As Zhou Jingming said, as time goes by, everyone's enthusiasm for buying cars is gradually cooling, Qingcheng 4S store, 40 cars were sold on the first day, and in the next two days, 45 and 36 cars were sold respectively, from the fourth day, the number of people buying cars in the 4S store gradually began to decrease.

Not only that, the number of people participating in the license auction has also begun to decrease, and the transaction price of the auction is getting lower and lower, although there has never been a shortage of rich people in Shencheng, but the rich people are a minority after all, and more people are still like Ren Changjiang, who can get together the money to buy a car, but there is not much money used in the license plate auction.

The rich people have already obtained what they want on the first day of the auction, and the bidding in the next few days will naturally be the home of ordinary people.

However, on the third day of the auction, there was a small episode, because there was a license number, which once again caused a lot of competition, this license is "Shanghai 8", because the last three numbers "518" are homophonic "I want to send", such a number is undoubtedly very attractive for business people, and many invisible rich people are waiting for such a license until now.

After a fierce competition, the license was finally auctioned off at a price of 88,000, which can also be said to be the most talked about thing in this auction.

Time soon came to May 5th, that is, the last day of the first batch of license plate auctions, compared with the previous four days, this day whether it is the number of people participating in the auction, or the final transaction price of the auction, today's auction is definitely the "most bleak" one, the highest license plate transaction price is "Shanghai 8" and "Shanghai 8" two license plates with auspicious numbers, both license plates are auctioned for more than 50,000 yuan.

The rest of the licenses, the transaction price is all below 1,000 yuan, such as the "Shanghai 4", the price is directly 100 yuan was auctioned away, no one is willing to grab this license at all.

The first batch, which lasted five days of license bidding, suddenly let the Shencheng City Government taste the sweetness, not to mention, just the license plate auction to obtain the commission, not to mention the millions, not to mention such a measure, for stimulating the development of the automobile industry to bring about the potential economic benefits, is not measured by numbers, the government released a signal to encourage consumption, to stimulate demand, stimulate domestic demand, but also has the significance of practical industrial policy.

And Shencheng is such a big city, the population base is there, this time the auction of 1,000 licenses, obviously can not meet the needs of all consumers, so the day after the end of the auction, the relevant departments announced the time and place of the second batch of license bidding, the number of licenses issued for auction has also increased to 2,000!

Car factory, assembly workshop.

After being busy for a while, Zhou Jingming can finally rest for a while, because he hasn't been to the workshop for a long time, so he followed Zhao Ke to the workshop today.

"The government's response was quite fast, and even the time for the second batch of license bids was announced, just on the first of next month, I really don't want to wait for a moment. Zhao Ke said as he walked.

"If I were the ruler, I would do the same. Zhou Jingming smiled, "But simply relying on the auction of the license plate is not a long-term solution, I think the competent department will soon realize this." ”

Zhao Ke nodded in agreement, "That's right, although the shackles on automobile consumption have been loosened in this form, the mountain on the head still exists, and the demand of consumers is still in a suppressed state, but now that such a consumption gap has just been released, and the government has not fully realized it." ”

Zhou Jingming said silently, although it has been almost five years since the reform and opening up, the influence of the previous planned economy still exists, and such behaviors that do not respect the objective laws of the market will gradually decrease in the future.

"By the way, Xiao Zhou, I heard that the factory used to produce Santana is progressing very quickly, and the first phase of construction has been completed, right?" Zhao Ke suddenly asked.

"That's right, I estimate that by the end of next year, it will be fully completed, and the year after that, it will be officially put into use. As he spoke, Zhou Jingming sighed, "Our Shencheng brand car, there are only two years left to seize and stabilize the market, and when Santana is listed, whether it is from the brand effect or the country's support attitude, the first choice of consumers must be to buy Santana." ”

"Who's to say it's not, I guess that by that time, the government should not use auction to issue licenses, and then it should be a full liberalization of the control of private car consumption. Zhao Ke also said with great emotion.

"Almost. Zhou Jingming nodded. In fact, according to the actual historical process, it will not be until the nineties to really liberalize the control of private car consumption, but in view of Zhou Jingming's rebirth, the license plate auction has been advanced by three years, so the rest of the matter, Zhou Jingming is not easy to say, everything is possible.

"By the way, brother, although the first phase of the license auction has ended, but the production of the workshop still can not be relaxed, in addition to completing the indicators in the ministry, but also to prepare for private consumption, according to the current state, the number of licenses released this year, will definitely not be as the competent department said at the beginning, only 5000 yuan. ”

Zhou Jingming thought of this and hurriedly reminded Zhao Ke.

"I know in my heart that I will arrange the production of the final assembly workshop. Zhao Ke nodded.

Although the license plate auction has come to an end, the resulting social impact is still continuing, which is particularly obvious here in the Qingcheng 4S store, because the number of people who come to buy the car is still endless, although it is not as good as the sales volume in the first few days of opening, but during this period of time, the cars sold every day in the 4S store can still remain at about 10.

From the opening of May 1 to the present, only ten days have passed, Qingcheng 4S store has sold more than 300 cars, and the sales are further increasing, according to Zhou Jingming's expectations, considering the number of license plates, before the second auction, the sales of 4S stores will definitely exceed 500 vehicles!

Electrical and Mechanical Bureau, Lee Ming-che Office.

Early in the morning, Zhou Jingming was called by Li Mingzhe's phone.

"Xiao Zhou, your car factory this pilot work, done a very good job! The operation effect of the 4S shop has been recognized by the leaders of the ministry, and Minister Ma called me last night, saying that he wanted to praise you. Li Mingzhe looked at Zhou Jingming and said with a smile.

With this successful pilot, the next guidance for Santana sales will become experienced to learn, not only that, the next 4S store bidding, will not be like Shencheng brand car, no one is willing to invest, as long as not stupid, it is estimated that they will squeeze their heads, want to become an investor in Santana 4S store!

"As long as the leaders are satisfied, as for praise or something, I don't think it matters. Zhou Jingming replied with a smile.

Recognition of the results of the work is a compliment in itself.

"That's not going to work, you have to accept the praise this time. A mysterious smile appeared on Li Mingzhe's face, "The People's Daily contacted the ministry and said that it wanted to conduct an interview with you, and I called you here today mainly for this matter." ”