With the increasing degree of standardization of the domestic film market, major production companies have also paid more and more attention to market-related work.

In these tasks, choosing the right schedule for release according to the type of film is undoubtedly a very important part.

Far away in North America, on the other side of the Pacific Ocean, the film market and related industries have a very high degree of standardization, from the spring season that starts in the first week of March, to the summer season when every inch of land is expensive, and then to the Christmas war at the end of the year, there will be matching film works released in the corresponding time period.

But in the Celestial Empire in 2012, the only schedule recognized by everyone was the summer schedule that started in June. During this time period, few foreign blockbusters were launched, so this time was called the domestic film protection month.

As for holidays such as Valentine's Day, Qingming Festival, and May Day, most people in the circle will only instinctively feel that these holidays, everyone is on vacation, and there is an opportunity to choose watching movies as a means of leisure.

As for how to target the movie according to the time, it is only up to fate.

In all fairness, the schedule of "Master of Hypnosis" is not good.

There was the action series "Mission Impossible 4" starring Tom Cruise released on January 27, and then there was Disney's sci-fi masterpiece "Alien Battlefield" that cost 250 million yuan.

Fortunately, "Mission Impossible 4" has been released for 20 days, and although the box office has reached 550 million, for Hollywood movies that have not obtained the key to the postponement, its life cycle is only about half a month at most.

But even such an imported movie, which has been screened for more than half of the period, still has a certain value to be squeezed for major theaters.

On the first day of release, only about 11% of the films of "Master of Hypnosis" were scheduled, and as of the last film schedule that night, the box office on the first day was only 38 million.

Although for Fiber Optic Media, half of the cost can be recovered on the first day of launch, which can be regarded as a good start, but for Li Mo, who has experienced a single-day box office of 540 million domestic films, this data can only be said to be unsatisfactory.

After all, most of the movies in this time and space, if there are no accidents, will account for about 60% of the total box office in the first weekend.

According to this trend, the total box office of "Hypnosis Master" is less than 250 million at most.

The final box office of the movie was 270 million......

Could it be that the first movie after the crossing was not good?

…… What's more, early the next morning, posts and comments that were unfavorable to "Hypnosis Master" had already appeared on the Internet.

Before noon the next day, Zong Shuai called Li Mo to the headquarters of Optical Fiber Media to discuss how to face the unfavorable remarks that began to appear on the Internet.

...... "The first scene is really vulgar, okay, and I promised you that you would live well, it's just too lazy to go home." The scene of the aunt slowly parting the little girl's hand, God!

This is a scolding plot......

......" lines are also very problematic, the movie has few lines, and it is even more precise, and the screenwriter is to blame for writing like this. ”

This is the line that is spoken......

...... "When Xu Ruining was lecturing, those people in the audience were like fools, please, how could classes and lectures be like this, it was too slanderous of the IQ of the audience, the girl who asked the question had too miserable acting skills, and the lines were memorized like jumping words, and the whole was twisted at a super level. ”

This is a scolding of acting......

...... "There is obviously a problem with this director, (either the screenwriter or the coordinator, otherwise this matter is not clear) The actor's acting skills and lines are really not as good as a small-budget literary film. I don't even have the basics that make up the movie, and I don't want to know where the whole story is going......"

This is said to be the director's ......

Although for Luo Wenhui, the promotion of "Master of Hypnosis" is just one of the jobs, but now this job has the potential to bring him a considerable bonus, so he is already motivated enough to work hard for it.

"Director Li, Mr. Zong, the situation is already obvious now, someone is deliberately releasing remarks that are unfavorable to "Hypnosis Master". ”

"Is it already certain?"

Zong Shuai was still relatively calm at this time, after all, when he was in HY, he also experienced the publicity and distribution war of the movie, but at that time, HY was very popular, and it was normal to be hacked.

But "Master of Hypnosis" is only the first investment of Li Mo's studio, even if it is distributed by Fiber Optic Media, it is not right to think that HY will make a move on such a small scale of films, so he feels that this time it is a bit inexplicable.

"Yes," Luo Wenhui operated a few times on the computer, pointed to a statistics page that popped up on the screen, and continued to explain, "These users all registered after twelve o'clock this morning or yesterday noon. The remarks they posted, without exception, were all attacks on "Hypnosis Master". ”

"Can you determine where the registered IP addresses of these users are?"

"This is not enough, the technical department is faced with such a large number of user information, there is no way to find them one by one. Luo Wenhui explained that he was not from a technical background after all, and these things were really a bit beyond his ability.

"We don't have time to pay attention to these guys right now, and the priority is to turn the situation back. Even if we can't reduce the number of malicious smears, we must take control of the direction of the discussion. ”

"That's no problem, I heard that someone is hired to fight with people online, I'll find someone to contact later. Luo Wenhui opened his mouth and responded to the matter.

After all, Li Mo once suggested increasing the attention to online media, but they didn't take it seriously.

Now that something is wrong, I naturally have to try to find a way to get my face back.

"Okay, Brother Hui. This time, you pay attention to the video score of Hudou.com, and try to organize people to brush up on it with 4 or 5 points. ”

"Also, you can fight with sunspots on the Internet, but in the end, you must form a ...... that guides the argument like this. ”

Luo Wenhui stared at Li Mo for a while with eyes that didn't know whether he was speechless or admiring, and finally turned into a sigh: "Director Li is really ...... The geese have plucked their feathers. ”

………………

After the meeting ended, Luo Wenhui was busy looking for someone to contact those 'water armies', while Li Mo and Zong Shuai said goodbye and left. The two of them talked as they walked......

"Brother Zong, let the people of Fiber Optic Media find our water army. Don't come forward, just give them their contact information, saying that they have cooperated before, have an outstanding reputation, and Tong Suo is not bullied......"

"Xiaomo, do you still want to make money from Fiber Optic Media?"

Zong Shuai glanced at Li Mo strangely, and found that he still didn't know enough about Li Mo's so-called 'lower limit'.

"Brother Zong, you are a guest when you come to the door, and you can't make money or not. We are now in a cooperative relationship with Fiber Optic Media, isn't it normal for them to help us share the office expenses?"

Li Mo looked like he had a clear conscience, no matter how small the mosquito was, it was meat, and the landlord's family had no surplus grain.

What's more, now Optical Fiber Media is the landlord, and Li Mo Studio is a poor middle peasant compared to it.

“…… Do you really have the face to say that you can do such a cheeky thing?"

"Less nonsense, do you give them contact information?"

"Give!"