I want to ask Fang Yi what was the most successful and influential advertising and marketing case in the world.

Maybe someone will answer without thinking, it is Wufu, it is a double eleven special, there is no accurate answer, and there are different opinions.

But if you want to ask which advertising and marketing case is the most widely disseminated, there is no doubt that it is the catchy advertising slogan, "This year's festival will not receive gifts, no gifts, no gifts, no gifts, gifts will also receive brain platinum! brain! white! gold!" This advertising slogan, even the nightmare of a generation, has been listened to since the day there was television, and after listening to it for more than ten years, my ears are about to hear the cocoon.

Advertising department.

Fang Yi began to make commercials.

Not to mention discussing and collaborating with others, listening to people's suggestions, he didn't even let people participate, he took care of everything by himself, hid in the advertising production room alone, turned on the computer's drawing tools, and began to make models.

No way.

This advertising slogan will not be recognized as a good advertisement except after being tested by the market.

Fang Yi didn't have time to talk to people, he wanted to make the advertisement first, and then throw it to the TV station to cook raw rice.

This advertisement left Fang Yi with too deep a memory.

didn't need to use a memory search engine, an old lady and an old man naturally appeared in Fang Yi's head, and the two of them danced, sang, babbling and being cute.

An afternoon passed.

Fang Yi went out of the advertising department to pick up a boxed lunch, but he didn't eat it, so he went into the advertising production room with the boxed lunch.

Advertising production, especially cartoon playing, is not a simple job, and it is not something that can be done in a while.

It was ten o'clock in the evening.

Someone knocked on the door, "Mr. Fang, you've been busy all day, can you take a break?"

Fang Yi stared at the screen without raising his head, "You guys get off work first! ”

The man opened his mouth and wanted to say something more, but looking at Fang Yi's concentrated appearance, he didn't dare to disturb, and quietly closed the door and went out.

One night passed.

Colleagues from the company are coming to work.

Someone looked at the lights in the advertising studio and wondered: "Mr. Fang, shouldn't he have slept all night?"

"He's been busy all day yesterday, and if he stays up all night, even the iron man can't stay up!

As a result, the door opened from the inside one step ahead of him, and Fang Yi came out of the advertising production room in a vain manner.

"Mr. Fang. A group of colleagues hurriedly greeted each other.

"Huh?" Fang Yi pouted at them, "Didn't you tell you to get off work, why haven't you gone home yet?"

The person who pushed the door first couldn't cry or laugh, "Mr. Fang, it's morning, we're here to work." ”

"Oh?" Fang Yi headed, "No wonder you trapped me." ”

The man hurriedly said, "Mr. Fang, why don't you take a rest first!"

Colleagues also chimed in, "Yes, Mr. Fang, the advertising thing is not in a hurry, you go eat something first, and then get it after you get some sleep!"

"I'm about to eat!" Fang Yi walked outside the company, "The advertisement has been done, alas, no, it's trapped me, I'll go back to sleep first, you guys are busy, leave me alone." ”

The people in the advertising department almost stared at each other.

"What? What did he say? The advertisement has already been done?" "If they want to be a professional team, it will take at least half a month to get an advertisement!"

He was alone, and he got it done in one night?

Is this still human?

"He's too dedicated. After a moment of silence, he said in awe.

......

Time passed quietly.

Allure Yipin is also operating efficiently these days.

The health care products business is registered separately.

The health supplement company registered a new trademark - brain platinum.

Contact multiple TV stations to purchase ad slots.

Contact the major popular TV drama column groups to purchase advertising time slots.

this day.

The advertising slogan of Brain Platinum has finally been born.

At ten o'clock in the morning, on the CCTV channel, Fang Yi was watching, and Mr. Li was also watching.

Before, Li always didn't know the specific content of the advertisement, and every time he asked, Fang Yi either said that it was confidential or surprised, and he kept prevaricating Mr. Li.

Ten o'clock sharp.

The style of the popular martial arts drama has changed and entered the advertising time.

An old man and an old lady jumped on the screen and babbled and sang, "No gifts will be accepted during the holidays this year, no gifts will be accepted, no gifts will be accepted, no gifts will be accepted!

Mr. Li's beard jumped, and he slowly put down the teacup in his hand.

Fang Yi blinked, "It's okay, right?" Mr. Li. ”

Mr. Li turned around, "This is the advertisement you got with me?"

Fang Yi: "Well, although the time is relatively rushed, I am still satisfied on the whole. ”

Mr. Li's eyelids jumped, and he resisted the urge to beat people, "Two hundred million, you can get me this? Are you still satisfied?" He felt that he was cheated by Fang Yi.

"The advertising production was basically completed by me alone, and it didn't cost much money, and the 200 million yuan was mainly spent on the advertising space of various TV stations and columns, and in various time periods. Fang Yi said: "We bought more than 20 advertisements for CCTV alone, as well as local satellite TV and local stations, I guarantee that in the next period of time, as long as you watch TV, no matter which station he watches, you will definitely be able to see our advertisements, to ensure that the sales of our products can soar." ”

Mr. Li: "......"

Soar your uncle's.

Isn't that?

This rubbing is more than advertising, and my company's face has been lost to you.

You also promise that the audience will see our ads no matter which station they watch, are you trying to kill me?

Mr. Li stared at Fang Yi: "Fang Yi, I didn't offend you, right?" Mr. Li didn't even call Mr. Fang.

Fang Yi: "Mr. Li, you have always treated me with courtesy. ”

Mr. Li said angrily: "Then why are you cheating me? This advertisement is a brain-dead, saying that the brain-dead is praising it, this advertisement has no shining point, this can also be called an advertisement? It is an advertisement made by you, a figure who has reached the top of the altar in the field of advertising and marketing? Are you a fool or do you think I really don't know anything about advertising and marketing? My company's health care products are not as tepid as before! Your planning is a joke, not only advertising is a joke, even my alluring product and you Fang Yi have to become a laughing stock. ”

When Fang Yi heard this, his face sank, "Mr. Li, you can question my advertising and marketing ability, after all, everyone looks at things from different angles, from my point of view, this is the most suitable marketing advertisement for brain platinum at present, but if you say that I cheat you, then you are questioning my character, I Fang Yi has always had clear grievances, I have never wanted to pit you, if you have to question my character, then I can only give up this position, I will leave now." With that, Fang Yi got up directly and walked outside the company. Read the latest chapters of "Global Director's Claw Book House" for free for the first time.