Chapter 270: Fighting Fake Every Day

Don't look very ordinary, roadside barbecue stalls and night snack stalls are almost a must, but the taste is very important, and it is very attractive when it is delicious.

Jiang Xiaoxuan added a wild vegetable called Guanyin cabbage here, which was fishy and smelly, which was why she wanted to eat this snail.

After stir-frying, Zhou Heng brought the dishes to the canteen, took out the beer and prepared to eat.

Jiang Xiaoxuan took one first, which was exactly the taste she imagined, and she liked it very much. She sighed and asked, "What are you going to do about that cottage?"

She actually cares about it.

It's also bad to think about it, Zhou Heng's hard work to operate the current product, and before it was officially promoted, it was copied by others, which was simply for others.

However, she has no way to think now, she used to watch her mother's business, but there is no such physical product form, and she really can't learn from it.

The main thing is that there are so many such cottages, and there must be much more than what we see today.

You complained about this one, and that one rose again, and it came up one after another. It seems that you have to spend energy on it!

At this time, she couldn't help but wonder why she used to think about playing and not learn something related to business? Now she can only worry about him in vain, but she can't do anything.

Zhou Heng comforted her, don't think so much, just do what you have to do.

Counterfeit knockoffs are inevitable - if anything is on fire, there will be copycats, which cannot be avoided, everything is the same, and he has seen a lot.

Maybe only those who are not popular will not have cottages.

Many products that have just emerged have been dragged down by knockoffs.

Because they spent too much energy on development, product positioning, market testing, etc., and spent the greatest energy and financial resources in the early stage, as soon as they improved, they were easily copied off.

People were born, there was no upfront investment burden, and they saw the prospects of the market, and there were enough funds to copy and paste until the original version was squeezed to death.

Maybe the genuine store has only ten branches, and the cottage can open 30 branches.

An OK shop is on fire, and there are shops all around.

Some of the original boards because they have not registered trademarks, they are powerless to be squeezed by others, and even the right to use the trademark has become someone else's.

Even if a trademark has been registered, at least two years have passed through the cumbersome process of hiring a team of lawyers, filing a case, investigating, collecting evidence, handling it, etc.

The golden development period of many enterprises is only those two years, and it may be difficult to rise if they miss it.

And even if you are lucky enough to win the lawsuit, the penalties and damages that may be imposed are extremely limited, and it may not even be enough to pay the lawyer's team, and it will also cost you a lot of money, and the gains may outweigh the losses.

If you put a lot of energy on this, then the business will be delayed, and the brand products will not advance or retreat, and it will be a death if it continues.

Entrepreneurs play with copycat bosses, and many times they can't afford to play, so I have to say sad.

Therefore, for some enterprises, it seems that there is only one helpless way left now - the iron still needs to be hard.

Your product is good enough, or it's updated fast enough that the knockoff can't keep up, or your service is the most distinctive so that others can't imitate it, and so on.

In short, although helpless, it seems that it is really difficult to find a way out without this.

This is truly a worldwide problem.

There are even big brands who say helplessly, what kind of fakes? Just don't fight, he always buys fakes of our brand, and when he has money, he will definitely want to buy the real thing, isn't that also our potential customer?

Many commodities only slowly began to have their own foothold after they knocked down the knock-offs.

Zhou Heng can only rely on the goods to speak here.

Fortunately, no one can copy his goods. In addition, the counterfeit is not at the same level as his own products, so so far, it is impossible to steal his real customers.

Jiang Xiaoxuan asked: "Then we can't do anything except complain and report to customer service?"

"Yes, there is a limit to what can be done, even if you hire a lawyer, it is impossible to solve it today and tomorrow, so ah, don't worry about it, it's useless to worry. Things have to be done step by step. Zhou Heng said.

As he spoke, he took the plate of the snail to the side and said, "You said in the morning that you only ate one or two, I see that you have eaten three, and now this is all mine, don't eat it again." ”

Pregnant women have a special physique, doctors often say that this can't be eaten and that can't be eaten, but now her taste is a little tricky, if you want to eat this and want to eat that, let her eat less, just taste it.

The rest, Zhou Heng used it to drink, and the chef's skills should not be missed.

Jiang Xiaoxuan looked at his food protection and said angrily: "You are still grabbing food from pregnant women, I will see how you lose weight in the future!"

She also realizes now that Zhou Heng has eaten a lot with her for a while.

Zhou Heng was smiling, not stunned at all, and said while drinking: "Don't worry, I don't have to lose weight if I finish eating and go out to do a round of physical work." ”

They ate and talked to the video, but later they would clear the chat content and change it to background music.

After eating, the video was also filmed, and it was time for Zhou Heng to say the end of the video.

Zhou Heng said the lines that had been brewing for a long time to the video, although his expression was still a little unnatural when he looked at the video, but his speech was not very affected.

"Zhou's breeding" brand, only this one, no semicolon, and no bells and whistles "special store", "discount store" and so on, all of them are fake, welcome to report to Lao Zhou, grateful.

In particular, it should be noted that all the labeled nutritional ingredients of the products of "Zhou's breeding" are real data, and those copycats dare to hype up if they steal their pictures, and those are fake.

When fans want to buy, they must recognize it, don't be deceived, don't spend their money, and don't eat authentic goods.

After the video is recorded, the next step is to start preparing for post-processing and uploading.

Zhou Heng kissed his daughter-in-law on the face and said, "Mom, child, I've worked hard for you!"

It's not that he deliberately wants to show affection in public, but it's because he makes his mother feel happy in this way, so he does it.

Jiang Xiaoxuan looked shy, pushed him away and said, "Go away, go away, this is a place to do serious things, you are not suitable to stay here." ”

Zhou Heng was aggrieved: "Why am I not suitable? Am I not a serious person?"

As soon as they appeared in the office, they were immediately asked if the child's name had been named.

Alas, this is another new round of headaches.

Why can't people who know more than 4,000 Chinese characters even have a name?

……

Today's name is still unimpressive, but after the video was processed and posted, it caused a great shock among fans.

Zhou Heng here, although he shoots videos to promote products, he is different from other anchors - he never promotes any products other than his own products.

There will never be ad placement, so the video look and feel experience is not bad.

Zhou Heng is now an Internet celebrity with more than one million fans, and there are many products that want to advertise with him, including all kinds of weight loss, cosmetics, and dog and cat food, but he didn't accept any of them.

Now that Internet celebrities make quick money by doing promotion, and frequent overturning incidents continue to occur, he doesn't want to smash his reputation.

In fact, those Internet celebrities are constituting goods or something, and they can think about it, the boss of the product wants to make money, the Internet celebrity also scores commissions, and the product itself always has to cost, so that the price can be lower than the same type of product, what does it mean?

It shows that the squeezing is all about the cost of goods, so how good can the quality be?

Zhou Heng didn't want to get involved in these messy things, he knew that if something happened, it would be a stain on him in the future, and he couldn't do it.

As soon as the video was uploaded, the response from fans was still very lively.

After all, many people have seen part of the real rural life through him, and they still like him as an anchor.

Some have even started to follow Zhou Heng from the single-digit number of fans, and it can really be said that watching him go all the way to today, there is already a sense of participation.

The comment area is quite lively:

[The knock-off goods have been eyeing Lao Zhou? It's too fast. 】

[This has not become bigger and stronger, it has been targeted, and it is really difficult to mix in today's world. 】

[Lao Zhou, you still say that you are not popular, if you are not popular, you can be targeted?]

[It shows that Lao Zhou's model is optimistic! Lao Zhou, come on, you must resist it!]

[Yes Lao Zhou, your "Zhou's breeding" is simply a luxury in the breeding industry, and there will be some "super A" products in the future. 】

[Lao Zhou, we support you, even if I can't afford it, I won't buy knockoffs. Those who plagiarize other people's business results, it's shameful and disgusting!]

[Anything can be faked, even nutritional ingredients, won't those people's consciences hurt?]

[Lao Zhou, I support you, tomorrow's salary will be paid, I want to order a chicken to act support, come on, don't be knocked down. 】

It can be seen that fans still have a lot of rationality, and they also came to comfort Zhou Heng, which can be regarded as a comfort.

Anyone knows that if you become popular, you have to take the risk of being copied.

Fortunately, his own products are not copycats, and they can withstand it.

He copied the last paragraph of the words about fighting counterfeiting and preventing copycats to the back of each video, so that new fans would also know.

At the end of each future video, this discourse about fighting counterfeiting and preventing copycats will be broadcast and broadcast like a replay advertisement.

Since then, the alarm bell has been ringing for a long time.

To be honest, many people now have very little to do in terms of rights protection, and can only rely on themselves to appeal.

And the stores where Ma Chen complained to the customer service of the mall have also taken the goods off the shelves.

For Ma Chen's question, why can this kind of counterfeit goods be successfully uploaded through the product review, and why is it not detected in the background?

The back-end customer service only said that their detection mechanism has been very strict, but it is inevitable that there will be fish that slip through the net, and they will be more vigorous in the future, and reports are welcome.

It's just some official words, which means that if you report it, I can help you manage it, and if you don't find out, then I can't find out.

However, these copycat online stores are not good - it costs money to brush up on good reviews, and they have swiped thousands of sales of praise for each product.

These costs have been wasted.

In the future, Zhou Heng will have one more thing to do, that is, he will stare at the online store, and he may have to report a batch every day.

And in the busyness, Zhou Heng has to go to the sheep farm again.

First, I was going to send a sheep to my father-in-law, and secondly, there were already old customers who saw the results of the black goat tasting from the video and started a small number of trial orders.

The price is not low, but because the quality of the local chicken and hare in front of it has not disappointed anyone, and now that the sheep is on the market, they also want to try it, and they will place an order directly without tasting it.

By now, the black goat is officially ready to be slaughtered to make money, and the sky-high price of mutton will officially detonate the market.

In the current environment, meat prices are at a high level, and they have been complained about by the whole people for several months.

The price increase was first pork, then it spread to other meats, and then it was poultry, and then in addition to the price of poultry, the rest of the people who sold steamed buns and xiaolongbao followed the price increase.

All of a sudden, the cost of living in the country has risen like this.

Even the irrelevant soy milk fritters and rice rolls have risen, and the menu prices of restaurants have risen a little.

Just after Zhou Heng completed the first batch of sheep orders, he received the news of the long-lost breeding APP, which really made people's hearts beat faster.

Every day, I worked hard to earn points and exchange for that bit of prop rewards, and until now, there is finally a new upgrade task.

[Congratulations to Black Goat for its successful sale, gaining experience points +300 and obtaining the next level of missions.] Please click Activate. 】

Zhou Heng clicked Activate.

[Fifth Mission: Breed a random cash crop.] 】

So what to breed? Zhou Heng fell into thought.

In the past, he was short of money, so he was not in a hurry to carry out the fourth-order task at hand first. There is no financial problem for the time being, and you can raise whatever you have with the funds on hand, but the timing doesn't seem to be very good.

He thought, just wait until the three generations of chicken breeding are all done, now there are a lot of things at hand, plus, the child will be born in a few months, he doesn't want to be too busy to be at home at that time, or can't take care of both.

Just wait until the child is born.

Now is not the time to rush to make money, and of course family comes first.