In the following period, Microsoft's marketing efforts continued to receive bad news.

The open rate continues to create new lows, the jump rate continues to create new lows, and the download rate continues to create new lows......

At first, the customer acquisition cost of channel promotion was converted to about $100, and then it fell all the way to $200, which is an incredibly high customer acquisition cost, if you want to get 100 million users according to this cost, it will cost at least more than 100 or even 20 billion US dollars in promotion costs.

Such a conversion rate is equivalent to a large amount of promotion money put by indos-Live, and it is lost in every channel.

It fell into the sea with a pop, and it couldn't even turn over a wave.

Pete, the vice president of Microsoft, jumped to his feet angrily in the office and scolded the boss of the marketing department: "Even if I give this money directly to users, the download cost of a single user will not reach 200 dollars! Now you take your team to the side of the road and tell them to give 20 dollars for blocking a user, and the conversion rate is much higher than that!"

Although the person in charge of the promotion department was ashamed, he was still very helpless and said: "Pete, you know our situation, Li Mu is like Michael Jackson in his heyday in this industry, even if he is just standing on the stage, countless fans will scream crazy and even unconscious, and we, in this field, are like old singers who are out of breath, compared with Li Mu, our influence is too far behind, but Li Mu bites us to death, and we have to perform at the same time, what can we do......"

Pete said angrily: "Then this is a problem with internal secrecy! Which department leaked the news of indos-live's launch today? If the news is not leaked, Li Mu's Titter will never collide with us!"

The person in charge of the promotion department hesitated for a moment and said: "Pete, Mr. Gates is currently in the UK, and he is with Li Mu, do you think it will be ......?"

Pete was stunned for a moment, and immediately closed his mouth in amusement.

He knows his boss and his old boy in science and engineering who looks like a Buddhist, but in fact, he is very competitive in his bones.

He also knows that his boss has been looking forward to using MSN to defeat Li Mu's YY, to allowing Microsoft to create a new peak, and even more looking forward to pulling Li Mu, a young man who has been overpaid attention to by the world, off the altar.

He even knew that his boss was not going to attend Goldberg's salon party in the first place, and he only changed his mind and took the initiative to ask to participate when he heard that Li Mu would go.

As for why his boss did this, Pete can even imagine such a picture: "Hello Mr. Li, I'm Bill Gates, oh yes, we have a very important ecosystem to launch tonight, you can pay attention to ......"

The rest is much easier to guess.

Li Mu has long been engaged in the Titter business department, it is likely that Titter has already been in Li Mu's arsenal, waiting for the right opportunity to appear, when Li Mu heard that Microsoft was going online tonight, he naturally sacrificed his hidden big killer.

Pete guessed correctly, Li Mu did plan to do so, when he asked Titter to go online an hour after the release of indos-Live, the mood was like in "Bright Sword", Li Yunlong roared at his second battalion commander: "Second battalion commander, where is your fucking Italian cannon? Pull it out for me......"

Bill Gates begged for a hammer, and Li Mu's Italian cannon had already been erected.

The data fed back by the channel party made Microsoft more and more chilling, and when Pete went wild in his office, the whole Microsoft mentality collapsed at this time.

Before INDOS-LIVE was launched, they had imagined a lot of possibilities, but they had never imagined such a miserable situation......

For any creator, the biggest blow is that their products are not recognized by the public, or even ignored by the public.

A writer who writes a book that no one reads will be disappointed;

A singer who records a song that no one listens to will be disappointed;

A director who makes a movie that no one watches will also be disappointed.

And a product manager, a role whose core job is to understand the user's psychology, understand the user's needs, and cater to the user, if the product he designs and develops is not used, the disappointment is the most painful.

He was supposed to be the one who knew the user best, but it turned out to tell him that he didn't understand the user at all.

Bill Gates and a large group of people in Microsoft's MSN team never dreamed that a series of products that they had carefully created would sink to the bottom as soon as they were sent to the market, and users did not like to use them, but they didn't even bother to try them.

This kind of mood is like a stalk in Guo Degang's cross talk, a girl wants to be popular, takes off her clothes, takes fruit photos, and posts them on the Internet, waiting for the post to become popular with joy......

Now, the only hope is that the quality of the Titter itself is not high enough.

Makino Technology's strategy for Titter is to hold high, as soon as it comes up is the most high-profile, in this case, it naturally attracts everyone's attention, if the product itself is really good, the effect of such a high lift is very significant, but if the product itself is not good enough, it will make users hope greater, the greater the disappointment, thus self-defeating.

If Titter disappoints users, then indos-Live will have a chance to get a new life!

Both the entire staff at Microsoft headquarters and Bill Gates in the UK are deeply aware of this at this moment, so everyone is looking forward to the launch of Titter with bated breath, and even now, they don't know what kind of product Titter will be.

11 p.m. London time, 6 p.m. New York time, and 6 a.m. Beijing time the next day.

Makino Technology officially released the Titter platform to the world.

This time, Titter has a total of four domains, .com, titter., and eibo.

Titter-based domain names focus on overseas markets, and eibo-based domain names focus on the Chinese market.

Titter uses a waterfall display similar to Sina Weibo in the previous life, with a user-to-user attention system, comments, forwards, and likes system, as well as friend recommendation and algorithm recommendation system.

Such a waterfall display mode will bring users a fast fragmented information browsing experience, which is the absolute first in the current Internet page products.

The benefits of the waterfall are very obvious, it has endless information injection, the trajectory is completely traceable, the upstream and downstream can be traced, and the flow rate of the information waterfall is completely determined by the user, if you want to be fast, you want to be slow, even if you accidentally miss some information, you don't have to worry about it, you will definitely be able to find it back to the source.

Such a display mode is very common in later generations, such as Weibo, titter, various news, headlines, consulting products, vertical e-commerce, etc., and its advanced nature is beyond doubt.

At the moment, such a model is a great highlight in itself, bringing an extraordinary experience to every user.

What's more, there are quite a few opinion leaders who present information here.

The top 100 popular singers in Europe and the United States, some Hollywood actors, Chinese first-line singers and actors, and even Prince William of the British royal family.

What's even more ruthless is that Li Mu himself is among them.

Regardless of whether the user logs in to the Titter or not, as long as he visits the titter page for the first time, the homepage will see the first titter posted by a large number of celebrities and celebrities by default, and each of their avatars is a photo of themselves, and there is a golden symbol under the avatar that looks like both a check sign and a letter V.

When you hover over this symbol, you will see a message: "This user has been officially verified by Titter".

And these verified celebrity users have posted their own photos taken specifically for the titter, which is definitely a recent one-hand photo, so it has a great appeal to fans.

Even more attractive to fans is that he can comment on the Titter that his idol has just released, such as Michael Jackson, and many users have left comments under his titter.

At the same time, users also found that they could transfer the Titter posted by celebrities to their own posts so that their friends could see them, which was so interesting, so users began to try to retweet their idols' Weibo and add what they wanted to say.

In less than five minutes after going live, the number of logged-in users of Titter has already exceeded 10 million, and they are quickly familiarizing themselves with Titter's various functions under the guidance of Titter's automated tutorials.

What's even more amazing is that Titter makes full use of the powerful resources of YY user network, every 30 seconds, it will refresh the user's YY friends on the Titter's new information, for example, user A is familiar with Titter, and the clock in the lower right corner pops up the first prompt: Your YY friends B, C, and D have now joined Titter, click to follow them all.

Users can choose to ignore it, or they can choose to pay attention to all, or they can choose to follow the people they want to follow with one click, and this kind of network expansion will make them quickly experience the feeling of "comrades-in-arms joining", which is of great help to quickly cultivate user viscosity.

Thirty seconds later, a prompt pops up again: Your YY friends E, F, G, H, and I have now joined the Titter......

Thus, the crazy mutual attention between tens of millions of users began......

In addition, a large number of certification body accounts represented by the blue V-shaped logo have also been launched in a short period of time.

Titter Official, YY Official, YY Game Official, YY Net Official, Apple Official, Google Official, PayPal Official, Oracle Official, Amazon Official, Yahoo Official, Sina Official......

Rolling Stone, Warner Records, Sony Records, DreamWorks......

These first-time institutions also began to say hello to netizens around the world on Titter and release their official information......

On this fledgling world stage, the audience is increasing and the dancers are increasing......

Within 10 minutes of going live, Titter surpassed 20 million logged-in users.

Users started experimenting with posting their own Titters, and to their amazement, it was so easy to post one......

Titter's publishing editor is embedded at the top of the homepage, which is actually an input box, an emoji selection function, an image addition option, a music addition option, a video addition option, and a link addition option.

It is worth mentioning that there are two options for adding music, one is for users to upload audio files directly, and the other is to search for music directly from YYtunes' music library, and add it with one click, just this function, it is equivalent to the perfect combination of titter and YYtunes.

In addition, careful users will find that all YY ecological products such as YYtunes, YY games, YY network news and information links, and YY space have added a "Share to Titter" function, if users want to share a song to their Titter friends, they don't need to go to Titter to share, they can directly click Share in YYtunes in the login state, and they can achieve it with one click......

In this way, all the products in the YY ecosystem are closely linked to Titter......

Such a product has simply subverted the world's perception of Internet products! It has also subverted the world's perception of Makino Technology!

Although the YY of Makino Technology is also very subversive, the core of YY itself has already taken shape, such as OICQ, MSN, and even the domestic QQ that has died is earlier than YY, and the reason why YY is strong is that it has been sublimated and amplified on the basis of this model, and the fundamental model is not the original of Makino Technology.

But Titter is different, this kind of product that allows users to face the world by one person is an original new model created by Makino Technology, and there are too many innovations in this new model, which is simply a collection of subversive ideas!

Within half an hour of its launch, Titter had more than 30 million logged-in users, and online netizens all over the world fell into an open and global social platform, and everyone was pleasantly surprised to find that here, you can see the whole world......

Internet people all over the world can't help but worship Makino Technology, Titter, Waterfall, and Li Muding in their hearts.

This Internet genius has once again created a genius-like god-level product!

An authoritative media outlet in Silicon Valley published a newsletter with a very short headline: LI-MU, The-God-Of-Internet!

Li Mu, the god of the Internet!