participated in the tide of 'going abroad fever', this does not prevent them from learning from their relatives and friends, parents and teachers at that time that so-and-so went abroad, so-and-so emigrated and other news......

They have an impression of that era.

And the three male protagonists of "Chinese Partner" basically include the characteristics of most people in that era.

So even if the story structure of "Chinese Partner" is not exquisite, most of it is just a flat and straightforward narrative according to the time thread, but the scenes, events, and even the BGM soundtrack in it have evoked the resonance of most ordinary audiences like Li Rui and Ye Zifan.

And this kind of resonance will also be promoted for the movie "Chinese Partner" in disguise through various channels.

For example, a netizen named "Meowba" on Hudou.com has a very representative comment.

"As a returnee who has just returned to China to work after half a year in a foreign country after graduation, I prefer the role of Meng Xiaojun.

I remember before I went to the United States, my girlfriend accompanied me at home for a day, which was an interview video specially sent to Boston University, but in the end, I received a rejection;

I remember that my girlfriend waited with me for 5 hours just to get a visa;

I remember hugging my friends one by one at the airport and finally my girlfriend, and then walking in to the security check without looking back;

I remember applying for a teaching assistant job by mistake, but I took a five-hour car ride, and waited for another hour after I arrived, but in the end, I was rejected by the other party with a sentence 'We can't provide H1B here';

(Note: H1B is a non-immigrant visa issued to foreign nationals with skilled workers employed by U.S. companies)

I remember going to Times Square by myself every week, sitting on that step in the center, munching on McDonald's, waiting for dark to see the billboards that were as bright as day and the tourists coming and going.

Every time I wondered: what are we left after this moment of prosperity?

Just because of these good feelings and sad memories that brought me, I love this movie. ”

The person who wrote this passage was none other than Ye Zifan who was in the magic capital.

…………

Although the film "Chinese Partner" has a lot of investment, whether it is the story it tells or from the perspective of the cast, it can only be classified as a commercial film.

As early as before the release, when he participated in the formulation of the publicity plan, Li Mo repeatedly emphasized to the team in charge of publicity and distribution of Optical Fiber and China Film: "Chinese Partner" is not an idol movie, and it is meaningless to overemphasize the cast, rather than spending effort to promote the actors, it is better to strive to create a good reputation.

The publicity and distribution department of Optical Fiber Media cooperated with Li Mo as early as "Master of Hypnosis", so Li Mo's opinions can be taken more seriously, but people from China Film Group take Li Mo's admonition as a deaf ear......

Faced with this situation, all Li Mo could do was smile bitterly, smile bitterly, and continue to smile bitterly......

Even the current HY may not be able to provoke the behemoth of China Film Group, let alone a mere Molong......

However, when the box office statistics on October 12 were completed, no one dared to ignore Li Mo's opinion in the announcement of "Chinese Partner".

The box office of "Chinese Partner" on the first day was reported to be 43 million, and with 24% of the film schedule, it won 58% of the box office......

Among them, 49% of the audience temporarily decided to go to the cinema to watch the movie because they received the high word-of-mouth influence of "Chinese Partner" from various channels.

This is simply a slap in the face of Chi Guoguo......

Not only that, because of the influence of high word of mouth, some audiences who were not originally film viewers also entered the cinema because of the influence of film scheduling and herd psychology.

Since then, the focus of the publicity of "Chinese Partner" has been completely inclined to how to create a good reputation.

On Saturday, October 13, due to the dual impact of the weekend holiday and the theater chain taking the initiative to increase the number of films, the box office of "Chinese Partner" reached a higher level, with a single daily revenue of 68 million.

As of 12 p.m. on Saturday, "Chinese Partner" was released for two days, and the cumulative box office successfully exceeded 100 million, reaching 111 million yuan in two days.

If Li Mo is not mistaken, this data has surpassed the box office of the first weekend of the original time and space......

At this time, as long as they studied the movie pre-release list for the next month, everyone was surprised to find that Li Mo had chosen the best release schedule for "Chinese Partner" this year.

Everyone is optimistic that the movie "Chinese Partner" is very likely to refresh the box office record of Li Mo's personal films, and there is also a great possibility that the cumulative box office of Li Mo's personal films will be pushed into the billion-yuan club.

Although this 'billion yuan' is not the box office data of a single movie, a 22-year-old member of the 'billion yuan club' is still enough to make everyone look sideways.

It was only at this time that everyone noticed that both "Hypnosis Master" and "Chinese Partner" were the works of Li Mo's Molong Media in collaboration with other companies.

So, will Molong Media's next independent production and release of "Get Out, Tumor-Jun" still be able to continue the myth of Li Mo?

Most people are waiting to see what happens.