Chapter 0569 FAW-Volkswagen's countermeasures

No matter which industry the sales, there is an anchoring effect, once a salesperson grasps the relevant customer, the customer will rarely unilaterally cut off this contact, which is why many sales elites will be robbed by various companies, once the relevant salesperson is poached, at the same time, there is also the salesperson's customer.

The sales network in the European and American markets is run by Xu Weidong, whether it is dealer contacts or the rest of the doors, no one is familiar with the situation there as Xu Weidong, so Zhou Jingming said that he is the best candidate for sales in the European and American markets.

Since Xu Weidong has agreed to go to the European and American markets to preside over the overall situation, Zhou Jingming didn't say anything more, after all, in the matter of sales, Zhou Jingming is not qualified to criticize Xu Weidong.

The new car launch conference of Yixuan SUV has been in full swing, and the relevant factories have begun to fully enter the production stage, and now even the sales things have been arranged, and the only thing Zhou Jingming has to do is to wait for the official arrival in January next year.

At this time, the domestic heated discussion on the release of Tianming Company's new car has reached a new climax, just a few days ago, Tianming Company also officially announced the specific time of the new car conference, which immediately caused a huge sensation in the society.

At the time of the Touring Car Championship in October this year, Yixuan SUV had already met the world, but at that time the car was still pasted with various stripes, and it was not possible to deduce what this car looked like just through the video footage of the championship.

But there is no doubt that being able to beat the Toyota Crown to win this championship means that the performance of this car is definitely not bad!

The phrase "produced by Tianming must be a high-quality product" has quietly spread in the market. Looking back at Tianming's new car release process in the past few years, each car has caused a huge sensation in the market, so this time, many people are looking forward to it, speculating about what kind of power this new car will inject into the car market.

In particular, this new car, is the first new car after the release of the small Fuwa sedan, and the small Fuwa car, can definitely be called the most successful car of Tianming Automobile Company so far, compared with this car, few people think that Yixuan SUV can replicate the glory of the small Fuwa sedan.

Even before the release of the new car, there were already people singing about this SUV.

Tianming Company did not make any response to various rumors from the outside world, and still prepared all the work before the launch of the new car in an orderly manner according to the established plan.

At the same time, FAW-Volkswagen, which was far away in Spring City, also held an emergency meeting in the last period of 1994, which was presided over by Xu Bohua, general manager of the company.

"After our arduous negotiations with Volkswagen, our company and Volkswagen have reached an agreement on the introduction of golf cars, and from next year, our company can officially start production of golf cars. ”

Xu Bohua stood at the front of the conference room and said to all the participants with a smile on his face. FAW-Volkswagen currently only has a Jetta sedan, and its sales in China have not been very high, and it is even more crushed by Tianming Company. Xu Bohua also knows that it is impossible to rely on Jetta alone to achieve overtaking in sales.

So this time, Xu Bohua set his sights on Volkswagen's current best-selling car, that is, the Golf sedan, and prepared to introduce this car into China as a major weapon against Tianming Company.

It was expected that Volkswagen would bite the car, but the negotiation process went surprisingly smoothly, and Volkswagen agreed to produce the golf sedan at FAW-Volkswagen with little demand.

In fact, as one of the shareholders of FAW-Volkswagen, Jetta car in domestic sales performance is not good, anxious not only FAW, Volkswagen also feels anxious, Tianming company is currently in Europe and the United States and the domestic two markets of two-line combat, are a lot of pressure on Volkswagen, Volkswagen also hopes to be able to through the introduction of golf sedans, to break the current predicament.

Therefore, FAW Group can be said to have hit it off with Volkswagen, and soon reached a consensus on the introduction of golf sedans.

In this way, FAW-Volkswagen also has the qualification to produce golf cars in China, and the main purpose of Xu Bohua's meeting is to arrange this matter.

"The first batch of golf cars will be produced in our company in the form of CKD, and will gradually achieve localized production in the future, and the relevant parts have arrived at the customs and will be able to be delivered to our company immediately. Xu Bohua paused, and then continued, "So I'm going to hold a launch conference for the golf sedan in China in the next few days. ”

"Mr. Xu, has the specific time of the press conference been decided? The person in charge of product operations at FAW-Volkswagen quickly asked.

"January 1st next year!" Xu Bohua looked at everyone and replied in a resolute tone.

January 1st?

Isn't this a collision with Tianming's new car press conference?

Xu Bohua wouldn't have known that day was Tianming's new car launch conference!

Or did he deliberately choose this day?

"Mr. Xu, on January 1st, it was the new car launch conference of Tianming Company, don't you remember?" someone soon reminded.

"Of course I know!" Xu Bohua nodded, "But so what?"

"If you choose to release a new car on the same day as Tianming Company, our company's press conference is bound to have a low degree of attention, I think it is more appropriate to change the day, and then postpone it for a few days?"

If the release of a new car does not get attention, it will have a great impact on subsequent sales. ”

"I also think it's more appropriate to postpone it later, because if the press conference is held on January 1st, we don't have much time to prepare. ”

…………

Obviously, many people find it incomprehensible to Xu Bohua's decision, no matter which car manufacturer in China at present, there is no Tianming company that can attract so many people's attention.

However, it is clear that Xu Bohua does not intend to make concessions in this matter, because he does not think that the newly introduced Golf sedan will be worse than the new car that Tianming Company is about to release!

What's more, the Golf sedan has been tested by the market, as the best-selling car of Volkswagen at this stage, why should we be afraid of a new car that has just been developed and has not undergone any market testing?

"The launch of the golf sedan will be held on January 1st, and this matter will be settled, and after the meeting of various departments, we will begin to prepare for the relevant matters of the new car launch!" Xu Bohua looked at everyone and emphasized again.

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