On the first day of the Lunar New Year, one of the most important schedules of the year, the Spring Festival stalls officially began.

The seven days after Chinese New Year's Eve are the culmination of the year in all cinemas across the country.

In the past, the Spring Festival stalls were not taken seriously, just like listening to the Spring Festival Gala on TV on Chinese New Year's Eve, but all your thoughts were on grabbing red envelopes in the circle of friends.

However, in recent years, the Spring Festival has become an important schedule that cannot be ignored in the domestic film market.

Last year, a blockbuster with a box office of more than one billion was born, a movie with a box office of nearly 800 million, and several films with a box office of 6 or 7 billion.

The year before last, two billion-dollar movies were also born, and as the Spring Festival stalls became more and more popular, the competition became more and more fierce.

Even without the participation of Hantang Media this year, the Spring Festival file is unprecedentedly tense, and the film schedule is completely insufficient.

Seven films were released on the same day, and none of them had an absolute upper hand in terms of film scheduling.

The highest film schedule is "Heavenly Heroes" starring Cheng Long, which is only 25% of the film schedule, and four other movies get 10%-15%, and "Rushing to the Clouds" and "Dad's Holiday" have only 7% of the film schedule.

The schedule of "Wolf Totem" is only just 10%.

The final first-day box office was equally intense, with the $65 million costume action epic blockbuster "The Heroes" winning the first-day box office with the story of the Oriental Giant Lion VS the Roman Eagle, with a box office of 133 million.

Cheng Long's appeal and popularity are still very high, and "Heavenly Heroes" is also the only film that breaks 100 million in a single day.

Among other films, "Aomen Fengyun 2" was 66 million on the first day.

"Zhong Kui" 65 million, "Where Did Dad Go Hot 46 Million", "Wolf Totem" 35 million, "Rushing to the Clouds" 25 million, "Dad's Holiday" 21 million.

All seven movies got a box office of more than 20 million on the first day, and the single-day market was as high as 388 million, setting a new record again.

The fierce competition for the Lunar New Year stalls is no less than the previous two years, and the Internet is basically dominated by the movies released in the Spring Festival Gala and the Lunar New Year stalls.

Several movies are full of complaints, "Dad's Holiday" and "Where Did Dad Go" needless to say, last year was a scolding.

The smoky makeup of the flying saucer hat in "The Heroes from the Sky", "Rushing to the Clouds" was complained about as a TV movie, and the weak plot of "Zhong Kui" did not escape the audience's poisonous tongue.

The film "Aomen Fengyun" is a little better, and it is qualified as a comedy movie.

However, the best word-of-mouth is "Wolf Totem", and the strong word-of-mouth directly led to the changes in the box office later.

Four days after the screening, the single-day box office of "Wolf Totem" has reached 47 million, and the total box office in four days has also reached 200 million, and the total box office is also second only to the 360 million of "Heavenly Heroes" and the 280 million of "Aomen Fengyun".

The key is that the film schedule of "Wolf Totem" is still only 12%, and the rise in the box office is only because the word-of-mouth of the movie has begun to spread.

The two films "Dad's Holiday" and "Rushing to the Clouds" have begun to fall behind... It can even be said that it has not kept up with the team from the beginning, and it is not a level.

The reputation of "Zhong Kui Enchanted: Snow Demon Spirit" is completely rotten, and it is strange that a director with little experience directs this kind of blockbuster, so it can be controlled.

Although the box office of "Zhong Kui" is not too miserable, it is also relying on the name of the blockbuster and starring Chen Kun and Li Binbin to persist until now.

The first echelon is already obvious, although "The Hero from the Sky" has also been complained about, and it is not Cheng Long's previous money-absorbing kung fu comedy, but Cheng Long's signature is still relatively good.

"Aomen Fengyun" is a pure funny movie, no matter what the word-of-mouth is, at this time of the Spring Festival, there will be no shortage of audiences.

The only one that really relies on word-of-mouth to attract audiences is "Wolf Totem", which has begun to show the potential of a dark horse.

A biographical feature film can achieve this result, which makes the vast majority of audiences and industry insiders baffled.

Even as a film investor, Compex was baffled by this sudden achievement.

Although the competition in this year's Spring Festival stalls is not fierce, Campey does not have too much hope for "Wolf Totem".

Just looking at this title, ordinary audiences may not have much motivation to enter the cinema.

I don't think it's a documentary about the local customs and habits of some ethnic minority.

In addition, Tang An has to sell his investment share of this movie, even if Kang Pei hates Tang An, he has to admire his vision.

Even Tang An is not optimistic about this film, so it must be no show.

But now, he got 210 million in four days, ranking third in the Spring Festival stalls, second only to "Heavenly Heroes" and "Aomen Fengyun".

Although the investment itself is large and the cycle is long, this data has completely exceeded Compeci's expectations, and it has been considered a success.

......

Early in the morning, Compex told the person in charge of the distribution department about the publicity and marketing after that.

"In the past few days, the current film schedule has been maintained, and the maximum number cannot exceed 15%, and when the box office of "Aomen Fengyun" and "Heavenly Heroes" has declined significantly, we will increase the film schedule. ”

The good box office did not make Campey lose his proportion, nor did he arrange a large number of films.

It is not a mediocre person for Kang Pei to achieve this position, and now the reputation of "Wolf Totem" is very good, and the attendance rate is also good, but this film is not very suitable for the Spring Festival.

And one of the two films got 75 million box office with 18% of the scheduled films, and the other 20% got 66 million from the scheduled films.

In contrast, 12% of the scheduled films of "Wolf Totem" won 47 million box office, and there is not much advantage in terms of attendance.

However, the reputation of the other two films is average, as long as they exhaust their box office potential, the reputation of "Wolf Totem" will be completely fermented at that time, and if this schedule is maintained, the attendance rate will be higher and higher, and then they will be able to stand out.

The unexpected harvest made Campeh very happy this year.

As the saying goes: happiness comes too fast, like a tornado.

At the same time, what makes Kang Pei most happy is that the two largest investors in this film are China Film Co., Ltd. and Forbidden City Pictures, which was acquired by Han Tang, which means that Han Tang is the second largest investor.

With a total investment of 38 million US dollars, China Film paid 12 million, Forbidden City Pictures paid 8 million, and the remaining 18 million was invested by 14 domestic and foreign companies.

With $38 million, that is, a production cost of almost 230 million, it is very difficult to recoup the cost with the box office.

However, China Film still has a 10% distribution share, and the mainland is a separate distribution, which is enough to make a lot of money.

As the second largest investor, Hantang Media is estimated to be unable to fully recover the cost of $8 million at the box office alone, and it has to rely on the income from other countries and copyrights to make some money.

co-invested in a movie with Tang An, Tang An didn't make any money, but he made a lot of money, and Compex is now full of a sense of achievement.

In the past, Tang An's losses were not less in major companies, and last year's four popular schedules were all defeated by Tang An, and the losses were not small.

Thinking of Tang An's previous desire to sell him his investment share, but now that the movie has a trend of big hits, Kang Pei can't wait to mock Tang An in person, but he has no chance, so he can't go to his house.

......

The seven-day Spring Festival holiday ended soon, and the lack of popular Spring Festival stalls continued.

On the eighth day of the Lunar New Year, the Spring Festival stalls that have passed seven days have been completely clear.

As the only real comedy film in the Spring Festival file, "Aomen Fengyun" got a box office of 520 million in seven days, surpassing the first one is a certainty.

And the single-day box office of "Aomen Fengyun" is still 72 million, according to this trend, it is likely to become the only movie with a box office of more than one billion during the Spring Festival.

And "Wolf Totem" got 364 million in seven days, and 44 million in a single day, second only to "Aomen Fengyun".

The box office of "Heavenly Heroes" also exceeded 500 million, but it is not a kung fu comedy after all, and the movie has too many loopholes and slots, and its potential is limited.

The box office of "Zhong Kui" will exceed 300 million, and the single-day box office will only be 28 million.

On March 2nd, several movies in the Spring Festival file were released for fifteen days.

The box office of "Aomen Fengyun" is approaching 800 million and is heading towards 1 billion.

And the box office of "Wolf Totem" also reached 540 million.

A movie that was not favored from the beginning, getting a box office of 540 million in half a month is a big dark horse.

In addition, Tang An wanted to sell the investment share of this film before, and Kang Pei often took it out to talk about things recently, implying that Tang An had lost his eyes this time.

Although others would not be optimistic about this movie, for Tang An, who has always had an accurate vision, this is the first time and a rare thing.

The senior executives of the major companies all breathed a sigh of relief, and it would be good if Tang An also looked away.

Otherwise, there are really people in the entertainment industry who are eye-catching and can accurately pick the blockbuster movies, then other people are still playing eggs, isn't this the same as playing games, how can you beat the hanging!

Tang An is also a filmmaker with a better vision, not a sharp-eyed coercion, which makes Wang Zhongjun, Yu Dong, and Wang Changtian all relaxed.

With the first time, there is a second time, and the movies that Tang An is optimistic about in the future will be less halo, and they will be more confident when they face it.

In addition to the major companies that have eliminated their inner worries, there are many others who are doing the same.

Wang Baoqiang and Huang Bo, who are preparing their new films, also have different ideas in their hearts.

Originally, Tang An was so generous to spend 800 million yuan to win Huang Bo's "A Good Show", which gave Huang Bo a reassurance.

"Heart Flower Road" has a minimum guarantee of 600 million, and the box office finally broke 1 billion, and his film is guaranteed to be 800 million, and Huang Bo unconsciously set the goal in his heart at 1 billion.

Without him, it is because Tang An has never looked away that Huang Bo has such absolute confidence.

But now that I have repeatedly heard that Tang An was going to sell the investment share of the best-selling "Wolf Totem" at a low price, Huang Bo has no bottom in his heart.

If you can look away once, then there will be a second time, what if?

After all, he is a rookie director, he has no experience, and the things about the movie are too complicated, and the average audience doesn't know if they can understand it......

For a while, Huang Bo suddenly thought of many factors that could lead to failure, all of which he had subconsciously ignored before.

And Wang Baoqiang is indeed in a different mood, originally Tang An gave up his "Havoc in Tianzhu", turned his head to 800 million to win Huang Bo's "A Good Show", in addition to some resentment and unhappiness, he was also a little worried in his heart.

Tang An doesn't want "Havoc in Tianzhu", it's clear that he is not optimistic.

And Tang An's vision has never been missed, and Wang Baoqiang is worried because of this.

But now, Tang An's "Wolf Totem", which is also not optimistic, has sold well at the box office, which is equivalent to giving Wang Baoqiang a reassurance.

"I'm sure I'll be the next king of comedy!"

Wang Baoqiang silently cheered himself up, and devoted himself to the preparation of the movie again.