The three-day holiday on New Year's Day is a good small schedule. But because of Lu Lin's special effects blockbuster, there are only two movies released on the 30th, "White Snake: Origin" and "Love Saint".

The latter is a comedy film jointly produced by Xinli Media and Ruyi, Wanda, Huaxia, Maoyan and other companies.

The filmmakers of "Love Saint" felt that there was no conflict with the genre of "The Origin of the White Snake", and in today's domestic film market, the next two hits of Rong also chose the 30th.

The film starred Xiao Yang, Clara, Xiao Shen Yang and others. The laughter is well laid, the burden shakes naturally, and the old stalk plays with new flowers. Although most of them are indecent, they are not vulgar enough to be annoying.

Especially the red dress dance in the underground parking lot of Clara, Lu Lin watched it more than a dozen times in his previous life, and the picture was like a small scratch, hooking the man's heart.

But the box office of the film in another time and space is more than 600 million, which is earned relative to the cost. Compared with box office hit comedies such as "Charlotte's Troubles" and "Pancake Man", "Love Saint" is obviously a step behind.

According to Lu Lin's analysis, it is mainly a matter of values. Because this is a film that men have watched very coolly.

The protagonist played by Xiao Yang is a company executive who is nearly forty years old, who has passed the itch for seven years, and his life is dull and boring, and he wants to find the feeling of "heartbeat". Trying to cheat on the model played by Clara, after an attempt, returns to the family.

This is a bridge that men like, but many women feel uncomfortable watching it. As for the feminists, I'm afraid I have to greet the whole family of the screenwriter and director.

In fact, as far as "Laughing Fruit" is concerned, "Love Saint" is not bad, but it doesn't take much into account the feelings of female compatriots. Fortunately, this is a movie, and if it is a TV series, I am afraid that I will have to lose even my pants.

Because the main contributors to the ratings in China are aunts and female white-collar workers, there is only one eternal theme I like, love!

For example, in the 19th edition of "Romance of the Gods", men will care about the problem of changing the original work indiscriminately. But female audiences are afraid that they care more about Daji's polyamorous relationship.

The box office of "Love Saint" on the first day was 41 million, but it has already ranked second. Behind are "old films" such as "The Great Wall" and "Hacksaw Ridge", and the entire "New Year's Day file" is already the world of "White Snake: Origin".

On the first day of the holiday, popular theaters in many commercial areas across the country were full, and some IMAX theaters even reached the point where it was difficult to find a ticket.

Especially in Lin'an City, the schedule of "The Origin of the White Snake" in many local theaters has reached almost 90%. Lu Lin's movie is said to be very well made, and "White Snake" must be supported!

Although other box office towns are not as exaggerated as Lin'an, they have also greatly increased the film schedule of "White Snake: Origin". The film market in the main 16 years has been sluggish for most of the time. Since December, "The Sword of the Third Young Master" and "The Great Wall" have performed less than expected, and there have been no heavyweight blockbusters that can detonate the public's enthusiasm for watching movies.

Now I finally waited for the "White Snake", and caught up with the New Year's Day holiday, coupled with various promotional advertorials on the Internet, and the propaganda posters that can be seen everywhere in reality, the White Snake must be used to watch movies.

Under the combination of several factors, "The Origin of the White Snake" received 417 million on December 31, 391 million on the 1st, 345 million on the 2nd, and won 1.4 billion in one fell swoop on the first day of the release plus a three-day holiday. Compared with the total box office of 450 million in the animated version of another time and space, it can be called a box office hit.

In fact, in Lu Lin's view, "White Snake" is a work comparable to "The Return of the Great Sage" and surpassing "Big Fish and Begonia". In another time and space, there is only half of the box office of "The Great Sage", which is lower than "Big Fish and Begonia", and the main responsibility lies in the publicity of the pit father.

Because they claim to have no money to do publicity, there is no publicity before the screening, and there is no topic guidance, and it is strange enough to expect a free water army to do publicity!

In fact, the publicity and distribution link is very important to the box office performance of a movie, and the production cost and publicity cost of many Hollywood blockbusters can even reach a 1:1 ratio.

Although the publicity and distribution costs of the special effects blockbuster produced by Longlin Pictures have not reached that level, in the domestic market, they basically started with hundreds of millions of funds.

The money is basically spent on various roadshows and meet-and-greets, including renting venues, decorating venues, and celebrities' transportation, food and lodging expenses.

There are also cinema promotions, posters, exhibition panels, sculptures, etc. For example, "White Snake: Origin" provided character sculptures of Xiaobai, Xiaoqing, and Xu Xuan for many studios during the publicity period.

attracted many viewers to take photos with the sculpture and send it to the circle of friends, becoming a member of the "tap army".

There are also buses, platforms, subways, and even posters in front of some popular merchants. In addition to "the labor cost of network marketing". It can be said that except for a few movies, most of the films that hit the box office are astronomical.

However, most companies don't look at these. I will only see that "The Origin of the White Snake" exploded at the box office, swept the schedule with 1.4 billion yuan in four days, dominated the film schedule, hey, it rose by another 100 million!

"White Snake: Origin" has a comic score of 8.3, which can be described as a box office and word-of-mouth double success, and it is called a classic masterpiece that is applauded and popular!

But for Lu Lin, these are just floating clouds. Jing Yan has countless fans because of Xiaobai's corner, and getting rid of the standard evaluation of "one star does not explain" is the happiest thing for them.

Flipping through the short and long comments on the comma, when talking about Jing Xiang's performance, most of them said that it was refreshing, "Substitution acting!", "I'll go, this is Jing Yan's performance?" "I can't believe it!", etc.

provoked Jing Xiang to smile every day, running around to meet and meet without being tired, and always holding a mobile phone and brushing comments silly!

On this day, Lu Lin went to her hometown Chang'an with her to do activities, and when the car was about to enter the city, the young lady suddenly said to Lu Lin in her hometown: "Look at this, say that the little white I play subverts the classics and can compete with the old version!"

Lu Lin was a little tired, and said helplessly: "Well, you acted well!"

The young lady glanced at Lu Lin, her mouth pursed slightly, "You think I'm annoying?"

Lu Lin really wanted to say: "Eldest sister, you said it more than ten or twenty times a day, and I listened to it for several days!" but yawned and said: "No, it's just a little sleepy, hey, I'm too tired these days, and I'm even busier during the day and even busier at night......"

Halfway through the words, he felt a pain in his waist, but it was Jing Yan's little hand that twisted him, and his cheeks were slightly red. Lu Lin glanced at the driver driving in front of him, and saw that the other party looked deaf, so he smiled at Jing Xiang, but the young lady snorted arrogantly!

In addition to Xiaobai played by Jing Xiang, Lu Lin's Xu Xuan, Zhang Tianhua's Xiaoqing, and Wang Ziwen's little vixen are all well received.

But the most surprising thing to the audience was the "drunk boatman" played by Zhou Xingxing. reappeared on the big screen after many years, and the appearance was even more vicissitudes, which made many fans teary-eyed.