Chapter 0565 Celebrity Endorsement
Shencheng International Circuit has successfully held the first China Touring Car Championship, in the operation of the track, it must meet the use standards, as for the grandstand area, the sub-grandstand will have another month, and it will be able to be fully built.
As long as the grandstand area is fully constructed, the racing area of the circuit will be open to the public in a complete part, and Zhou Jingming is also preparing to officially apply for the FIA's review at that time, that is, in December this year.
After sending Li Mingzhe away, Zhou Jingming found Zhao Ke again, ready to learn from him about the current test progress of Yixuan SUV, during the time when he was busy with the RV championship, the test follow-up of the new car, Zhou Jingming was handed over to Zhao Ke to be responsible.
"At present, the three high tests of Yixuan's car, high pressure and high temperature have been completed in Xinjiang and Hainan respectively, and the test mileage has exceeded 100,000 kilometers, without any problems, which you should know. As for the alpine experiment, the project team plans to wait until November to go to Heihe again and complete this experiment. After coming to Zhou Jingming's office, Zhao Ke began to report the progress of the new car test to Zhou Jingming during this time.
In order to allow the Yixuan SUV to appear smoothly on the track of the touring car championship, the project team has indeed accelerated the test progress of this new car. Important experiments have been completed as early as August, leaving only some experiments that Zhou Jingming thinks will not have an important impact on the performance of the car have not been completed, Zhou Jingming called Zhao Kelai this time, mainly to understand the progress of these tests.
For a new car, only when all the tests are qualified, can it officially enter the mass production stage, which is also in line with the attitude of being responsible for consumers, otherwise once there is a large-scale recall, it will not only pose a threat to the life safety of consumers, but also damage the company's brand image.
In addition to the Chinese market, Volkswagen's sales in the global market have plummeted, bringing immeasurable losses to Volkswagen.
Therefore, as long as Tianming Company develops new products, Zhou Jingming will strictly require quality control at every stage, especially when it comes to the test stage, which is not sloppy.
"The new car test will be completed as much as possible in the middle of next month, and you will go to Spring City with me to arrange the mass production of Yixuan SUV. After listening to Zhao Ke's report, Zhou Jingming nodded and said.
At present, all the tooling prototypes used for vehicle experiments are all completed in the Xiaofuwa production base in Chuncheng, because the Yixuan SUV and Xiaofuwa sedan belong to the same TMV platform, and the two cars can be assembled on the same production line. At this stage, all the production workshops of Tianming Automobile Company, only the one in Chuncheng has not been running at full capacity, so it is the most suitable for the temporary production of Yixuan SUV.
"Okay, I'll go back and urge the colleagues in the test team and ask them to grasp it as tightly as possible. ”
"By the way, the TV commercial for the Yixuan SUV can also be filmed. Zhou Jingming thought of this and hurriedly said to Zhao Ke.
Starting from the company's first model, the Phoenix brand sedan, every time Tianming company releases a new car, it will inevitably broadcast corresponding advertisements on the radio, so as to increase the public's understanding of this car, and the advertising slogan of each car will inevitably become the buzzword of the year, being recited in the streets and alleys.
This time for the Yixuan SUV, Zhou Jingming also plans to shoot the corresponding TV commercial.
"Is the advertising company responsible for the advertising company's advertising creativity?" Zhao Ke asked because Zhou Jingming was responsible for the on-site guidance of all the advertising shooting of Phoenix brand cars, Kirin cars and Xiaofuwa cars in China.
"Let the advertising agency take care of the planning first, and then I'll take care of it then. Zhou Jingming paused, and then continued, "But this time for the advertising shooting, it is best to find a person with very good driving skills to appear as the leading actor." ”
Since it is an SUV advertisement, Zhou Jingming naturally wants to reflect the superior off-road performance of this car in the advertisement, without superb driving skills, Zhou Jingming does not think that anyone can be the male protagonist of this advertisement.
"Then why don't you come on?" Zhao Ke looked at Zhou Jingming and said with a smile. The first car advertisement in China, the advertisement of the Shencheng brand car, was filmed by Zhou Jingming at that time, because the shooting effect was very good, and there were even performing arts companies to poach Zhou Jingming to enter the entertainment industry.
"I can't do it!" Zhou Jingming hurriedly waved his hand, "This time for the Yixuan SUV advertising shooting, I am going to find an acting star to endorse, as long as I can shoot the effect I want, the endorsement fee is not a problem." ”
Because of the huge fan base of celebrities, advertisements for related products endorsed by celebrities have gradually become a trend in advertising shooting.
"It must be an acting star, and then the driving skills must be good? Such a star, it's not easy to find!" Zhao Ke crossed his fingers and thought about it, among the stars he knew, none of them met Zhou Jingming's requirements.
"Let's look for it first, it's really not good, it's a big deal that I can't go to the star again. Zhou Jingming said indifferently.
Although the Touring Car Championship has come to an end, the impact of this event on the country has not been eliminated, and it is a very meaningful thing to be able to beat the teams from Japan and South Korea in the championship, both for the general public and the domestic automobile industry.
For a long time, Japanese and Korean car companies have been in front of the two mountains in front of domestic car manufacturers, such as today's Ming company not only defeated Japanese and Korean car companies in the Southeast Asian market, but also achieved a breakthrough in automobile sports, which made many Chinese people feel very proud.
Not only that, the success of this event has allowed the China Automobile Federation to see the huge market of automobile sports in China, and there is already a competition venue such as the Shencheng International Circuit, so after the end of this championship, the China Automobile Federation has announced that it will launch its own formula race and rally championship, and it is already in the preparation stage.
The heated discussion caused by Yixuan SUV in China has also not yet dissipated, and many media are still happy to speculate about the upcoming release of this car by Tianming Company, what kind of positioning will be given, and what the price will be. In particular, Tianming Company has been avoiding talking about this matter, which has caused more speculation.
It can be said that in the current domestic automobile market, there are only two things that are most popular with everyone, one is about automobile events, and the other is related to Yixuan SUV, and these two things are actually closely related to Tianming Automobile Company.
Time flew by, and soon two weeks passed. On this day, Zhou Jingming came to the office early as usual, and not long after he sat down, he saw Zhao Ke running into his office in a hurry.
"Xiao Zhou, I thought about which acting star I was looking for for this advertising shoot!" Zhao Ke said while panting.
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