Fang Yi looked at Ma Tiansheng, unsure of the situation, "Since Mr. Ma knows that copycats are so harmful to an enterprise, why do you still use this machine?"

Ma Tiansheng: "Because shopping malls are like battlefields, we will not take the initiative to infringe on the rights of others, but we will not allow others to touch the interests that should belong to us. ”

Fang Yi: "I know that Europe has implemented a technological monopoly on us, but this is because our technology is inferior to others, and others are in normal competition, so what about us? What are we? People spend an unknown amount of manpower and material resources to develop a brand, to solve a technical problem, we go to piracy? Go to copycats? If one day, we break through the technical difficulties, and some people do the same, then what should you do? You tell me, what do you do? This is a vicious circle, and we must not start this one. ”

"It's not a copycat. Ma Tiansheng slapped the table hard, "Fang Yi, I ask you to talk about piracy, before you talk about copycats, please first figure out what is a copycat, what is piracy, the premise of copycat piracy, it must first be a commodity, this machine, I will not let it circulate to the market, it will only stay in our production workshop, it has not circulated to the market, how can it be regarded as a copycat? This is just an update of our production technology, called Shiyi's long technique to control it. ”

Fang Yi rubbed the corners of his forehead, Shi Yi's long skills to control Yi, it looked so perfect and impeccable.

But in fact, it's all fart.

In the market, no one is stupid.

Only by standing upright can you be fearless of any ups and downs.

"Have you ever heard of the old godfather?"

Speaking of hot sauce, I believe that the first thing that most people think of is Lao Gan Ma, as the most popular hot sauce brand in the country, Lao Gan Ma has already gone abroad to sell all over the world, and the most expensive time was sold in the United States for 12 US dollars, a bottle has many people flocking to it, and the founder Ms. Tao said: "I don't know how many countries Lao Gan Ma has sold to, but where there are Chinese, there must be Lao Gan Ma!"

In this world, there are also old godmothers, and they sell as hot as in another world.

Ma Tiansheng nodded, "I've heard of it." "Lao Gan Daddy Hot Sauce, many people think that this is the same as "Lao Gan Niang" and "God Daughter" and other miscellaneous copycats are imitating Lao Gan Ma, but as Ma Tiansheng, who is also a popular figure in the business circle, knows that in fact, Lao Gan Dad appeared earlier than Lao Gan Ma, and the two families can't say who is imitating whom.

The reality is that in the eighties and nineties of the last century, the situation was very similar.

In the 80s, Lao Gan Dad's predecessor was just a restaurant, and Lao Gan Ma was just a simple cold noodle stall on the street, and it was not until the early 90s that the two families began to make hot sauce one after another, and until 1996, Lao Gan Ma was still the supplier of Lao Gan Dad.

At this stage, Lao Gan Ma has only 40 workers, and Lao Gan Dad is just a little-known small manufacturer, with no more than 200 employees in the whole factory.

The real game between the two began in 2002, when the two families had gone out of their hometowns and become bigger and bigger, which was quite a bit of a parallel in the eyes of outsiders.

In fact, from the very beginning, the taste of the hot sauce products of the two companies is completely different.

But later, the two tastes became more and more identical.

Some people say that the old godfather stole the process of the old godmother, and some people say that the two were originally the same production process, with the same hot sauce in different bottles.

After the vicious competition with the old godfather began, all kinds of "copycat" goods followed by a headache for the old godmother, so the old godmother registered all the similar trademarks, and by the way, the opponent's old godfather's trademark was registered together, and then a complaint forced them to temporarily withdraw, and this withdrawal was five years.

When the old godfather got back the trademark again after five years, he found that he was a little powerless, and the old godmother had already occupied most of the country's market, and relied on small profits and quick sales to suppress other hot sauces without any power to fight back.

So until now, although the old godfather is also working very hard, the annual output value can only reach three or four hundred million yuan, which can only be a fraction of the old godmother, and it is even more difficult to go back once he is knocked off the altar.

Ma Tiansheng looked at Fang Yi: "None of us are parties, old godfather, old godmother, who is the copycat, no one knows if they are not parties, maybe both of them are original and genuine, and besides, one of them is very successful now, and the other is not a failure, so if you want to use this story to convince me, it is impossible, if you mention the old godfather to me, then I will tell you a story!"

"Mr. Ma said. ”

"Twenty-two years ago, at that time, Wuyang Group was not a group, under its two simple processing plants, at that time, I did not have the current kind of wrist, and like you, always thinking about the rules, the body is not afraid of the shadow crooked, that year, I made cermet floors and wall tiles, I fell in love with an advanced technology in Europe, bankrupt, scraped together six million, bought the patent rights of that technology, and wanted to go back to China to make a big profit, but the result was, I failed. ”

Ai Hou took Mr. Ma's words, " At that time, whether it was Mr. Ma, or several other shareholders in the company, or our business sales staff, were all in all parts of the country, running sales everywhere, sitting on a dollar of bus, shouldering tens of millions of sales tasks, eating three yuan of fried pho, talking about a pen of hundreds of thousands of business, at night, lucky to live in a twenty yuan guest house, bad luck, live under the bridge hole, after I don't know how much effort, this finally succeeded in opening a little bit of the market。 ”

Ma Tiansheng patted Ai Hou on the shoulder, "At that time, I was too soft-hearted, I always felt that I was the savior, after the market was opened, a few young people came to me, saying that they could help me sell cermets, I agreed, and even, I gave them the goods, did not let them pay first, but first goods and then payment, those young people, also worked hard, helped me sell a lot of cermets, the company is thriving......"

Fang Yi: "Then those young people, as soon as they took control of the sales resources, they took the customers and resources to work alone, and the company was beaten back to the bottom." The latest chapter of "Bai Plating" Global Director Paw Book House" is free to read for the first time.