The price is set below 10,000 yuan?

As soon as Zhou Jingming said this, the conference room fell into a deathly silence, and then many people began to discuss.

"A car under 10,000 yuan, can this still be called a car?"

"This kind of R&D is a bit difficult, and under such cost constraints, it is difficult for technicians to give full play to their R&D capabilities. ”

"It's just an ordinary engine, and the cost is more than 10,000 yuan, how can this continue?"

…………

Obviously, many people do not understand Zhou Jingming's goal, Tianming Automobile Company is currently selling two cars, the cheapest Phoenix car is about 50,000 yuan, the most expensive Kirin car is close to 100,000 yuan, the Kirin car is loaded with a rotary engine, the cost is 40,000 yuan, Zhou Jingming suddenly asked the "little Fuwa" family car to be sold for less than 10,000 yuan, which really makes these people feel embarrassed.

If you push it further, although the price of the former Shencheng brand car once hovered around 20,000 yuan, it was only the early 80s at that time, and the general salary level was more than 40 yuan a month, and the price of 20,000 yuan was still sky-high.

And now it has entered the nineties, and the overall salary level has increased to nearly two hundred a month, and the 10,000 yuan at this time is not the same concept as the 10,000 yuan in the 80s.

"I can understand what you're thinking now, but if you don't give it a try, how do you know it's going to work?" Zhou Jingming responded with a smile.

Li Shufu, the founder of Geely Automobile, once said such a sentence, "What is the great thing about the car, isn't it four wheels, two sofas and an iron shell", such a simple and crude definition, although it sounds a little arrogant, but it is not unreasonable, aside from the rest of the functions of the car, the most primitive and important role of the car is to facilitate travel, with four wheels plus seats, it is indeed able to meet such a function.

If you start from such a definition, the cost of a car can indeed be greatly reduced.

When everyone heard this, they could only smile bitterly and nodded, this kind of cost control is really ruthless.

However, in Zhou Jingming's view, the price of 10,000 yuan is not outrageously low, such a price is a conclusion that Zhou Jingming came to after combining various conditions, the current overall salary level in China is about 200 yuan a month, and when Xiaofuwa is officially on sale, the salary level will definitely rise by another liter.

In 2000, the positioning of family cars was "no more than 100,000 yuan", and the salary level at that time was about ten times more than 10 times that of the 90s, so according to this ratio, the positioning of family cars at this time at "no more than 10,000 yuan" is of practical historical significance, and it is not something that Zhou Jingming came up with as soon as his head was hot.

"Mr. Zhou, the price of Xiaofuwa does not exceed 10,000 yuan, and the cost of the rest of the parts can be controlled, mainly the two core transmission devices of the engine and the gearbox, if the cost of these two assemblies is not controlled, it will be difficult to price 10,000 yuan. The head of the product engineering department said again.

Zhou Jingming smiled, and then looked at Wang Yuanchao and He Yingxun, "Director Wang, Director He, what do you two say?"

The various departments of Tianming Automobile Company are very clear in the division of labor, the engine and gearbox, the production and design of the front and rear axles are strictly placed in the two factories and the corresponding research institutes, in addition to the rest of the parts of these two parts, the right to design and change is given to the product engineering department, of course, in order to facilitate communication, the product engineering department also has a vehicle power department such a secondary department, mainly to solve the problems that may be encountered in the engine and gearbox in the usual assembly process.

That's why when it comes to engine and transmission design, the head of product engineering doesn't have the authority to decide.

"The engine has determined the initial technical solution, will rely on General Motors' SmallBlock series engine as a prototype, to create our own low-power, household engine, after the initial evaluation of our technical personnel, if the research and development is successful, the cost of this engine will be between two thousand and three thousand, and it will certainly not exceed three thousand yuan, so please rest assured, our engine will be in strict accordance with the requirements of Mr. Zhou. ”

Wang Yuanchao promised in front of everyone.

"The gearbox and the axle side, and the current progress of the engine, although we have not gone through a special cost assessment, but I am also here to make a guarantee to you, as long as it is put into production, the total cost of the gearbox plus the front and rear axles will definitely not exceed two thousand yuan!" He Yingxun also replied loudly.

With Wang Yuanchao and He Yingxun's commitment, the heads of the rest of the departments in the conference room are also much more relieved, the cost of the engine does not exceed 3,000 yuan, and the cost of the transmission axle does not exceed 2,000 yuan, that is to say, the cost of the entire power transmission device of Xiaofuwa's family car will be controlled at about 5,000 yuan!

In this way, the cost of the remaining vehicle parts should also be controlled at 5,000 yuan, as long as the body and frame can further reduce the cost, this little Fuwa family car, according to Zhou Jingming's requirements, the price does not exceed 10,000 yuan, it is completely possible.

"Okay, Director Wang and Director He have already made a commitment, do you have any questions?" Zhou Jingming looked at everyone and asked again.

The heads of the departments in the conference room looked at each other and shook their heads, even the engine and gearbox can reduce the cost so much, then the rest of the parts and assemblies, there is nothing to complain about.

"Since there is no problem, then proceed according to such requirements, but one thing I need to emphasize is that quality must be guaranteed! Cost compression cannot be established on the premise of damaging quality, no matter when, quality is the first factor we must consider!" Zhou Jingming finally emphasized.

After the end of the regular project meeting, the development project of "Xiaofuwa", a family car, was officially established, and the internal development code was JJ01, which means "the first generation of family sedan".

In this way, Zhou Jingming's long-awaited wish for a family car will finally be slowly realized.

The time soon entered November, and Xiaofuwa's R&D project was also progressing as scheduled according to the project team's plan, and at this time, Time Magazine, which was far away in the United States, also began the annual selection of "Person of the Year".

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