Of course, the effect of advertising is far more than that, if the advertisements in the newspapers and radio only ignited the desire in everyone's hearts to own a car of their own, then the advertisement broadcast on TV that night can be said to strengthen the determination of many car lovers to buy a car.

The auction begins

Shencheng People's Hotel.

After dinner, Ren Changjiang turned on the TV as usual, preparing to watch the American drama "Garrison's Expendables", which was very popular in China at the time, and at the same time took out all the passbooks and some cash in the house, he wanted to count how much money was still in the house, and whether he needed to borrow a little more.

In the past few years of doing business, Ren Changjiang does have a lot of savings, especially in the past year, the business of the hotel has exploded, and the net profit is even more.

After some inventory, Ren Changjiang was pleasantly surprised to find that he still had more than 30,000 savings at home, which was put before the price reduction, such a little savings would be enough for Ren Changjiang to buy a minimum Shencheng car, but after buying, the hotel would have no working capital.

But now it's different, as long as he can go to the Qingcheng 4S store early to pick up the car from May 1 to 3, he can save 2,500 yuan, and after the family's savings buy a car, the remaining money can be used as the working capital of the hotel.

After taking stock of all his savings again, Ren Changjiang put away the passbook or something, leaned back on the chair, and began to imagine what a beautiful scene he would be after buying a car.

"Garrison's Expendables" usually starts at 7 p.m., and before that, there will be some commercials, which Ren Changjiang doesn't know how many times he has seen, so he is ready to put the passbook back before the commercials.

It's just that Ren Changjiang just turned around, but suddenly heard a rapid engine start sound from the TV, "What kind of advertisement is this?"

Ren Changjiang turned around curiously and saw that Zhou Jingming was driving a Shencheng brand car, speeding on the runway, and the bright black body was shining in the sun, especially when the car passed by the puddle, the splash was close-up, which gave people a feeling of excitement, and then, when the car went through a beautiful drift and stopped steadily, Ren Changjiang felt that his blood was boiling.

This is what the fuck a man should live!

Buy!

Buy, buy, buy!

"Shencheng brand car, a car that Chinese can afford. After getting out of the car, Zhou Jingming leaned on the car and said this classic advertising slogan with a smile.

"This young man is really handsome, is he a celebrity?" As soon as his wife, who had just finished her work, came in, she saw what Zhou Jingming said on TV, and couldn't help asking.

"Wife, you said that if I followed his example, clicked and operated, and then leaned on the car and said that, do you think it is also very handsome?" Ren Changjiang closed his eyes, completely intoxicated by his own world.

***

Overnight, the Shencheng car was in full swing, and by the way, Zhou Jingming, who appeared on the scene, was also on fire, walking on the street, and the classic advertising slogan could be heard at any time.

Buying a car has become the hottest word in Shencheng at the end of April.

Qingcheng 4S store.

There is only one last day left before the opening of the 4S store, and on the side of the car factory, Xu Guanglu, Zhao Ke and other factory leaders were invited by Wen Zhuqing to officially visit the 4S store.

Although the 4S store at this time cannot be compared with the later generations in terms of function, Zhou Jingming has made the greatest improvement according to the specific situation of this era.

"Yes, this model seems to be very new. After a visit, Xu Guanglu said sincerely.

"Factory director, in fact, this is not a 4S shop in the strict sense, at most it is a 2S shop, in the later stage, it is necessary to gradually improve the after-sales service such as vehicle maintenance, parts replacement and car maintenance, and there is still a long way to go. Zhou Jingming on the side said with a smile.

The current Qingcheng 4S store, to put it bluntly, is dedicated to selling cars, and the rest of the functions in "4S" are not available here at all.

"These Xiao Zhou have also mentioned to me, and you will need your strong support at that time, Director Xu. Wen Zhuqing, who was following behind Xu Guanglu, also hurriedly said.

Whether it is supporting parts or vehicle maintenance, it all needs the technical support of the car factory, which is why the relationship between the 4S shop and the whole machine factory is so close.

"These are not problems, if there is any need at that time, Xiao Wen, even if you bring it up, we will definitely do our best to support you." Xu Guanglu promised with a smile.

"Xiao Zhou, how long will it take for the 20 cars here to be sold out?" Xu Guanglu suddenly stopped, looked at Zhou Jingming and asked.

"Two or three days. Zhou Jingming replied without thinking.

"Oh, then why do I think I'll be able to sell them all out in one day tomorrow?" Xu Guanglu said as he looked at the crowd waiting for a test drive.

"Perhaps. Zhou Jingming also looked at the crowd of test drives over there and did not refute.

There is an empty road next to the 4S store, people who made an appointment for a test drive yesterday can test drive a Shencheng car on the road today, the road is crowded, everyone's face is excited, especially after watching the advertisement taken by Zhou Jingming last night, I can't wait to be like Zhou Jingming, speeding on the runway!

Men love cars, and this sentence is not false at all.

The day passed quickly, and the calendar turned a new chapter again.

The time is fixed on Sunday, May 1, 1983, which is also the annual International Labor Day.

This day is destined to go down in the history of China's automobile development, because the country's first unreserved auction for private car license plates will be held in Shanghai.

Shencheng Vehicle Management Office, today's license auction will be held here.

Although the official auction only started at eight o'clock, but from six o'clock, there are people who come here one after another, there are rich people who come to participate in the auction, of course, there are ordinary people who come to see the excitement, people who want to participate in the auction, you need to go to the staff to register information, and at the same time receive a bidding number, everyone who receives the auction number, without exception, is a suit and leather shoes, it looks like it is not rich or expensive.

Ren Changjiang, who didn't fall asleep all night, also pulled his wife here early in the morning, and after receiving his bidding number, Ren Changjiang also found a place to sit down and wait for the official start of the auction.

There are more and more people sitting in the back room, which means that the competition will be extremely fierce in the subsequent auction, because everyone sitting in it will be a strong competitor for every license!

Because this auction is open to the public, those ordinary people who came to see the excitement also blocked the water outside, and at a glance, there were hundreds of people, which looked so lively.

Time passed minute by minute, and after a while, the hour hand pointed to eight o'clock, and the staff in charge of the auction also walked to the auction table, without any delay, the staff first introduced the rules of this auction, and after the introduction, they took a look below,

"Okay, I've finished introducing the rules, let's enter the formal bidding link, the first license, Shanghai 01Z0001, start bidding!"

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