Wangfujing East Chang'an Square, Beijing New Century Cinema.

The Hollywood superhero movie "Superman Returns" will hold its mainland premiere press conference here.

It is also strange to say that South Korea and Japan next door were released simultaneously with North America as early as June 30, but the mainland, one of the largest box offices in Asia, was postponed for half a month.

This superhero movie, with an investment of nearly 300 million, has been in theaters in North America for 10 days, and received $55 million in three days on the first weekend, with a mediocre reputation, and it took seven full days to get $52 million in the next week.

After 10 days of release, the box office was 107 million, and judging from the box office trend, it is unlikely to exceed 200 million in the future.

If the overseas market is not very popular, it is impossible for the box office to return to its original cost, and it can only be slowly profitable through follow-up peripherals and videotapes.

Of course, the most serious thing is not the box office, for Warner, it will not be possible to start the project in the short term.

"The focus of the publicity is on the poor box office of "Superman Returns" in North America and the old routine!"

On the way to the theater, Tang An and Xu Yanyun discussed the negative marketing of "Superman Returns".

"How do you know that Superman Returns is still the same old-fashioned?" Xu Yanyun said strangely.

"Some time ago, Han Sanping invited theaters, reporters, and film critics to try it out, and I went with it!" Tang An said casually.

"The plot is still the same, the bald head Lu used kryptonite to abuse Superman, and then Superman resurrected to catch the bald head or beat him away. Just grasp this, don't explain too much, the fewer words the better!"

"Then emphasize that "Superman Returns" is completely similar to the comics and other versions of Superman's plot, and the audience has watched this series more or less before, and they also broadcast cartoons when they were children!"

"A movie that has been watched many times, except for die-hard fans, not many people will be willing to buy tickets!"

"Be careful with these negative marketing, don't let people see that we are behind it, otherwise Han Sanping's face will not look good!" Tang An advised.

"Okay, I see, I'll pay attention!"

Xu Yanyun wrote them down one by one.

"In the first two days, I grabbed the old-fashioned plot and few big scenes to promote, and when "Super Body" is released, I will highlight a gimmick of Mi Superman VS Chinese Superwoman!"

This can be regarded as a moral kidnapping, but at least Tang An didn't coax and coax the audience, Superman really didn't shoot well!

Walking into the cinema, there are still many fans and reporters, and there are even fans in Superman costumes coming in and out.

The fans accumulated over decades should not be underestimated.

None of the main creators of the movie came, which was completely unilateral.

However, for the films of China Film and the name of Hollywood blockbusters, there are a lot of stars in the circle.

I said hello to those I didn't know along the way, and when I walked into the interview area, a reporter immediately came up.

"Superman Returns" is a very good movie, except for the action scenes, there are relatively few action scenes, just lifting things one by one, first lifting planes, cars, boats, islands, and of course, women!"

After casually asking Tang An's opinion on "Superman Returns", the reporter turned the topic to "Super Body".

""Super Body" will be released on the 14th, is Director Tang going to fight with "Superman Returns"?"

"The release date was negotiated with the distributor, and we did detailed market research to set this time!" Tang An said with a smile.

"Judging from the several trailers announced, "Super Body" is more of an action movie, a gangster movie, and a police movie......"

"The heroine travels through time and space, after 5,000 years, and even returns to the Cretaceous period, 3.8 million years ago, when the ape-man walked upright for the first time, if this is not science fiction, then what is science fiction?"

.......

After briefly answering a few questions, Tang An walked into the screening room.

The premiere ceremony was not attended by the main creator of the film, which was much shabby.

I found two bodybuilding coaches to put on Superman's "red pants" costumes and show Superman's various signature moves around the scene.

Wang Jianyuan talked a lot on stage, basically how famous "Superman" is, why they want to introduce this movie, and what do they hope for.

After more than a dozen audience members were selected to interact on stage, the movie officially began to play.

Like the original plot, poison is released at the beginning.

Superman, who mysteriously disappeared because he returned to space to save his family, returns to Earth after 5 years and discovers that his original lover, the female journalist Louise, already has a boyfriend and children.

Superman is in a lot of pain, and he has to fight to defend the city and the big bald head.

Properly poisoned, it was green at the beginning, and there was no one else.

However, the director took a turn for the worse, and the little boy turned out to be Superman's son.

Because as soon as Superman left, the female reporter slept with the man, which was really non-stop.

Speaking of which, the actor who acted as a newspaper editor is also enough, he was cuckolded by Wolverine in "X-Men", and now he is cuckolded by Superman.

But the most speechless thing is that the bald brother was smashed to death by a little boy with a piano, he really deserves to be the son of Superman, and he must also have superpowers.

Uninteresting films, substandard popcorn movies. There are not many special effects for even the most basic big scenes of Hollywood blockbusters, and they just take care of the comic book party.

Tang An spent almost two hours chatting with the people next to him while watching a movie.

It doesn't matter if he recognizes him or not, he will know each other after chatting!

......

Although the reputation of "Superman Returns" is not good, because the World Cup has just ended, it is the first blockbuster in the summer file, coupled with the influence of the "Superman" series, it still got a box office of 7 million on the first day.

However, in the next two days, due to factors such as word of mouth, working days, and negative marketing on the part of Tang An. It took a total of 11 million box office in two days.

On the evening of Wednesday, July 13, "Super Body" also held its premiere in Beijing.

As a director with a box office of 8,000, Tang An is no longer satisfied with holding a premiere in an ordinary cinema.

The premiere of "Super Body" will be held at the Beijing Grand Theater, next door to the world-renowned 2008 Olympic planning area.

Looking around at the 1,000-seat pool-seat raised screening hall and luxurious stage facilities, Tang An thanked Han Sanping beside him.

"Han Dong, thank you for your help at this premiere, otherwise I wouldn't have been able to get the venue!"

"Director Tang is polite, this large screening hall is rarely used in ordinary times, and it is generally used for the reception of the Asian Games, the World Women's Conference, and the Southern Games!"

Han Sanping waved his hand and smiled.

If Tang An only made two films now, and his appeal is not as good as those well-known directors, it would not be impossible to premiere them in Gongti.

"Director Tang, the box office of "Superman Returns" continues to decline, today's attendance rate is lower than yesterday, and it is estimated that the box office will be 3 million at most, the first shot of this summer file is a failure, and the next thing is up to you This movie!"

Han Sanping sighed, the box office of "Superman Returns" was not as expected, and the future of "Mission Impossible 3" was unknown.

"Dragon Tiger Gate" is estimated to be unexpected, and "Crazy Stone" has a vague momentum of "Shark Beach" the year before last, but in the face of these blockbusters, it is still unknown how much box office it can get.

Throughout the summer file, it seems that what can be counted on is "Super Body".

"Han Dong, don't worry, my expectation for "Super Body" is more than 100 million, and I am embarrassed to deal with you and Wang Dong if I can't get this box office!"

"And bundling "Superman Returns" and "Superbody" for promotion may also increase the popularity of "Superman Returns" and play a role in boosting the box office!" Tang An said sincerely.

Superman is undoubtedly going to fight now, and he is just pulling him to set off "Super Body", which can be regarded as squeezing the last use value.

"I hope so!" Han Sanping smiled, but he didn't have much hope.

PS: Today is still the third watch, go to bed early, the head should be slow, and the fourth watch will continue tomorrow!