Supermarket, just downstairs from the company.

Fang Yi went to the supermarket, it was really just a stroll, there was no way, he hadn't paid his salary yet, he really had no money, he looked here and there in the hypermarket, staring at the goods one by one.

Suddenly, he stopped.

In front of it, there is a daily necessities counter selling skin care products and cosmetics, and in an inconspicuous corner of the row of counters, there is the latest men's skin care products launched by the natural gods.

A young couple stands under the counter picking and choosing.

"Huh, look, isn't this the kind of men's skin care product that was pushed on the advertisement? The packaging is very exquisite!"

"It seems to be!" The girl's eyes lit up, and she immediately stood on tiptoe and took a box from the shelf, her eyes almost narrowed into a crescent moon, "Apeng, let's buy a box!"

"What are you buying this for?" the boy visibly hesitated.

The girl stretched out her snow-white arm and compared it to the boy's dark skin, "Look, your skin is all black like this." ”

The boy's heart suddenly warmed, but he was still a little hesitant, "Does this thing have an effect? ”

"It's not cheap, but it's also cheap. The girl wrinkled her small and delicate nose, and then smiled sweetly, "You have to work harder to earn money to support your family, so that we can be as beautiful as flowers together." ”

"Okay. The boy was happy, and he listened to the advertising slogan interestingly, "Then buy a box." As he spoke, the boy turned out to be a girl who put the box in her hand and looked at it in front of her eyes, and her heart was happy.

As soon as the couple left, a group of young people came behind them.

"Hey, finally wait for this baby to hit the shelves, buddy, my girlfriend depends on it. ”

"Hehe, I'll buy a box too. ”

"The man who implements aesthetics into life, this advertising slogan has reached my heart, and I must have a box for this sentence. ”

......

Only a few minutes passed, and there were suddenly more than a dozen boxes of products missing from the shelves.

On the other side, two middle-aged aunts were consulting shopping guides, "Do you have men's skin care products for sale?"

The shopping guide is a young girl, with a sweet appearance and a sweet mouth, "Yes, it's on the shelf over there, I'll take you there!"

"Thank you!"

"Yes, eldest sister, you bought it for your lover, right?"

"What kind of skin care products does the dead ghost use?" the aunt said quickly, "I bought it for my son, no, he went to college, and it's time to learn to dress up and dress himself, in this era, look at the face." ”

The shopping guide lady covered her mouth and chuckled, "Well, you are so good to your son." ”

A few people talked and laughed, and soon walked to the edge of the shelf.

"Huh!" the shopping guide lady suddenly sighed, walked a few steps forward quickly, and then turned around and looked at the aunt apologetically, "It seems to be sold out." ”

"Huh?" the aunt was stunned for a moment, "Hurry up and replenish the stock when it's sold out!"

"There is no stock to replenish, and we don't dare to buy more of this product, just those, if you want it now, you can only buy it. ”

"Then hurry up!" the aunt was anxious, "My son will come back from the National Day holiday for a few days, and he will leave as soon as the holiday is over, and he will have to wait for the winter vacation next time he comes back." ”

"Okay, we'll buy it right away, but it may take time, why don't you go back first and come back tomorrow?"

"No, I'll just wait here. ”

"Well, well!"

"Will I get a discount for buying a few more boxes at a time?"

"Well, I'm sorry big sister, this is not discounted for the time being. ”

"If you don't get a discount, you won't get a discount! You have to spend as much money as you give your child what you want!"

Fang Yi stopped not far from the shelves and looked at it for a while, and suddenly smiled, this situation is no exception, thinking about another world, how much men's skin care products are sold every year?

The men's skin care market in this world is blank, a blank paper market, he doesn't need to compete, he doesn't need to publicize, and he doesn't need to rely on strategy, he just needs to spread the product, treat this product as a daily commodity, and spread it to cities, counties, towns, so that everyone can buy it.

The so-called weed sales model, the core of which is not actually advertising words, but to spread the product as much as possible, spread out, spread to the grassroots, it is different from the core concept of other daily necessities marketing, he only needs to be like the weeds on the side of the road, so that the people can see and buy, know that there is this product, as for the actual effect of the product and the attached value? There is really no need, whether it is skin care products or health care products or cosmetics, the price is relatively high, no people will buy it every day, let alone compare the cost performance every day, this cake, whoever bites the next bite first, who is the pioneer in this industry.

Someone in the office ridiculed Fang Yi, someone scolded Fang Yi on the Internet, the leader was criticizing Fang Yi, to tell the truth, Fang Yi didn't care at all, scolding, sometimes it was actually the embodiment of fame, there was scolding, at least it proved that someone knew that there was such a product, Fang Yi What he was really afraid of was that thousands of stores across the country were sprinkled, but there was not even a bubble, he knew the result in advance and other people's brain circuits were different, a product that had not been accepted by consumers for the time being came out, and other people's ideas were afraid of being scolded by consumers, and they all wanted to make steady progress, and Fang Yi's idea was to make a big hit, that is, to subvert it in one fell swoop, like weeds, madness swept the entire market.

In another world, when Shi Changsheng first adopted the weed model, he was also ridiculed by the industry, but in the end, it was Shi Changsheng who had the last laugh.

Ordinary people are very cute, they know that every skin care and health care product has an effect, but they don't know which one has a better effect, in the case of a relatively similar price, they will only buy the most well-known one, they accept the products that dare to be scolded by consumers openly, because they trust such products, this is the so-called consumer scolding, after scolding, they buy it.

It's quite contradictory, but in fact, it's like this, the marketing industry, the industry is transparent, but the water is very deep, standing on the edge of the water and looking down, you can't see anything clearly.

What determines whether a thing works or not is the market, the sales volume, not the scolding and rating, especially the things like health care and skin care cosmetics, which are almost luxury, a luxury thing, if you really listen to the scolding in the market, then don't sell it.

Luxury goods are not like takeaways, you order a takeaway, and then order a bad review, you can ask the boss for half a life. You buy a luxury item and you want to give it a bad review? Sorry, people don't accept it.