It's not 20 years ago. The ultra-high-speed development of the pen ~ fun ~ www.biquge.info network has made the power of media discourse no longer concentrated in the hands of only a small number of news groups.

This is an era of self-media for everyone. Facebook, Weibo, blog, WeChat. All sorts of social media are flooding the web. The mud and sand are all down, and it is difficult to distinguish between good and bad.

Perhaps, for example, some newspapers and television stations still hold the authoritative part of the discourse. Especially news about current affairs. But it cannot be denied that more and more personal media are now impacting the whole society.

Especially the celebrity fan effect that is hard to ignore. A super big star, his every move will soon attract the attention of fans, and it is normal for a Weibo to have hundreds of thousands, and millions of readers.

Like a big event that has happened on the internet in the last two days. The earliest beginnings of events began with the Nightkin. As the second-best-selling star hero of Marvel Comics, Nightcrawler is only less popular in New York than Spider-Man.

Because of the dark temperament of Nightkin itself, a considerable number of young readers gave up the pursuit of Nightkin comics. Adults who are more mentally mature and more tolerant are more receptive to the stories of the Nightkin comics.

Here's how the story started. In the new issue of Marvel Comics, Nightcrawler's single-player publication, a four-panel comic theater outside the main story has been released.

The content of the small theater is that Nightcrawler comes to Marvel, who is working overtime, in the middle of the night and asks the editor-in-chief who helps him draw comics how to open an online social media account.

Then in the comics, the editor-in-chief teaches Nightcrawlers how to register. He also helped Nightkin register a Weibo and Facebook account, and also added his friends. Finally, at the end of the book, the username of the Nightkin on Facebook and Weibo was released.

At first, all the comic book readers thought it was a small theater for fun. In American comics, sometimes there is such a funny little theater at the end to set the mood.

Most people didn't take it seriously and just took it as a joke. But there were still curious fans who searched for the account on Facebook. I found out that there really was a nightkin account.

At first, everyone thought it was a prank by the editorial department. However, with the launch of other hero manga publications, there was also a linkage between the publications.

In the small theater, Nightkin began to teach other heroes one by one how to open their own Weibo and Facebook posts to facilitate communication with their fans.

And in the end, arguably the most authoritative website of the League of Night Watch, confirmed the news. All the people who opened Weibo and Facebook were superheroes themselves. As soon as this news came out, the entire circle of comic fans exploded.

In just two days, Li Jie's newly registered Weibo account has 100,000 more followers. And his Weibo has not yet updated the description. He just released a photo of the night view of New York City taken from top of his plane while flying with a gliding wing.

After that, more and more superheroes also opened their own Weibo and Facebook. This has made many ordinary netizens who are not fans of comics also interested.

After all, it's also interesting to be able to take a look at the daily lives of superheroes and listen to their thoughts and complaints on Weibo.

This can greatly bring the relationship between heroes and ordinary people, and will not make ordinary citizens feel that superheroes are high and far away from their lives.

For example, Iron Fist put a photo of Luke Cage's fitness on his newly opened Weibo. In the photo, Luke Cage, with his muscles tense, lifts a weight weighing more than six tons above his head.

Iron Fist is also accompanied by words. "Look at what a muscular hunk is. ”

Iron Fist himself also showed a short video of himself practicing boxing, although it was only ten seconds, but it still attracted countless fans. The Iron Fist comics, which were not very popular, have been out of stock in the past two days.

Li Jie then posted a video of him shooting a knife on his private Weibo. Well, there are too few things he can show, so he can't show his Purple Thunder Nine Strikes in front of ordinary people.

Although the flying knife performance was lackluster, it still attracted many likes and retweets from fans.

The flashpoint for this online marketing led by Li Jie, which was originally intended to support Peter Parker, came from the opening of Steve Rogers' private Weibo.

After being determined by the Night's Watch Alliance website and certified by Tekken, Jay, Luke Cage, and many more. After everyone confirmed that the owner of this Weibo was Captain America Steve Rogers, the whole Weibo circle boiled.

In less than three hours, Captain Rogers had more than two million followers on Weibo. Even Weibo's servers went a little wrong, and for a while Captain Rogers' Weibo account went missing.

And the day after Weibo opened, Captain Rogers updated his first Weibo content. The content is a short video, except that he is wearing a simple white shirt and says hello to his phone. Hello everyone.

The entire video is less than five seconds long, but it has more than five million views in 24 hours. And as time went on, this seemingly meaningless short video became the hottest topic on Weibo that day.

In just a few days, Rogers' Weibo followers have climbed rapidly. It soon reached the level of 10 million. There are fans all over the world, and Lee Jie believes that over time. Rogers' Weibo followers reach hundreds of millions, which is probably not a difficult task.

After all, the U.S. government has spent more than seventy years on image marketing. The positive image of Rogers is almost deeply rooted in the hearts of ordinary people.

Of course, this online marketing, orchestrated by Li Kit and causing a stir in the Internet world, has not yet unfolded his true face.

Use your own star effect to open an interactive platform with fans. This is something that Li Kit has been preparing to do for a long time. But he kept dragging his feet, and he needed a suitable flashpoint to get into this platform.

First of all, don't say that the fans of the platform can earn another wave of prestige for him, maybe not too much. But at least it's about the same as the manga.

And most importantly, about the Hero Registration Act incident that doesn't know when it will break out. This is a major event that caused a heroic civil war, which requires early preparation. The interaction of online social media is itself a part of Li Kit's design.

He needs to be able to cause a blast on the Internet as soon as he enters the circle, and get enough influential heroes to do it together.

Bringing heroes closer to ordinary people is the first step in the plan. And these complicated plans are just a small step in Li Kit's plan to transform the whole world.

Whether it's Iron Man's deal with Doom that he is now secretly working on, or the Ancient One helping Li Jie go to Asgard to convince Odin. And so on and so forth.

All of them were carried out under his push. As Li Jie once said: The life you want is never given by others, but created by yourself.

Now is the best time to bring heroes closer to the people. Whether it's Captain Rogers' lawsuit with the U.S. government. Or the duty of the Clarion Daily to Peter Parker.

It's all a very, very good opportunity. This is exactly the flashpoint that Li Jie has been waiting for. A platform where heroes communicate with ordinary people on an equal footing, and let everyone understand that superheroes are not so easy to be a platform.

The Peter Parker incident was chosen by Lee Kit as the first tipping point. Now the little spider was in a depressed mood, because of George Stancy's words, and because of James's accusations against him in the newspaper.

As a friend, Li Jie has no hesitation in supporting Spider-Man at such a critical moment. And the ripple effect caused by this incident is the first time that Li Jie has carried out an impact transformation on the whole world.

And it all starts with a short video he released!

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