August 2014, the last day of summer vacation.

It has been lively, deserted, laughing, and crying.

The longest and hottest film festival of the year, the summer of 2014 came to an end in a smoke of gunpowder, which swept away a lot of money while leaving countless topics, controversies and events.

This year, due to the release of "Transformers 4" and Tang An's "Mystery Superstar", two movies destined to be big sellers in the summer file, the market has been greatly squeezed, resulting in many movies being raised one after another.

"You at the Table" and "Frozen: The Gate of Rebirth" would rather touch "The Amazing Spider-Man" than become the scope of onlookers watching the gods fight and become cannon fodder.

Although "Frozen: The Gate of Rebirth" hit the street at the box office and word of mouth, Little Spider did not get much benefit in the face of these two domestic films.

In mid-May, Zhang Yimou's "Return" also surrounded the little spider, and this time Lay's also signed an IMAX exclusivity agreement to occupy all IMAX screens.

This is also the reason why there is only one Hollywood blockbuster in May this year, which is the hottest period in North America.

IMAX exclusivity agreements are not uncommon, Huayi often uses this means, "1942" occupied all IMAX screens when it was released, and the same is true for "Journey to the West", at that time, "Hong Kong" did not have an IMAX version, which had no impact, but "The Hobbit" in the next few days did not have an IMAX version in the mainland.

"The Return" has a box office of less than 300 million, so Zhang Yimou's "return" this time is not too successful.

But it's also a literary film, and this data is a lot.

In the next year, Zhang Yimou will also have a Sino-US co-production "The Great Wall".

Then the summer regulars "Eavesdropping 3" were moved to the end of June, and the box office was still tepid.

June was basically dominated by Hollywood blockbusters, "Godzilla", "Maleficent", and "X-Men: Future Past" were all released in June.

After a few hors d'hors d'etizers, the summer season is the final showdown between "Transformers 4" and "Mystery Superstar".

In the end, unexpectedly, and reasonably, Tang An swept the summer file again, and he was still the king of the summer file five years ago.

The surprise and regret of "Embroidered Spring Knife", "Little Times", "The Future" The duel between Guo Jinming and Han Han, the dark horse "Beijing No. 81", which claims to want the audience to go to the movie with a quick-acting heart-saving pill and users under the age of 18 cannot buy tickets...... A variety of different movies make up the summer of 2014.

Of course, there is also a big drama in the entertainment industry, and "Prison Storm" has added several well-known actors.

Also, "Transformers 4" was sued, Chongqing Wulong Scenic Area paid a large amount of advertising money, but the filmmaker did not follow the contract and marked "Huaguo Wulong" on the side of the picture when the scene appeared, just like the scene turned to Xiangjiang and marked Huaguo Xiangjiang.

The DVD version in the back is marked, but the public version is still not.

In the end, Wulong Scenic Area did not accept it, and "Transformers 4" lost the lawsuit and lost 2 million.

In the hustle and bustle, the summer vacation is over, students are returning to campus with unfinished summer homework, and domestic movies are also returning to dullness.

However, the end is also the beginning, and the end of a popular schedule means that major companies have different harvests, and they will start new projects soon.

On August 26, China Film Co., Ltd. and Kuailu Group announced the official launch of the military war blockbuster "The Big Bombing", which was suspended four years ago, and the luxury creators ushered in the competition of the media.

Brusway History, Fan Binbin, Xie Tingfeng, Huang Yiyi, Chen Weiting, Ren Dahua, Chen Daoming, Feng Yuanzheng, Scope, Zhang Junmi, Song Chengxian......

There are first-line stars, old drama bones, new generations, and foreign actors.

The chief producer, Shi Jianxiang, was full of spirits and declared that he wanted to enter the international market, so that people all over the world could see the indomitable will of the Chinese military and civilians in that era.

However, there were not many big names in the film and television industry at the banquet in the evening, and they were somewhat overshadowed.

All the invitations were sent out, but the result was not to give face.

He also wants to cooperate with Tang An, with his own skills and Tang An's capital, it is not too easy to make billions casually.

But Tang An not only didn't come, but also didn't make a phone call to say sorry in person.

Shi Jianxiang is also a little unhappy, but he is also a capital tycoon who controls tens of billions of funds.

After drinking a few glasses, there were no outsiders, Shi Jianxiang turned on the mouth cannon mode, and the mouth cannon that did this didn't say anything.

"Now the film industry needs the help of capital, and Huayi, which has the highest market value, is only more than 50 billion, but after the operation of capital, it will at least rise by half!"

These words made the huge profits Yang Zhi and Huang Yiyi's eyes hot, this project is completely zero-risk and high-return, and it is a large amount of income casually, and Shi Jianxiang took over the publicity of "Ip Man 3" in the mainland and promised to hand over the publicity to them.

Fan Binbin's heart is not calm, 30 million salary, this time in ten days, he actually got 30 million salary.

Coupled with "The Legend of the Gods", Guo Jinming's new film "Jue Ji", the film version of "Yang Guifei" and other new films, the salary alone is nearly 60 million.

Sixty million, such a large number, how much tax do you have to pay, Fan Binbin feels heartache when he thinks about it.

......

After the summer vacation, major companies announced some projects one after another.

Huayi also announced in Beijing on the last day of August that the magical mythological blockbuster "Legend of the Gods", which was jointly invested with Huaguoxing and Sun Entertainment, was officially launched.

Li Lianjie, Liang Jiahui, Gu Tianle, Fan Binbin, Wang Xiaoming, Yang Ying, Wen Zhang, Xu Qing, is another luxury lineup.

Wu Ershan has long been rumored to be filming the "Fengshen" series, but it has been almost two years of preparation, and the audition has just begun, and it is still a private audition, and no one knows the result.

This time, Huayi took the lead in announcing a movie with the same theme, which also made the media quite interested.

"Hello Wang Dong, it is said that Hantang Media is also preparing for the "Fengshen" series, why do you want to shoot the same theme, are you following the trend?"

"Of course not. ”

Wang Zhongjun righteously denied, "In fact, many years ago, Mr. Xiang and I wanted to put the story of the gods on the big screen, so that the audience could have a close experience of the ancient myths and legends thousands of years ago......

"How much does "Legend of the Gods" invest, the cost of such a mythological blockbuster should not be low. ”

"Five hundred million. ”

Wang Zhongjun smiled and said a number, which attracted the amazement of the reporters present.

500 million, before the "Fengshen" series was announced, this was currently the movie with the highest single film investment in China.

However, when reporters who don't know the truth look at this lineup, the salary alone is not a small amount, plus the subject matter, it is not surprising that investors habitually brag.

"May I ask Wang Dong, is it true that Xu Qing plays the role of Taiyi real person, and is it appropriate to change Taiyi real person to a woman?"

A reporter paid attention to the cast and found something wrong.

Everyone knows that when I was a child, "Fengshen Bang" and the cartoon "The Legend of Nezha" were very popular.

Xu Qing, Yu Ji is naturally familiar, but if the two are equal, what is going on?

Wang Zhongjun also didn't understand this inexplicable setting, but the screenwriter Xiang Huaqiang found also specially added a scene where Taiyi real people confused Lei Zhenzi, maybe it was forcibly adding a scene to his son.

There is no way, Wang Zhongjun still said with confidence, "This time, several of our professional screenwriters have made certain adaptations of the original work, I hope the audience will like it, and they are also very confident in the special effects of the movie, director Xu Ji studied under director Xu Ke, and served as the special effects director of films such as "The Legend of Shushan......."

As a filmmaker, Wang Zhongjun couldn't be clearer about how to change marketing.

Big IP, big production, luxury lineup, big investment, plus Xu Ke's "apprentice" who is known for his technology, or the special effects director of "The Legend of Shu Mountain", a movie that has been blown to the sky in recent years, immediately aroused the audience's interest.

Finally, in the face of the reporter's comparison between "The Legend of the Gods" and "The Gods", Wang Zhongjun also said that "The Legend of the Gods" will use the best actors, the best story, and the best special effects to tell the audience the best "The Gods", and take the audience into that strange ancient era and appreciate a different style.

If you don't say your own, you're better than the Han and Tang Dynasties, and you don't say what is worse in the Han and Tang Dynasties, just say that you're the best.

In other words, the free media said, such a good opportunity, how could Wang Zhongjun not do bundle marketing, and it didn't cost a penny, just say a few more words to the media.

PS: After the last day of work, I invited my colleagues to have a meal and drank a little, there are only two shifts, and the update will keep up, everyone can rest assured.

Thank you for your tips and support, I've seen all your messages, and the book friends who gave me private chats on QQ, I've also read them, but I don't have time to reply now.

Thank!