The guest ordered a bowl of hot and sour noodles.

After serving the noodles to the table, Xiao Su grinned at Sun Yachi, then tilted his head slightly, and walked to Fang Yi's side in a demonstrative manner, "Store manager, how am I doing?"

"It's ok. Fang Yi was thinking about something with his eyebrows, and he didn't even hear what Xiao Su said and responded casually, then suddenly came to his senses and looked at Xiao Su with a confused expression, "What did you just say, I didn't hear clearly." ”

Sun Yachi, who was watching from the sidelines: "......"

Xiao Su felt that he was about to be blown up, what kind of person was this in front of him, this was completely treating himself as air?

"I'm sorry. People talked to him, but he didn't listen, Fang Yi also felt that he had done a little too much, so he couldn't help but smile dryly, and said embarrassedly: "I was thinking about something just now, so I didn't hear clearly." ”

"I'm the one who disturbed the store manager's thoughts, and I'm the one who should say I'm sorry. Xiao Su gritted his teeth, eager to eat Fang Yi, and said word by word: "I said, I entertained this customer just now, did you do it properly?"

The little girl is quite angry! Fang Yi nodded and commented objectively: "It's okay." When Xiao Su entertained this guest just now, Fang Yi saw it in his eyes throughout the whole process, polite and generous, and couldn't find any faults, but it was only limited to the level of not being able to find faults, the standard service for the sake of service, without any characteristics, and without any characteristics, if Fang Yi insisted on praising Xiao Su's performance from a professional point of view, then Fang Yi felt that it was a trampling and insult to the marketing theory he had learned.

Xiao Su: "......" and the word "special meow", and it is the same as the previous answer to the special meow, do you only say these two words, or is the special meow distracted again?

Sun Yachi on the side frowned, wanting to remind Fang Yi's attitude towards his colleagues, and was about to speak, but it happened that at this time, another guest came.

"I'll go. Fang Yi couldn't help but say and greeted him.

"Hello, classmate. Fang Yi walked up to the flat-headed young man with a smile and handed over the menu, "Look, what do you want to eat." ”

The flat-headed young man didn't pick up the menu in Fang Yi's hand, and said while playing with his mobile phone: "A hot dry noodle." ”

"Okay. Fang Yi wrote it down, and then asked, "Add an egg or a ham?"

"Huh?" the young man raised his head and looked at Fang Yi a little blankly, "Add an egg." ”

"Okay, wait a minute. Fang Yi left quickly with the menu, this product didn't have the consciousness of the waiter at all, so he naturally left the work of serving the bowl to Xiao Su.

Fang Yi's previous words seemed to be similar to Xiao Su's performance, and even in terms of attitude, they may not be as good as Xiao Su, but in fact, only Fang Yi himself knows the power.

In those seemingly decent words, there is actually a classic marketing case from another world - the anchor of the market.

This case comes from a porridge shop.

According to legend, there are two small shops that sell porridge, the stores are next to each other, and the number of customers and the quality of service are similar every day, but when it comes to settlement, it is always the sales of one porridge shop that is higher than the other. After serving the porridge to the guests, the waiter of the porridge shop always asked, "Do you add one egg or two?" and the waiter of another porridge shop always asks, "Do you add eggs?"

In the first question, the customer considers how many eggs to add, while in the second question, the customer considers whether to add eggs. Through different ways of asking questions, the first porridge shop unconsciously sold more eggs and increased sales.

The clerk with good efficiency actually applied the anchor effect in marketing."

Generally speaking, when people make decisions, their minds tend to be swayed by the first information they get, like an anchor sinking to the bottom of the sea, fixing your thinking somewhere. The psychological effect of using a restrictive word or regulation as a behavioral guide to achieve a behavioral effect is called the "anchoring effect". In another world, this classic case can be called the most accepted and widely used marketing means in all marketing methods, which can be called a business panacea.

To use the simplest analogy.

The anchoring effect can also be applied to the daily sales of pharmacies.

Customer: Is there an electronic blood pressure monitor?

Clerk: Yes, over here.

Customer: What kind of do you have?

Clerk: A, B, C.

Customer: I'll take a look.

At this time, the customer will pick up the blood pressure monitor, look at this, look at that, and have difficulty making a decision.

The average clerk will ask, "Do you want it?"

That's when the customer says, "I'll take a look."

In fact, when customers do not have a clear purchase signal, many people are always prone to habitually ask, "Do you want it?"

"Do you want it? Do you want it?" "Do you want to sell dog skin plasters?"

Such questions are placed in buying and selling, and invisibly reduce the probability of closing.

People who are born in real marketing, or who have more than three years of sales experience, will ask: "Do you want A, B, or C?" The success rate of the transaction is at least three times, which is the anchor.

Of course, there is no anchoring effect in this world.

After serving the hot dry noodles to the table, Xiao Su looked at Fang Yi with contempt, "This is the method you said can increase turnover?"

Fang Yi glanced at Xiao Su, didn't explain, and said ambiguously: "Won't you know if you try?"

Xiao Su: "Hehe!" She felt that she had seen through the hateful guy in front of her, this was a person who could only talk big, but in fact had no ability.

What Xiao Su thinks, Fang Yi is too lazy to care, as long as he doesn't deliberately cause trouble for himself.

In the following afternoon, as long as a customer came to the door, Fang Yi would take the initiative to greet him, and it was always the same set of rhetoric.

In the corner, Sun Yachi, who was still a little curious, gave up completely, shook his head, this kid still has a good heart, and his starting point is good, but unfortunately, he is too stunned, he can't be a man, he can't do things, and he is quite arrogant.

Sun Yachi sighed slightly, then didn't think about it anymore, opened the account book and really looked at it seriously this time, and didn't pay attention to Fang Yi's actions.

The store maintained such a delicate atmosphere that lasted until the evening.

Finally, when I don't know how many customers there are, a loud voice comes from the kitchen, "There are no eggs, can you heat the dog?"

"Huh?" "There are no eggs?" Sun Yachi instantly raised his head and looked at Xiao Su, his eyes were quite stern, "You didn't stock up?"

"I just restocked it in the morning. Being stared at by Sun Yachi, Xiao Su panicked, and hurriedly cleared his head: "The goods that were just replenished in the morning have entered five boards, which is enough for one hundred and fifty eggs, which is enough for three days in the store." ”