Dianping and word-of-mouth!

In fact, these two websites cannot be described as traditional group buying websites, in Su Wang's previous life, in the battle of thousands of groups, Dianping and word-of-mouth were not the most powerful.

The reason is very simple, the battle of thousands of groups is a battle of group buying websites, and Meituan in the previous life used group buying as the entrance to enter the market.

In contrast, Koubei and Dianping are based on local lifestyle services, rating merchants in each place, and then users choose the merchants they want to go to on the website according to the rating ranking.

So in the previous life, Meituan and these two websites did not have much war in the early stage, until later, Meituan's positioning of itself became around the service needs of users' lives, and then it started a war with Koubei and Dianping.

In this life, because of Su Wang, Meituan has carried out strategic positioning in this regard in advance, so it has also attracted the resistance of word-of-mouth and Dianping.

"According to the news I got here, Dianping and Koubei have started financing, and it is said that BAT is very interested and has already started to contact, so they have the confidence to compete with us in burning money. ”

Liu Ji looked at Su Wang, generally speaking, the financing of Internet companies is not a secret thing, as long as there are some contacts in the circle, you can inquire about it, and those companies that need financing will not hide it.

Internet companies are not like other companies, afraid that because the news of financing is exposed, customers or partners feel that the company has no money, the Internet company itself is not rich, everyone rents an office, buy a few computers even if it is to set up a company, to finance, can finance, but it proves that the company has development prospects.

Hearing Liu Ji mention BAT, Liu Jian and others did not have the previous smile on their faces, at this time, BAT is the three giants of the Internet, in the Internet industry, to compete with these three, the probability of failure is too great.

"There is no way to avoid this battle, Dianping and Koubei have financing, and we also have Meituan, and soon the first billion of the financing will arrive. ”

Su Wang felt the change in everyone's demeanor, and knocked on the table with his hand, Lang Lang said: "The company's goal is to do local life as a service for user needs, and the concept of local life as a service is very wide, not to mention competing with Dianping and word-of-mouth, and it is very likely that it will directly compete with BAT in the future and snatch the market from their mouths." ”

"Since word-of-mouth and Dianping have already written a war book, then we Meituan will definitely have to fight this battle, and this should be the training before the final battle against BAT. ”

Hearing Su Wang's words, the expressions of the people present were shocked, and they woke up one by one, and they were a little out of shape.

Is BAT scary?

The answer, of course, is terrible.

But after joining the company and becoming a manager, they know the company's development direction and strategy, so it is a matter of time before they are paired with BAT.

"Mr. Su is right, sooner or later we will have to match BAT, this time we will practice. ”

"BAT is not so terrible, isn't it an example of Kaixinwang and Fanno.com, Kaixin.com and Fanno.com can fight their way out of the encirclement under the siege of BAT, and I think we can do it with Meituan. ”

Everyone's confidence rose again, and they began to say their ideas one after another, and Su Wang's eyes fell on Liu Ji, who was the person in charge of the marketing department he selected, and he was also the best-looking.

In Su Wang's heart, once he lets go of Meituan's affairs, Liu Ji is the best successor, and this time the menacing Dianping and word-of-mouth networks can be regarded as a test of Liu Ji's ability.

"Liu Ji said your views and plans. ”

was named by Su Wang, Liu Ji was not stage frightened at all, in fact, as soon as he knew the news, he was thinking about how to fight this battle.

"Actually, I think everyone is a little pessimistic, first of all, not to mention whether BAT will raise money and the public, even if it will finance, it will only make them rich, but our company is also not short of money. ”

"On burning money, we are not afraid, at least not for now, on fame, even if BAT opens the traffic entrance to the public for word-of-mouth, but we are not bad, Mr. Su's identity is a natural traffic blessing, as long as Mr. Su maintains exposure, it is equivalent to the best publicity effect for our company. ”

"I think what we need to do now is how to retain users, improve user experience and use times, and we have a big advantage over the public and word of mouth, that is, we have no constraints. ”

Seeing the doubts on the faces of his colleagues, Liu Ji further explained: "A very simple example, many of the merchants who are now settled in Dianping and Koubei have paid annual fees and promotion fees. ”

"This problem will not exist in our company, our merchants are all new entrants, everyone is on the same starting line, and if you want to get the company's promotion, what these merchants have to do is to sign an exclusive contract with our company. ”

"It's very simple, my company doesn't make money to promote it for you for free, and you don't stand on the same line with our company, so it can't be said, I believe those businesses should be acceptable. ”

"This is our advantage, and in order to improve the user experience and increase the time users spend on our website, I think the company should appropriately open up new routes. ”

"Of course, catering is the top priority, but a user on the website to find food, may only spend half an hour, the rest of the time will not open our website, but what if our website has other functions, such as leisure and entertainment, such as hotel attractions, as Mr. Su said, completely for the user's needs of the local life services. ”

Liu Ji's words made Su Wang nodded, he agreed with Liu Ji's point of view, but there were also some disagrees, first of all, if you want to do these things at once, the demand for the company's funds and employees is particularly huge.

It's right to increase the user's use time, but it's easy to pull the crotch if the step is too big.

"Liu Ji said very well, these functions are all developed by our company, and not only the above, my positioning of the company, that is, to meet all the needs of users' lives. ”

Before the rebirth, Su Wang's positioning of Meituan was a food delivery software, although Meituan claimed that it was more than just a takeaway, and this is indeed the case, but Su Wang believed that not only himself, but in the hearts of many people, the understanding of Meituan was to deliver food.

Since he has accepted Meituan in this life, Su Wang does not plan to make Meituan a software that is just a takeaway in the hearts of users, his ambition is that users can find services through Meituan if they have any needs.

"In response to the competition of the public and word of mouth, I would like to make a few requests. ”

Su Wang's eyes swept to everyone, first of all, at Huang Guobin, "The technical department should speed up the development of mobile products, and focus on Symbian, Android and IOS systems to ensure that there will be no problems, and at the same time, the development of GPS positioning systems should be accelerated." ”

"Mr. Su, the technology has already been developed, just waiting for the product to be released. ”

Huang Guobin nodded, about the technology, as early as a year ago, when Mr. Su told him, he had already led the team to develop, and now a framework is constructed, and the company has recruited sufficient technical talent reserves in this area.

"On the side of the audit department, we must speed up the review, but we must also strictly control the quality of the audit, and we can't lower the entry conditions too much in order to pursue the number of merchants. ”

For the qualification review of merchants, in Su Wang's view, it is a red line, to engage in local life as a service, if there is a problem in this regard, even if it is only a merchant problem, it will eventually affect the reputation of the entire company.

The more competitive the period, the more we must pay close attention to this aspect, so as not to be caught by competitors to use loopholes to attack.

"The marketing department, when promoting, to give full play to our advantages, to promote our order system and management software to merchants, we give merchants free of charge, and for the user, give users real subsidies, once found that there are merchants false price increase and then reduce the fake subsidy behavior, a deduction of 30 points of credit, credit score 0 directly close the store, and at the same time punish the relevant person in charge. ”

The credit system was not something Su Wang came up with temporarily, this thing is the same as the credit score of a certain treasure's store, Su Wang's idea is that the starting credit score of each store is 100 points, and every 100 positive reviews will accumulate a credit score, and the website will have a credit score ranking at that time.

The introduction of credit scores will make merchants pay attention to the user's consumption, and in order to let users give praise, they will definitely serve with heart.

Of course, there are good reviews, there are bad reviews, and bad reviews will deduct credit scores, and similarly, there will also breed some so-called malicious bad reviews, but for malicious bad reviews, Su Wang also thought about it, and the data department will conduct data analysis, if a user is in multiple stores, or there are more malicious bad reviews in a short period of time, the user will be demoted or even banned.

"Mr. Su, will you lose users in this way?"

There are some concerns about management, take a treasure as an example, in order to attract users, a variety of schemes have been proposed, which have led to some stores being extremely concerned about users' bad reviews, and sometimes in order to eliminate users' bad reviews, merchants are even willing to provide additional subsidies.

It's not that a certain treasure doesn't know that this news is not very friendly to merchants, but it still does it, in order to seize users, and if you have users, are you afraid that there will be no merchants?

"We're losing malicious users, and no amount of them will help our company. ”

Su Wang's attitude was very resolute, and at the same time continued: "In addition, the Propaganda Department must do a good job in public relations of the company's image, but don't be like other companies, as soon as something happens, try to cover the lid, or spend money to settle it. ”

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