The time has entered August, and the summer war is getting more and more prosperous.

"Wolf Warrior" still maintains a very good box office trend, with a rise in the box office on Tuesday, getting 36 million in a single day, and a total box office of 237 million in 6 days of release.

"Pacific Rim", "Vegetarian Chicken 6", and "Interstellar" are still the same, and the release time is not short, and the trend has basically stabilized.

And because of the high score of the theater chain of "Tomb Robbery Notes", although the single-day box office is only about 7 million, it still occupies a lot of films.

The stock prices of Huayi and Ah Li were inevitably affected, but fortunately, now film and television stocks have been rising sharply, and the two of them just don't rise.

In order to cope with this situation, the sequel to "Shocking Demon Thieves", which has been delayed for a long time, has finally been finalized.

Huayi accumulates a positive news released to the outside world, and it is news of sufficient weight, injecting a shot in the arm for shareholders, and then rushing up with the help of the overall market.

Wang Zhongjun was also decisive, and the three parties negotiated on Tuesday night, and announced it early Wednesday morning.

Early in the morning, the news was announced simultaneously on the official Weibo of the three companies.

Huayi's action was the fastest, and he sent out a Weibo at seven o'clock in the morning.

"The sequel to the crime magic blockbuster "Amazing Demon Thieves" directed by the famous director Tang An will officially launch the sequel, and after a lapse of five years, the unforgettable magic show will once again appear on the big screen......"

At first glance, it is a manuscript that came out in a hurry, which is not sensational at all and cannot mobilize the emotions of the audience.

However, this is Tang An's movie, "Shocking Demon Thieves", which defeated "Red Cliff" and won the second place at the annual box office, this alone is enough to attract the attention of the vast majority of audiences.

Nowadays, there are more and more people who play Weibo, and they don't have to write a large paragraph of text like a blog, just like writing an essay.

If you have anything to share with you, you can post any photo on Weibo, just a few words, and it is not limited to the circle of friends, all netizens have the opportunity to see it.

You can post anything up, such as taking a photo at dinner, waiting for a bus to take a photo and post it on Weibo, encountering a luxury car with a special license plate on the road, and even taking a photo and posting it on Weibo when you get up in the morning when the toothpaste squeezes out a special shape.

There are even more bizarre things, such as preparing to report the time every hour, never posting other Weibo throughout the year, and reporting once every hour, there are hundreds of thousands of fans.

Many people have to get up early in the morning to catch the bus and subway, and the first thing they do when they wake up is to yawn and walk into the bathroom and turn on their mobile phones casually.

Just like in the past, the first thing I did when I went online was to hang QQ, click on Weibo to see if there was anything new.

As soon as Huayi's Weibo was released, it was immediately seen by many netizens.

The first reaction was fake, scratch your head and take another look.

"Damn, Tang An is going to film "Shocking Demon Thieves 2"?

"Is it true, why didn't there be any news before?"

"The devil knows, in the past, Tang An only announced the next movie after the release of one movie, and this "Interstellar" is still being released. ”

"It's fake, didn't Tang An himself say that he wouldn't make a sequel. ”

"I can't say, this is Huayi's official Weibo, and I shouldn't release fake news. ”

"I thought I was dazzled when I first woke up, but I didn't move at all before!"

"The cliff is fake, otherwise I will have a five-speed electric fan on the live broadcast day, how could Tang An fry his own cold rice!"

"It doesn't matter if he's true or not, it's not bad if the second part is filmed, "Shocking Demon Thieves" looked really burning at the time, and the scene of flying banknotes in the sky was too exciting. ”

"Forget it, the most important thing when I first watched it was a sense of expectation, how the plot developed, and what kind of magic there were. Even if the second part is filmed, the routine should be similar to the first part, and I don't think it will be as shocking as changing money and jumping from a building a few hundred meters high in the last game to disappear. ”

......

Huayi just announced a news, and in less than half an hour, there were already thousands of comments and tens of thousands of retweets under Weibo.

Although even some second-tier stars with TV series on the air are not as good, these are all real comments and retweets, without water, which is enough to see how terrifying it is.

Hua Yi deliberately did not say that Tang An would not direct in person, and the controversy was big, and a considerable number of netizens thought that this was just to attract attention.

However, immediately after Berner forwarded the news, he will co-produce a sequel with Huayi and Hantang Media.

Not long after, Hantang Pictures, a subsidiary of Hantang Media, also forwarded the news.

Netizens basically believed it, but many fans were not satisfied, compared to "Shocking Thieves 2", which can be predicted to be almost routine, they would like to see Tang An make another movie, which is as exciting as "Interstellar".

In two hours, the news of the sequel to "Shocking Demon Thieves" became a hot search topic on Weibo.

All kinds of cows, ghosts, snakes, and gods came out.

Film critic, editor-in-chief of entertainment magazines, marketing account.

"The sequel to "Shocking Demon Thieves" is filmed, why does Tang An fry cold rice?"

"Shocked! The famous director Tang An has exhausted his talents, and "Interstellar" may become the last classic!"

"A generation of commercial film masters is no longer magical, and the sequel to "Shocking Demon Thieves" will be the beginning of the fall?"

.......

The titles are more thrilling than the other, just shoot a sequel and fry cold rice, and Jiang Lang will be exhausted at every turn.

Anyway, the more attractive the headline, the better, every time there is big news, it is always a good opportunity for these marketing accounts and self-media to attract attention.

Thanks to a few shocking news, fans are slowly rising, and the advertising fee is naturally a lot.

But before half an hour, Tang An's personal Weibo was updated again.

""Amazing Demon Thieves 2" is about to start filming, every work is my hard work, I hope to find a suitable director and screenwriter this time, don't waste my hard work, and live up to everyone's expectations. ”

In just a few dozen words, it is obvious that the director and screenwriter will be changed.

Fans are relieved, every time Tang An's new film can satisfy their appetite, and in the end, it did not disappoint fans.

If the new film is really this "Shocking Demon Thieves 2", although I still have to go to the cinema to watch it, it is undoubtedly very disappointing.

Of course, there are also some loyal fans of "Shocking Demon Thieves", hoping that Tang An will continue to shoot the second part.

There are people who don't like any movie, and some people like it very much, and no matter how bad a movie is, there are loyal fans.

Things are clear, the sequel still has to be made, but by another director.

But no matter how many marketing accounts there are, I don't see it, so I keep spraying.

Pretending to be deaf and dumb and ignoring the truth is a skill that every self-media must know, and even sometimes it involves personal dignity and life, and they will not care about the truth or falsehood, and only care about interests.

......

On the way to the company, Tang An looked at the messy Weibo and shook his head, not caring anymore.

No matter how blind those marketing accounts are, you can't help them, it's very simple to block a few accounts, give Cao Guowei a call.

But if a large number of titles are banned, the salary wave is not willing,'

These self-media are useful to Weibo, more and more self-media rely on advertising to make a lot of money, the better it is for Weibo, there will be more and more people to do self-media, more and more businesses to advertise, and the traffic of the entire Weibo will be older and more.

When I returned to the company, I sat down for a while, and then called the director of distribution and the director of publicity and marketing.

"Mr. Cheng, Mr. Zhu, how is the evidence collected by Dadi Cinema to steal and conceal the box office?"

asked directly about the matter, now that the summer file has entered the late stage, it is time to defeat the Dadi Cinema Line.

Dadi Cinema Line is not only the most direct and biggest opponent of Hantang Media in the cinema market, but also an indispensable part of the distribution of the four seas, after all, Wanda is mainly engaged in high-end cinemas, most of which are also branched in first- and second-tier cities, and need cinemas like Dadi to complement each other in various small cities and counties.

Cheng Hai, director of distribution, reported, "Chairman, the ground distribution team has gone through almost all the cinemas of the Dadi cinema chain in the country, and 35% of the franchised cinemas have basically not evaded the box office except for a few large cities and provincial capitals, and almost all of the franchised cinemas in second- and third-tier cities and small counties exist, and they are very serious." ”

Cheng Hai said and handed over a laptop and plugged it in.

Click on the folder, all of them are categorized by region, there are pictures and videos.

After a rough look, almost all the methods of stealing the box office are there, the cinemas in small places are a little clumsy, and the second-tier cities are more secretive.

Handwritten tickets, one-dollar tickets, combination tickets... It's all there.

There is also some evidence in the video about the dual system.

Tang An closed the notebook and turned his head to look at Zhu Mo, "How are the public relations preparations?" ”

Zhu Mo also handed over a document, which was a marketing plan, while explaining, "Chairman, according to the previous plan, the main goal is "Wolf Warrior", at present, this movie has the greatest impact, and the audience's patriotic feelings have been completely mobilized, if a lot of information about the box office of "Wolf Warrior" is stolen at this time, and there is enough evidence, it is easy to arouse ......public opinion."

In order to have a large enough impact, it is necessary to arouse public opinion.

The most direct and effective way to drive public opinion is to mobilize the emotions of netizens, and the outbreak of national sentiment is more terrible than anything else.

Tang An nodded, "Pay attention to a degree, public opinion is being monitored all the time, don't make too much trouble." Not only "Wolf Warrior", but also other movies and theaters, and don't be too eye-catching, it can't defeat the Dadi Cinema Line, but it will push us to the opposite side of all theaters......"

Tang An told some things, in fact, no matter how big the trouble was and no matter how much evidence there was, it would not help.

Can the state not know about this?

No, the Chinese government is the most powerful government in the world, and its control over the country is far greater than that of any other country.

But the country now needs, or rather, the domestic film market needs these moths.

A movie theater invests millions of dollars, and a small place also costs millions, and others don't have high incomes, so why spend millions to build a movie theater, and it will take several years to pay back.

It is precisely by relying on the billions of box office that were stolen this year that the movie theaters in the second and third tier cities and counties across the country have been fed.

After all, unlike big cities, there are enough potential viewers to worry about no business.

As soon as others see that opening a movie theater is so profitable, and stealing a little box office will return to their capital in a year, more people will inevitably open a movie theater.

There are more and more cinemas, more and more audiences, and the market will get bigger and bigger, which is a process that every industry will go through.

The state will not put too heavy a hand, Tang An only hopes to have an inventory of the Dadi Cinema Line, and that is enough.

.......

At four o'clock in the afternoon, Tang An rushed to the Four Seasons Hotel, where a press conference was going to be held