Xiao Yufen's birthday party is already a rare relaxation time for Zhang Dongsheng, and after waking up early in the morning of the second day, he needs to re-devote himself to intense work.

Recently, he has been very busy, Jinwu Communication can be said to be the core industry of Rising Sunrise at present, although it is said that there are Liu Weibing staring, but there are still many things that need Zhang Dongsheng to make decisions personally.

In contrast, Wang Ping's side is relatively easy, after all, he is already on the right track.

Whether it's the production of the display, or the production of the core construction of the converter, there is already a set of procedures.

Generally speaking, there aren't too many problems.

Zhang Dongsheng thinks so, but the reality has taught him a deep lesson, and many times accidents always come unexpectedly.

As soon as he came to his office, Zhang Dongsheng found that Wang Ping was already waiting here.

It's been a long time since I've seen Wang Ping in such a formal situation.

Zhang Dongsheng was also quite surprised by his sudden appearance.

"What's wrong? You came to me early in the morning, what happened?"

Wang Ping's face didn't have much intersection, but it wasn't good-looking, and when he heard Zhang Dongsheng's inquiry, he sighed helplessly.

"During this time, the research department put all its energy into the research and development of GSM mobile phones, and our display screen update is a bit behind.

Just yesterday afternoon, Aipu Company launched a new high-definition display, that is, Aipu 2 generation.

This new display does not have many advantages in technology, and the effect is not much different from the products we produce, it can only be said that each has its own merits.

It can even be said that in some respects it is a sideshow, and there are many imitations. ”

Hearing this, Zhang Dongsheng nodded and did not speak, he knew that what Wang Ping said was just the beginning, and there must be something to say.

As expected, Wang Ping's face was even more entangled.

"It would be fine if it was just that, but they only sell for 70% of our price.

It can be said that the price has been compressed to the extreme, and there is almost no profit margin.

If you include the investment in factory machinery and workers, it can be said that they are losing money.

Now many old customers have called to express their dissatisfaction with our pricing and ask if there are any plans to reduce the price in the near future.

It's even more lost, and I don't know how many potential customers. ”

Hearing Wang Ping's words, Zhang Dongsheng nodded, indicating that he knew the situation.

It's just that although he understands the situation, Zhang Dongsheng doesn't have a good solution to this situation. Speaking of which, Aipu's trick is not clever, and it is even very young.

But it is precisely because this trick is simple and straightforward, but there is no good solution.

After all, from the current situation, the product performance gap between the two sides is not large. And if Zhang Dongsheng continues according to his routine, he can only fall into an endless price war.

I'm afraid it won't be good for either side at that time.

Of course, if you want to solve the best problem, it is to develop new products. Completely crushing from the performance, as long as the advantages of the product can be guaranteed, no matter how much the other party reduces the price, there is no way to shake the leadership of the Sunrise display.

Merely...... It's not so easy to develop a new product.

Zhang Dongsheng called Li Jun to his office through the internal phone.

During this time, Li Jun was actually not idle, on the one hand, he continued to eat thoroughly, and improved the research and development of GSM mobile phones.

On the other hand, it is also conducting research on the intelligent chip system mentioned by Zhang Dongsheng before.

Although it is not realistic to say that it is not realistic to really make a smart chip with the existing technology and conditions, it is still possible to develop at least one or two processors with good performance.

As soon as the work at hand made some progress, Zhang Dongsheng's call came.

"What's wrong? Call me here in such a hurry, what's going on?"

From the tone of the phone, Li Jun heard that Zhang Dongsheng's mood fluctuated a little, and he couldn't help but ask him.

Zhang Dongsheng told Li Jun about the situation, and Li Jun couldn't help frowning.

"I really don't have a solution to this situation, and I'm afraid it will take some time for the new generation of displays.

Although this period of time has not stopped the technical update, you also know that the main focus is not on this area.

But if you want me to say that you don't have to care too much, Aipu's hand looks clever, but it is also a stupid trick.

Unlike the previous way of the Italian and French companies, the current Aipu company does not have the strength to bankrupt us.

This price is only to see the cost of raw materials, not to mention the wages of workers and the use of the plant.

It can be said that the more they sell, the more they lose.

Although it seems to have seized most of the market, it is difficult to make a profit if it is not able to launch new products in the short term.

The occupation was also short-lived. ”

Zhang Dongsheng naturally understood what Li Jun meant, but he didn't believe that Jing Tian was a fool and couldn't see this.

"Of course I understand what you're saying, but what if they can launch a new product?"

Li Jun shrugged his shoulders, and stopped squeaking when he heard Zhang Dongsheng's words like raising the bar.

Zhang Dongsheng also smiled helplessly, knowing that he was a little bit of a bull, so he simply let go of this topic.

"How's it going? There has been no update of the display technology during this time, what is the research department mainly working on, is there any progress?"

Hearing Zhang Dongsheng mention this, a confident smile appeared on Li Jun's face.

"It's true that there hasn't been much progress in terms of displays, but there are other things that can give you some good news.

The GSM mobile phone technology research department you took out has been thoroughly understood, and on this basis, it has been optimized to a certain extent.

Although no new features have been developed, the power consumption has been reduced by more than 10%, which improves the battery life of the phone.

At the same time, we have also made good progress in processor research, and have developed a processor of our own, and the performance has reached the international first-class level. ”

Li Jun's words made Zhang Dongsheng laugh too, which is indeed good news.

At least with these two technologies, the performance of the Jinwu mobile phone that Zhang Dongsheng took out can be improved by a notch.

Although he also knows that GSM mobile phones in the world are still in a very low-end stage of development, it is not too careful to fight with the three giants.

"Very good, GSM mobile phones need to continue to be optimized. Think and look long-term and don't be stiff.

If the processor can't do it, you can slow down the development speed.

Let's take out the new model of the display first, we can't just be beaten passively. ”