The release of "Notes on Tomb Robbery" has made the competition in the summer file more intense, and has had a lot of impact on the movies currently being released, such as "Interstellar", "White House Down", and "Daming Gorilla".

Although the box office has not yet come out, the schedule of several movies has been reduced to varying degrees, and it is inevitable that the box office will be affected.

This past Wednesday, "Interstellar" won 54 million box office with 46% of the scheduled films, and the total box office came to 1.379 billion.

"White House Down" has a total box office of 55 million in three days after its release, which is a success for this ordinary action movie.

Today is the first day of the release of "Tomb Robbery Notes", and by reducing the share, 42% of the film schedule was obtained.

"Interstellar" has dropped sharply to 33% today.

"White House Down" was the most unlucky, falling to 16% just after its release.

The remaining 9% is divided by movies such as "Daming Gorilla", and the few films are pitiful.

By this time, all the movies were missing schedules, after all, there were too many movies.

Today, Tang An and the crew are still running roadshows in the capital early in the morning, and they also paid attention to "Tomb Robbery Notes" on the way.

The first-day pre-sale is close to 19 million, and the first-day box office is estimated to be 80 million.

Although "Tomb Robbery Notes" is a big IP, the previous two movie versions of "Ghost Blowing the Lantern" and the online drama "Tomb Robbery Notes" have already hyped up this theme, and this number can even be said to be a bit low.

After all, the leading actors are not famous actors, and Lu Chuan's previous "King's Feast" had a very bad reputation, and many viewers still have concerns.

However, the first weekend was inevitable, and now there are more and more audiences willing to go into the cinema, even if some viewers have this concern, there will still be a huge crowd of moviegoers who want to see it.

Moreover, the publicity efforts of Huayi, Wanda, and Ah Li are not small at all, and it is now noon, and there is basically not much negative news on the Internet.

To be precise, there are too many positive reviews that drown out those negative news.

For example, if every ten reviews of a movie, or four or five out of every ten audience reviews are bad, it will make the audience suspicious.

But now the publicity ability of the three parties can dilute the ratio of this bad review to ten to one, and one or two bad reviews out of ten reviews cannot affect the audience's choice at all.

It's only been released now, and even if there are hundreds of bad reviews, the distributor can get thousands of touted reviews.

But after this week, more and more viewers have watched the movie, and after these hundreds of bad reviews become more than 100,000 bad reviews, it will not be very good for public relations.

Washing the floor should also be fast and accurate, and when the negative comments have not fully exploded, all public opinion should be directed to the positive.

As for whether you can successfully wash the floor, it depends on whether your public relations ability can withstand the overwhelming negative evaluation.

Judging from the feedback on the first day, the three publishers of "Tomb Robbery Notes" can withstand it, and clicking on an article casually is a compliment.

""Notes on Tomb Robbery" is definitely the most culturally valuable commercial blockbuster in recent years!"

"Notes on Tomb Robbery": The third uncle joined hands with Feng Shaofeng and Jing Boran to create the visual effects of "Tomb Robbery Dream" is really shocking, first, the Himalayas towered into the sky at the beginning, the world changed instantly, and the 3D effect was extremely realistic;

The final battle, the passage of Wu Xie, Zhang Qiling, A Ning and others fighting against the snake mother together, all make people feel like they are in it and immersed in the scene. In the past two years, when I watched "Looking for the Dragon" and "Longling Grotto" one after another, I sighed that our country's film technology has made great progress, and this "Tomb Robbery Notes" is a clever use of sound, electricity, light and shadow, which has raised the wonderful oriental wonders to a new level. ”

"With breathtaking visual effects, bizarre plot design, and a perfect mix of actors to fit the characters, "Notes on Tomb Robbery" is an adventure blockbuster that is better than "Longling Grotto"!"

""Tomb Robbery Notes", what a blockbuster should look like!"

......

Backstage lounge of Beijing TV Station.

Tang An looked at this article and was amazed, "Ah Li and Hua Yi have made a lot of money, according to this level of public relations, the publicity cost is much higher than that of "Interstellar". ”

"Director Tang, what do you mean?" asked Liu Ye tentatively next to him.

Yesterday's premiere ceremony was only Tang An alone, and the rest of the crew was busy promoting, so he was not available at all.

Originally, looking at this super high box office, there was praise on the Internet, and I thought it was another excellent commercial blockbuster.

But Tang An's tone made it clear that the praise of "Notes on Tomb Robbery" was fake, and this film did not blow so well.

Tang An saw that they were all looking at him, so he smiled and said, "You can just look at these touted news in reverse, what Zhang Qiling's action scenes are comparable to action blockbusters, Wu Xie perfectly shows his innocent and courageous personality, just understand it on the contrary." ”

It seems difficult to tout a bad movie, after all, it is like digging out something valuable from the garbage, which is not easy.

But the easiest way is to write it in reverse, such as Wumao special effects, you can write the pinnacle of the Chinese film industry, epoch-making special effects.

When an actor performs a pretentious performance and a play, you write that the actor fits the role perfectly, and every action and line allows the audience to fully immerse themselves in the role.

Everyone was speechless for a while, and looked at it on the contrary, doesn't that mean that the movie is useless.

Although it is impossible for the three major companies to invest 200 million yuan in a blockbuster film that is so bad, it must be worse when I hear Tang An say this.

......

The day passed quickly, and in the early hours of Friday morning, the box office came out on time.

The newly released "Notes on Tomb Robbery" won a super high box office of 81 million yuan on the first day, and won the first single-day box office championship.

The box office of "Interstellar" fell by 10 million in a single day, only 44 million, with a total box office of 1.423 billion, becoming the second film in film history to break 1.4 billion at the box office.

"White House Down" got 12 million in a single day, which was the most affected, with a total box office of 67 million.

ended the thirteen-day box office champion of "Interstellar". The box office of up to 80 million, coupled with the overwhelming publicity offensive, made "Notes on Tomb Robbery" the most popular movie in the summer file.

On Friday, "Notes on Tomb Robbery" once again won 86 million at the box office, with a total box office of 167 million in two days of release! .

On the same day, "Fast and Furious 6" also officially landed in the domestic film market, ranking third in the box office list of the day with a box office of 49 million yuan, which set a series record.

The second place is, of course, "Interstellar", although because of the release of new films, the film schedule has dropped to 25%, but thanks to the approaching weekend and super high word of mouth, the box office has risen, winning 53 million, and the total box office is as high as 1.476 billion!

25% of the scheduled films won 53 million box office, which is almost no worse than the first week of release, which is a complete violation of the box office law of commercial films.

The 49 million box office on the first day of "Fast and Furious 6" was something that no one expected, and the last part of this series was only a little over 200 million.

Similarly, "Vegetarian Chicken 6" has only 26% of the film schedule, but "Tomb Robbery Notes" still has 41% of the film schedule.

In terms of film scheduling and box office comparison, the attendance rate of the three movies seems to be about the same, but "Interstellar" does not have a 3D version, and the latter two do.

And "Interstellar" is 155 minutes, "Vegetarian Chicken 6" is 130 minutes, and "Tomb Robbery Notes" is 95 minutes.

The following Saturday off, after two days of screenings, "Notes on Tomb Robbery" has already begun to appear after a large number of negative reviews.

However, Ah Li and Hua Yi are still struggling to support it, and they can barely suppress it.

But a lot of negative news still had an impact on the box office, and the box office of "Tomb Robbery Notes" only rose by 2 million on Saturday and rest days, and only 88 million in a single day, with a total box office of 255 million!

On this day, "Interstellar", which has been in theaters for 17 days, received 62 million in a single day, and the total box office successfully exceeded the 1.5 billion mark, topping the box office record in mainland film history with a box office of 1.538 billion, and it is also the first film in the domestic market to exceed 1.5 billion at the box office.

1.5 billion, although there are nearly ten movies with a box office of more than 1 billion even if you count Hollywood movies today, one billion is still a height that is difficult for an ordinary director to reach.

Not to mention the 1.5 billion, the shock level is no worse than the previous "Interstellar" breaking various records.

The record was broken, and the media blew it again, and I don't know how many tricks I changed throughout the summer vacation, and it was difficult for these media.

"Interstellar", which broke 1.5 billion, "Tomb Robbery Notes", which was popular at the box office, and "Vegetarian Chicken 6", which was also a big hit, once again pushed the summer file to another peak.

Coupled with the 60 million on Saturday of "Vegetarian Chicken 6" and several other movies, the single-day market is even as high as 220 million, setting a new single-day box office record created by two billion-level blockbusters in the Spring Festival file.

......

Huayi Brothers Group, Wang Zhongjun also breathed a sigh of relief.

255 million in three days, much lower than "Interstellar", but this data is very sure to break one billion.

However, now is not the time to be relieved, at the meeting just now, the Propaganda Department and the Public Relations Department reported on the propaganda situation, and negative comments and news have accounted for 30%, and they cannot be suppressed.

Wang Zhonglei was a little worried, "Big brother, Saturday is only two million more than Friday, and the bad reviews of the movie will inevitably have a negative impact, we have now used all our resources, and in a week at most, we can't suppress it." ”

Wang Zhongjun shook his head, "It's enough to keep it for a week, movies like "The Breakup Master" also have a bad reputation, and the follow-up trend is still in a normal state." Even if the trend of "Tomb Robbery Notes" is average, there is not much difficulty in breaking one billion. ”

Then he was a little worried, "It's just a temporary box office explosion of "Vegetarian Chicken 6", but I didn't expect it." ”

At first, these two Hollywood blockbusters were not taken seriously by them at all, and they were only worried about "Interstellar".

Even if the reputation of "Notes on Tomb Robbery" is not very good, the audience has no other movies to watch.

But the outbreak of "Vegetarian Chicken 6" will inevitably share the box office.

Wang Zhonglei sighed and blamed himself a little, "It's because I've lost my eyes, the box office of "Fast and Furious" is estimated to reach 400 million. ”

Wang Zhongjun waved his hand, "It's not your problem. ”

The evaluation of a movie is analyzed by dozens of professionals, and the results are obtained after various analyses by actuaries and financial personnel, and Wang Zhonglei does not look at it casually.

"Change the group of people and re-evaluate "Pacific Rim", this time there can be no surprises. Wang Zhongjun advised.

Now there are three blockbusters competing, and if there is another dark horse, the scene will be completely unfavorable, and you can only lose all three.

In addition to the fact that "Interstellar", which has been released for more than half a month, is less affected, all three of them will lose!