Suddenly, Xu Xincheng thought of a question, and he said with some doubts: "Lucy, I believe that this LOGO must be very good in our country."

However, I now have a big doubt, our company is doing the global market, and this LOGO is a Chinese dragon, although it has been artistically processed, especially after your just repair, it has completely lost its violent atmosphere, and has a little more auspicious imagery, but foreigners will still know that this is a Chinese dragon at a glance, and many people abroad have a negative impression and evaluation of the Chinese dragon, these preconceived impressions and evaluations are difficult to change.

Will this situation hinder us in promoting our brand and selling products in the international market, will it increase our promotion costs, and will it hinder us from building a good brand, product and company image?"

"I've just thought about what you said, but we need to be culturally confident.

The Chinese dragon is the totem and symbol of the Chinese nation, and the Chinese dragon culture runs through the long history of China for 5,000 years, with a long history, and is one of the most prominent symbols of Chinese culture. The Chinese dragon is not only the treasure and crystallization of our Chinese culture, but also the treasure and crystallization of human wisdom and civilization.

The Chinese dragon has a lot of positive symbolic meanings, it symbolizes inclusiveness, unity and integration, and has rich cultural connotations such as progress, strength, take-off, and auspiciousness.

In fact, in recent years, Chinese dragon culture has become more and more popular and popular abroad, for example, many big-name celebrities are proud to tattoo Chinese dragons on their bodies.

The 21st century is China's century, which not only refers to China's economic leadership in the 21st century, but also refers to the rise of China's culture in the 21st century and become one of the most important cultural forces in the world.

I believe that in the next few years, decades, the dragon culture in China will definitely be more generally accepted and more enthusiastically pursued.

So, what we're doing now is forward-looking, and it's also leading.

When this LOGO is promoted abroad, there will be some obstacles in the early stage, and it is true that more resources need to be invested in order for people around the world to understand and accept it, understand and accept its positive symbolic meaning and cultural connotation, but in the long run, once people finally agree and accept this LOGO, then this LOGO will have extremely great value, because it contains 5,000 years of Chinese historical accumulation and cultural heritage.

All in all, I believe that this logo is conducive to our brand, product and company image, and is conducive to our expansion and development of the company's business around the world. ”

"Yes, that's right! Then I'll have a video conference with the second design company early tomorrow morning, and ask them to make revisions and improvements within one day, and come up with the final plan, and I will submit it to you for final approval as soon as the final design plan comes out.

As soon as the LOGO is determined, I will ask our agent to immediately register the trademark in China and other countries around the world. ”

Xu Xincheng smiled happily as he spoke, and an idea broke into his mind, he said: "Lucy, in addition to determining the company's LOGO and VI system, I think we should also determine the core of the enterprise spirit and corporate culture as soon as possible." ”

"Do you have any good suggestions?"

"I think we can put the word 'letter' in the company's name at the heart of our corporate spirit and culture.

You said before, the word 'faith' can be interpreted as 'self-confidence, integrity, belief, trust, confidence, belief and belief', these words are the foundation of our life and work, we are only full of self-confidence at all times, honest people, believe in ourselves and others, become a person that others can trust, and at the same time have confidence, belief and belief in our own career, in order to 'achieve' things, in order to 'achieve' a career.

I think that the word "letter" should be the foundation of our company's steady development and sustainable operation, all of us in the company will always be full of confidence, believe in themselves and colleagues, believe in the company's mission, we will always operate in good faith, become the whole society and the world are trusted by the enterprise, at the same time, we will always be full of confidence, belief and belief in our cause. In this way, our company will definitely be able to 'succeed' and 'succeed' a great cause.

Lucy smiled and nodded, "This is a very good proposal, and I couldn't agree more." In fact, our company name 'Xinfei' is also a very Chinese name. Its situation and problems are very similar to the Chinese dragon logo. ”

He continued: "Yes, in the future, when we carry out publicity and promotion, we can use the company's name 'Xinfei' as the theme, and we will tell the world that the word 'Xin' is the core of our company's corporate spirit and corporate culture, and the word 'Fei' represents take-off and represents the soaring Chinese dragon."

Our LOGO symbolizes the soaring Chinese dragon, which represents the inclusive culture advocated by our company and the spirit of our company aiming to promote the unity and integration of the world.

In this way, when we do promotion, we can not only promote our company's corporate spirit and corporate culture, but also promote our company's name, brand and LOGO, which can be described as killing multiple birds with one stone. ”

Lucy smiled approvingly, "Very good! ”