Chapter 674: I'm happy
|||->-> For Molong Media to launch "Wolf Warrior" at this time, at the beginning, whether it was Wang's Group, Lay's Pictures or Guanglu Media, they didn't really care much.
Very normal logic.
How many years has it been since action movies, especially military-themed action movies, have had a hit?
The last time a military-themed movie was hotly discussed by everyone, it was actually "Out of the Amazon" starring Hou Yong.
When was that movie made?
In 2002!
At that time, Wu Jing was still a well-known action actor in the mainland, Li Mo was just 12 years old, and Fat Di and Gu Limena were still ten-year-old little hairy girls......
Even the current mainstream audience of movies has not seen this movie.
Let's take a look at the creators of the movie "Wolf Warrior".
Except for Wu Jing, who is a little famous, which of the others has box office appeal?
Yu Nan, Ni Dahong, and Shi Zhaoqi are all good acting schools, so it's okay to let them act in a feature film, but can they have fun with action movies?
In fact, when "Wolf Warrior" was first launched, it was not a very conspicuous kind in terms of film schedule or single-day box office figures.
That will be the time when "Small Times 4" and "Gardenia Bloom" occupy more than 70% of the market share of the film schedule, and on the first day of the launch of "Wolf Warrior", except for Molong Cinema Line giving 24% of the film schedule, none of the other theaters has more than 15% of the film schedule.
On July 17, the daily box office of "Wolf Warrior" on the first day of launch was reported to be 44.7 million yuan, and the single-day box office of "Small Times 4" and "Gardenia Blossom", which have been released for a week, are higher than this figure.
However...... "Wolf Warrior" has the highest attendance rate of any movie.
On July 18, the number of films scheduled for "Wolf Warrior" in Molong Cinemas rose by 5% again, reaching nearly 30%, and other theaters also moved, except for other theaters other than Molong Cinemas, the number of films scheduled for "Wolf Warrior" also increased slightly, reaching 18%......
The next-day box office of "Wolf Warrior" did not live up to expectations, after the first day of the box office of 44.7 million yuan, the next day box office rose by 45%, and the single-day box office reached 67.2 million yuan;
On July 19th, Molong Cinemas increased the number of films in "Wolf Warrior" for the third consecutive day, making it successful to 35%, which has even surpassed "Small Times 4" and "Gardenia Blossom", and the trend of "Wolf Warrior" is also worthy of Li Mo's strong support, and the single-day box office figure rose by 30% again, reaching 90.4 million yuan, successfully surpassing "Small Times 4" and "Gardenia Blossom", and became the champion of the Sunday box office list.
At this time, a large stone hanging from Wu Jing's chest was finally put down;
At this time, Li Mo, who was still filming "Book of Swords and Enmity", was happy;
At this time, Lay's Pictures, Wang's Group and Guanglu Media were all unhappy.
…………
Let's talk about Lay's Pictures first.
As the final chapter of the "Little Times" series, Guo Xiaosi and Lay's Pictures both hope that their money-making business can have a beginning and an end, so from the beginning of the promotion period of this movie, they keenly grasped the essence of this film series.
That's dog blood!
I'm not afraid of too much blood, but I'm afraid of not enough blood.
The movie has not yet been released, and the hot searches related to Yang Mi, Guo Biting, and Guo Caijie are already overwhelming.
Even Li Mo, who was filming in Hengcheng, was actually asked to evaluate Yang Mi's past impressions.
Please, with Li Mo's current identity, isn't it strange to run to evaluate an actor like Yang Mi?
When he was still an eighteenth-tier actor, Li Mo had little contact with Yang Mi;
When Li Mo became a director himself, he still had little contact with Yang Mi;
By now, Li Mo is already the president of Molong Media, and Yang Mi is said to have established Jiaxing World with her boyfriend Tan Bei.
Why don't you interview Wang Zhongjun and ask him to evaluate Li Xiaoping?
Although the reporter's behavior can be called brain-dead, it at least shows the strength of Lay's marketing campaign.
In line with this, Guo Xiaosi has also announced on various occasions that "Small Times 4" will definitely be the final work of this movie series.
…… The meaning is very clear, don't look at the face of the monk and look at the face of the Buddha, how can I say that this is also the last time I appeared, so I can give a face and make a scene?
I don't know if others are happy or not, but the Wang brothers definitely plan to smash the field.
Because He Jiong's directorial debut "Gardenia Blossom" was invested by Wang's Group.
Obviously, "Gardenia Bloom" was released the day after "Small Times 4", and it was clear that it was going to fight against each other.
And the results basically met the expectations of the Wang brothers.
Whether it is from the box office of the movie or the audience's word-of-mouth, these two movies can be called a momentary hit.
The same dog blood, the same people complained about all kinds of things......
Originally, these two movies are so-called fan-oriented works, although they have been complained about by passers-by, but since there are fans who pay for it, there is almost a box office income of tens of millions every day, although both sides are not very pleasing to the eye, but because they do not have absolute strength to crush each other, they basically only stay at the stage of rookies pecking each other......
According to the general situation, it is estimated that this stalemate will continue until the next two movies, but the problem is that before the two movies have passed the fixed life period of the first two weeks of fan movies, the troublemakers will come out.
As a military-themed work, "Wolf Warrior" is not taking an ordinary route in terms of publicity and roadshow.
Like the original time and space, most of the areas Wu Jing went to were second- and third-tier cities outside the eight ticket warehouses.
In addition to the roadshow, Wu Jing and Molong Media also threw money everywhere they went.
Don't get me wrong, "Wolf Warrior" doesn't mean to play any national ticket supplement.
It's not a matter of tens of millions of people who will be smashed like that.
They play more high-end.
The distributor of "Wolf Warrior" directly announced that it would take out a part of the box office of the movie to the fire department of the city where the roadshow was held, and the armed police officers and soldiers to purchase training facilities to support the local double support work......
This kind of behavior not only fits the theme of the movie, but also can block the marketing accounts that attack Wu Jing for pretending to be and making a fortune.
Didn't you say that I drank water and forgot to dig a well?
I'll just take out the money and replace the 'well diggers' with tap water, now I think you can attack me what?
Even if the publicity and distribution team of "Wolf Warrior" is indeed putting on a show, the problem is that the armed police and firefighters in various places have indeed benefited from my show activities......
As the saying goes, 'no matter what the deed, what the deed, no matter how others attack, just having a good relationship with the armed police and fire fighting in various places puts on a thick layer of armor for "Wolf Warrior".
In addition, the two movies released at the same time as "Wolf Warrior" are really bad, so in addition to the publicity offensive, the 'tap water' in the self-media era has also emerged......
Even so, Lay's Pictures and Wang's Group still feel that they have been cheated.
Is it okay for everyone to be reasonable?
There are a total of three movies in the same schedule, two of which are things that everyone except fans think are brain-dead, and the remaining one is a work that Wu Jing has spent almost two years working on......
Replace it with any one person, doesn't he know which side he should be on?
As for Lay's Pictures and Wang's Group unhappy?
I'm sorry, I'm happy.