After leaving DreamWorks Pictures, Luo Kai came to early summer animation in the same art park.

Mo Lan didn't follow, because she was pulled away by Li Mengru, she had just signed a contract with Dream Media, and all aspects of things needed to be arranged and explained, as well as the familiarity and communication of the new team, etc., so she couldn't continue to visit the door as the boss's wife.

Duan Hongrui and several company executives greeted Luo Kai's arrival at the door.

Aside from Triumph Studio, early summer animation can be regarded as the first career established by Luo Kai himself, and after two years of development, the scale and strength of this career are now unbelievable.

Compared with the beginning, the number of employees of Chuxia Animation has increased by three or four times, and it is a leader in the domestic animation industry, and its business situation is unparalleled.

The "Pleasant Goat and Big Big Wolf" series and "My Little Pony" series produced by early summer animation production are undoubtedly the benchmark of domestic animation.

In the field of TV animation, early summer animation is a banner, even overpowering its Hollywood counterparts in the wind, and in addition to attacking cities and grabbing land in China, it has recently exported copyrights abroad.

said that early summer animation supported half of domestic animation, which is modest.

And the success of early summer animation is inseparable from Luo Kai's strong support.

Whether it is "Pleasant Goat and Big Big Wolf" or "My Little Pony", or "Peppa Pig" in production, the image creativity and story outline are all from Luo Kai's hand, and it is under his leadership that the early summer animation has been soaring.

Not only that, Luo Kai also spent most of the proceeds from the copyright sales, brand licensing, and derivative sales of the two major animation series on the investment in early summer animation.

In the past year, the amount of money spent on hardware and software purchased by Early Summer Animation has exceeded 100 million, which is unparalleled in the industry.

It's just that in addition to grasping the overall situation, Luo Kai basically entrusts the daily operation of early summer animation to Duan Hongrui to complete, and the number of times he comes to early summer animation is actually very small.

But that doesn't mean that Luo Kai doesn't pay attention to early summer animation, the truth is the opposite.

Duan Hongrui and several senior executives accompanied Luo Kai to inspect various departments of the company, and by the way, to boost the morale of the company's employees.

In the early summer, the animation expanded rapidly, and many employees were newly excavated, although everyone knew that Luo Kai was the boss of the company, but they hadn't seen the real boss in person.

This time it was a wish, and all the employees were excited and excited about Luo Kai's arrival, including those old employees.

In recent years, the situation of the domestic animation industry has not improved much, most of the original companies have closed down, and the rest are either switching careers to engage in animation and two-dimensional development, or struggling in the predicament, and only a very few people with a background can mix well with state subsidies.

In contrast, early summer animation is really much stronger, because the projects are very profitable, and Luo Kai is not the kind of stingy boss, so the treatment of employees is the best in the industry.

This makes the early summer animation poaching people do not need to advertise at all, and many elite talents are self-recommended, and in this thriving group, they get the greatest respect.

Respect for talent, respect for ability!

And it was Luo Kai who brought all this, so Luo Kai also got their greatest respect!

Since the domestic animation industry is dominated by young people, the new employee groups are younger, and they are more courageous.

Luo Kai did not refuse such a request, smiled and completed dozens of selfies with them, and finally simply went to each department to take a joint photo, summarized it and posted it on his blog.

Not to mention anything else, although he spent a lot of time because of this, the morale of the employees was directly max.

"These guys..."

Duan Hongrui smiled bitterly and said to Luo Kai: "Everything else is fine, but sometimes you often don't abide by work discipline. ”

Two or three hundred energetic young people, many of whom are talented original artists and animators, are much more difficult to manage on a daily basis than even several times the number of ordinary workers.

"There's no need to be so strict..."

Luo Kai smiled: "After all, our company is different from ordinary companies, the relaxed atmosphere is more conducive to creativity and inspiration, as for work efficiency, it is enough to encourage with salary and bonuses." ”

Early summer animation is for children, so it shouldn't be serious and stereotyped, if the employees are lifeless and depressed, how can they make happy works?

Duan Hongrui nodded.

He agrees with Luo Kai's philosophy on Early Summer Animation, but as the general manager of Early Summer Animation, he also has a lot of work pressure, and it is not easy to maintain the balance between the company's atmosphere and work efficiency.

Luo Kai also understood Duan Hongrui's difficulties, so he changed the topic until the point: "Where is the progress of our big movie production?"

Duan Hongrui exhaled a long breath: "I just wanted to report to you!"

What Luo Kai said to Duan Hongrui is the big movie project of "Pleasant Goat and Big Big Wolf"!

As the first IP of domestic animation, the big movie "Pleasant Goat and Big Big Wolf" has long been put on the agenda, and the project production has been started since the second half of last year.

The same is animation, TV animation and film animation are completely two levels of difficulty, the series of cartoons of "Pleasant Goat and Big Big Wolf", even students who have just graduated from professional colleges can participate in the production, it can be said that there is not much technical content.

But the big movie "Pleasant Goat and Big Big Wolf" is another matter, because in terms of animated films, the gap between China and Hollywood is so big that basically no company is willing to do it.

Hollywood's animated blockbusters in the domestic market are completely crushing level, unrivaled existence, in the past when domestic animation was booming, there were also several companies ambitious to engage in film projects, the result is not recognized by the market at all, the box office is miserable, so that it has become a joke.

Although it is the general trend for early summer animation to invest in the production of big movies, the potential risks are very large, mainly in terms of technical strength, and the investment of funds is also very high.

A set of professional 3D special effects software can cost hundreds of thousands or even millions of dollars, and some software is firmly in the hands of big Hollywood companies, and people don't sell it at all.

As for the investment in hardware equipment, it is even more of a bottomless pit.

In the past year, most of Luo Kai's investment in early summer animation has been spent on this big movie project.

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The first one is sent.