In the future business pattern, especially in the Internet-based business pattern, whoever has traffic will be the father, because after there is traffic, you can immediately do all kinds of realization.

This is like a big V with a large number of fans, he can help others push cosmetics, can also help others push clothing, electronic products, and even help other people's stores advertise, no matter what kind of advertising he does, he can convert a large number of users for the other party, the reason is because he has traffic in his own hands.

In his opinion, if the big V only gives others big advertisements and sells their own traffic to others for use, then this business model is still too low.

In her previous life, some small Internet celebrities didn't look good, but her own Taobao store could make a net profit of hundreds of millions a year, and the reason was because she was no longer willing to guide her traffic to others, but poured her own traffic to herself.

For example, a female Internet celebrity who dresses more fashionably may only earn thousands or tens of thousands of yuan or hundreds of thousands of advertising fees when advertising a Taobao clothing store, but what she actually brings to the other party is hundreds of thousands or even millions of traffic.

These traffic may convert tens of thousands of consumers, and then bring millions or even tens of millions of sales, millions of net profits, and this is just a consumption, some of these users will precipitate into loyal users of merchants, and it is possible to buy a few hundred yuan of clothes in this store every month.

A smart female Internet celebrity simply finds a source of goods to open a Taobao store, directs the traffic to herself, and then continues to make the sales of her Taobao store, which is a clever way to play.

What Li Mu is doing now is to use Taobao Qunar to gather tourist traffic, and then import the traffic into the Sino-American tourism market to help airlines, travel companies, and hotel groups sell their resources;

But what he really wants to do is to gather the traffic of tourism users, introduce his own market, and sell resources to himself.

Therefore, in the future, once you have enough traffic in your hands, you will start to change the pattern and open your own Internet celebrity store.

With the support of Makino Technology's strong funds, in the future, I can really build my own airline, invest in my own hotel group and tourism company, and then import resources into it and make the entire industrial chain by myself.

Moreover, Li Mu feels that in the future, when he gathers a large number of users to Taobao, he will have the most powerful tourism user resources in the industry, and once he has the resources, he can carry out hype.

As the economy continues to grow, there are more and more business models, but at the end of the day, they all want to sell their own things more and more expensive.

Hype is one of the most widely adaptable models among countless business models.

The so-called speculation is to raise prices and expand sales, and for those who have the ability to speculate, what they have in their hands can be hot.

Only those who have jade resources in their hands will speculate everywhere about the concept that the gentleman wears jade, jade can ward off disasters, and gold is valuable and jade is priceless, in order to heat up the jade market and sell the jade resources in their hands at a high level;

If you have real estate resources in your hands, you will speculate on housing prices, house price preservation, real estate management, school district housing and other real estate concepts, in order to sell the real estate in your hand at a high level;

Even those who have a few walnut trees planted in the ground have to hype up walnuts to make their walnuts a strange thing to live in.

So, it's the same in the travel industry.

Most of the advertorials that describe Lijiang's erotic encounters are driven by Lijiang's tourism companies, inns and bar owners;

Those who advocate that Gulangyu Island is about to disappear are mostly local tourism enterprises or practitioners;

Advocating that Yalong Bay Beach is the first in East Asia, it is also the owner of local tourism resources.

The plutocracy that Dubai is full of rich people and luxury cars everywhere also comes from those stakeholders.

Li Mu has obtained a large number of local tourism resources in China from domestic tourism companies, not only in first-tier cities, but also in first-tier cities to second-tier cities, third-tier cities and 5A-level scenic spots in various places.

Li Mu's idea is very simple, how did those countries come to China to hype in his previous life, and now he will go to their countries to hype.

California is just the beginning, and soon, the hype will spread across the globe.

In the last life, the Chinese tourism market has been brainwashed by overseas propaganda wave after wave, a large number of Chinese tourists have been affected by various poisonous chicken soup soft articles on the domestic Internet, and flock to Japan, Australia, New Zealand, Thailand, Indonesia These countries have traveled, especially Japan, marketing hype has reached the point of perfection.

However, only Huaxia itself has not formed a large-scale positive propaganda and guidance overseas, so that in South Korea, Japan, and the United States, there will be a large number of stupid birds who think that Huaxia has no electricity, no cars, no TV, no highways, cannot afford to eat fruits, and cannot afford to buy mobile phones.

In the previous life, those Internet companies that made money in China and made soft money, as long as they paid attention to the construction of overseas information delivery channels and created a world-class Internet platform, there would be no such strange and strange problems.

When the Chinese Internet is promoting Japan's toilet seats, Japanese rice cookers, Japan's various miracle medicines, and magical cosmetics, so that a large number of Chinese people flock to Japan and pour into Japan to buy, buy, buy, buy, buy, and buy, what is the Japanese Internet promoting in China?

Therefore, now the pattern is going to change, whether it is Weibo Twitter, YY and YY network, or even Face in the future, they will continue to do all kinds of brainwashing propaganda for Huaxia around the world.

Promote the history, humanities, scenery, specialties, food, science and technology of China, etc., so that they also have that kind of mentality towards China.

So, Li Mu instructed the operation team of Weibo and Twitter to let them cooperate with the editorial team of YY.com to engage in hype from now on.

With the continuous influx of American tourists into China, a large number of authentic and fake English travelogues have begun to emerge on Weibo and Twitter.

Many overseas users uploaded photos of themselves when they traveled in China, and at the same time, they were full of praise for Huaxia in the text content.

One of them, an image of the Great Wall from above, has received more than 100,000 retweets and likes on Weibo and Twitter.

A considerable part of these travelogues are "original" content that Li Mu instructed the editorial team.

When such content was concocted, he instructed the Weibo and Twitter team to tilt the various algorithms of these tweets so that they could be seen by more Europeans and Americans, so as to subtly affect these people's impression of China and enhance their interest in traveling to China.

In addition, Li Mu also concocted some true and false travelogue stories.

Some are to highlight Chinese cuisine, simulating the tone of an American, and they are full of praise for Chinese cuisine, and even reluctant;

In order to highlight the friendliness of the Chinese people, some faked the identity of an American, saying that they had inadvertently lost their wallets, and the enthusiastic Huaxia restaurant owners invited them to a light meal, and also helped them call the police and finally find their wallets.

Some are in order to highlight the history and inheritance, with the eyes of foreigners, to sigh and praise the places of interest in China, any castle tower in Japan can become a scenic spot praised and respected by countless people, from China to find an ancient palace building, you can throw these castle towers to Mars, why the latter is not as famous as the former, is because the publicity packaging is not in place.

Li Mu even made up a series of Chinese love stories, such as how he met his other half in Yanjing, how he met the love of his life in Shanghai, and how he proposed to his beloved by the Huangpu River......

These topics are hyped up in order to continuously enhance the exposure of Chinese tourism in front of Western people.

To this end, he also asked Fang Xudong to modify the background data parameters to apply a certain amount of moisture to all relevant data.

For Li Mu, who was born in the Internet, he knows very well that there is no Internet company in the world that does not falsely report data, even if some companies do not falsely report data at this stage, but at the beginning of his growth, he must have done similar things.

For example, the live broadcast platform deliberately doubled the coefficient for the people who were watching the live broadcast, and each time one person was added to watch online, the external data showed that 17 people were added, or 129 people, and the reason why it was set so was to create a feeling of high popularity.

As for why this kind of data with bits and pieces of data is chosen, the main reason is to make it impossible for users to see it.

Take 17 as an example, the platform designs a simple logic, the display of clicks is equal to the actual number of clicks multiplied by 17, so that the vast majority of users do not see the problem.

For example, this post was actually viewed 258 times, but because there is a coefficient multiplied by 17, the result displayed is 4386 times;

In Li Mu's experience, doubling is only a double-digit multiple, which can be regarded as a conscience platform, and some platform data is even multiplied by three places, such as the 129 just mentioned, the same post was actually viewed 258 times, but the number of views displayed was 33282 times.

It is difficult for users to see the fraud in this situation, after all, this data is fragmentary and growing.

What's even more fucked up is that because the design multiple has zero and integer, users can't see how abnormal the data change is, for example, because of one of their own clicks, the original data has changed from 33282 times to 33411 times, and then another person came, and the data became 33540 people.

Who can see what the connection between 33282, 33411, and 33540 is? They look like they're real, even more real than real.

There are also those stupid platforms that directly write that the display data is equal to the real data multiplied by three, and careful users will find that no matter how the data changes, it will always be a multiple of 3.

What's even more stupid is to multiply it directly by 10, and attentive users will find that the single digit is always 0......

The platform uses such fraudulent means to create a false impression that its platform has a large number of users and is very popular.

However, there are times when this kind of thing is leaked, for example, such jokes have appeared on some live broadcast platforms, and at the same time, hundreds of millions of users are watching the live broadcast of a certain anchor.

Users don't know the real situation, and after seeing the published data, it is easy to be led astray by the hype behind the scenes.

Now, on Weibo and Twitter, all the positive content about Huaxia tourism also has a certain degree of data falsification.

Li Mu uses this method to enhance the recognition of these contents by Western users.

However, Li Mu was more cautious, and he designed a set of circular logic on the coefficient of data fraud.

For example, the number of likes, for each increase in 1 actual data, the display data is randomly selected from 8 numbers in 1-10 to increase.

It may be plus 1, it may be plus 3, it may be plus 8 or 10, but the probability of adding 1 is the lowest, and the higher probability is between adding 3 and 8, so that users will never be able to easily touch the law of data growth.