Listening to Li Mu say that Spielberg also liked the song "21Guns" he had just recorded, Du Wei asked happily: "Director Spielberg really said that?"

Li Mu nodded: "Can I still lie to you?"

Saying that, Li Mu said again: "He also said that in February next year, he will give you a chance to be a guest at the Grammys." ”

"Grammy?" Hearing this, even Du Wei, who has never cared about these fame and fortune, is not calm.

The Grammys are like the Oscars of the film and television industry, all movie actors, the coveted awards are Oscars, even if they are only nominated for the Oscars, it is a great honor, so every popular singer has the same feelings for the Grammys.

The Grammy is the highest award in world music, and those who can win awards are all top singers with super strength, and the guests who can be invited to perform on the Grammys are also regarded as the greatest honor, and more importantly, so far, no Chinese singer has been invited to become a Grammy performer!

It is not that the level of Chinese singers is insufficient, but the differences in culture, language, musical styles, etc., make it difficult for Chinese singers to really go abroad, especially on the Western stage.

Moreover, at this stage, Huaxia Capital has not yet shown any edge in the international music circle, so even if a local tyrant wants to promote a Chinese singer to the Grammys, he is basically in a state of nowhere to go.

As soon as Du Wei heard that she might have the opportunity to go to the Grammys, her first thought was shocked, and the second thought was not to believe it, after she came back to her senses, she said to Li Mu with some embarrassment: "Brother Li Mu, how can a newcomer like me be qualified to be a Grammy......"

Li Mu smiled: "Whether you are qualified or not depends not on age, nor on the length of the Tao." ”

Du Wei stuck out her tongue and asked carefully, "Then what are you looking at?"

Li Mu said with a smile: "Look at the strength, look at the works, and look at the resources behind it, the resources are the most important!"

After that, Li Mu patted the seat next to him and said to Du Wei, "Come, sit down, brother will talk to you." ”

Du Wei smiled sweetly, sat down beside Li Mu with her legs together, and blinked at Li Mu like a little girl, looking forward to his next words.

Li Mu said seriously: "There is only one core of the entertainment industry, that is, exposure, movies need enough exposure, so investors need to find the most popular stars, the most fancy directors, and albums also need enough exposure, so record companies will go around making charts, publicity, and buying resources, movie stars can become first-line with enough exposure, and this is the same for singers, but what is the guarantee for exposure?"

Saying, Li Mu said: "Look, the movie "Flying Tigers", there are so many top names, each of them has their own exposure, plus my funds, and the promotion resources I will invest in this movie in the future, will make this movie the most exposed commercial film in history, you are the heroine of the movie, you have a high exposure, and you are the singer of the theme song, and the exposure is even higher, at that time, not to mention the Grammys, you are qualified, even the Oscars, I think you are also qualified." ”

Du Wei said embarrassedly: "Although I studied music professionally, I don't think I am qualified to go to the Grammys, not to mention that I have never studied acting at all, how can I be qualified to go to the Oscars......"

Li Mu said with a smile: "This is going to talk about the issue of resources, you have me to provide resources behind the scenes, and Spielberg to endorse you in front of the stage, such resource support, Oscar and Grammy are nothing." ”

Saying that, Li Mu said again: "What's more, if you are invited to participate in the Grammys and become a guest performer, I will write you a better song at that time, so that you will blow up the audience as soon as you appear on the stage!"

In Li Mu's mind, there are too many popular singles all over the world, whether it is Sister Stone, Sister Fruit, Adele, Taylor Swift, just choose one from anyone's famous song, it is enough for Du Wei to amaze the entire Western music circle, if Du Wei plays well, it is likely to directly steal the limelight of the entire Grammy.

If you use your skills to surprise the entire Grammys as the beginning of Du Wei's global singing career, it must be called a fantastic start.

Du Wei said a little shyly: "I'm afraid I'll be nervous when I get to such an occasion, what if I disappoint you......"

Li Mu smiled indifferently and said, "You are such a confident girl, you won't be nervous wherever you put it, don't worry, I believe in you." ”

……

When Li Mu sent Du Wei home, Mars, who was far away in the United States, had already fried the pot.

After realizing that the sales volume in the end market was declining rapidly, they immediately launched a comprehensive data monitoring to analyze the terminal sales data around the world in real time, and they despaired that the terminal sales data was still declining.

Even in the U.S. home market, sales have begun to decline significantly, and the negative news that continues to ferment and go viral on the Internet is constantly unleashing its power.

Roland Maas, the chairman of the board of directors of Mars, was furious about this, and just when he couldn't find a suitable solution, Mars' marketing director told him a new data: "Mr. Maas, we have just received news that in terms of pet food, the global sales of Desire have more than tripled in the past few days, and their factories have now begun to enter full production, and the channel is developing rapidly!"

Saying, he added: "In addition, yesterday Li Gouzi's Titter updated a photo of eating craving dog food, which received tens of thousands of retweets, and now the popularity of the craving brand is very high on the Internet, and the exposure of the brand and products is also very high, and it is estimated that their sales will go to a higher level in the past few days." ”

Even if the desired product is more expensive and less cost-effective, but with the promotion of Li Gouzi's Weibo, its sales are like riding on a rocket, rising non-stop, and now, Li Gouzi has become the world's first Internet celebrity dog, and the desire for this brand has also become the world's first Internet celebrity pet food brand.

Once anything is red, who the cares about the cost performance.

It is also for this reason that the sales of pet food in the Mars product line have also fallen the most, far exceeding other products.

After hearing this, Roland Maas angrily scolded: "Neil, that short-sighted bastard, gave up such a good opportunity to a competitor!

Poor Neil had already been fired from the board by this time, but even that didn't ease Roland Maas's resentment towards him.

After scolding Neil, Roland Maas was still angry, and he said to the marketing director: "We must now find a way to restore consumer confidence in our products and word of mouth, and the board of directors will immediately approve a $20 million advertising budget to help the company tide over the difficulties, and we will rebuild sales through growing exposure." ”

The person in charge of the market said with a serious face: "Mr. Maas, we immediately added the advertising budget, which is really helpful to increase sales, but in this case, it is equivalent to driving against the wind, and the cost of moving forward is too high, and it is likely to invest 50 million US dollars, but it still does not have a good effect, after all, Makino Technology is still fighting against us, and the negative news of our products is spreading on the Internet, and I personally feel that we should start by solving the negative news on the Internet." ”

Roland Maas said angrily: "Behind this, it is obvious that Titter is fueling the troubles, and we don't have a strong voice on the Internet, how can we solve the negative news at this stage?"

"We can sue Titter for maliciously restricting the functionality of our official Titter, ask them to immediately lift all restrictions and apologize to us, and then we can sue Titter for maliciously indulging in unwarranted remarks that slander us, so as to tarnish our corporate image," said the head of the marketing department. ”

Roland Maas asked in an unkind tone: "What do you think are the chances of winning this lawsuit?"

The person in charge of the marketing department said: "I don't dare to say how big it is, but as long as we sue and the U.S. court accepts it, this matter will become a big news, at least users will pay attention and know that we may have suffered unequal treatment, which can be regarded as a crisis public relations for us in disguise." ”

Roland Masto hesitated for a moment with his chin, nodded slightly, and said, "Okay! Immediately contact the best and most authoritative business lawyer group in the United States, this time to make the matter bigger, it is best to let users around the world pay attention!"

……

Early the next morning, Li Mu was woken up by a phone call from Lin Qingya, who was in North America.

Lin Qingya asked a little embarrassedly on the phone: "Mr. Li, didn't disturb your rest, right?"

Li Mu said, "It's okay." Then he asked: "Qingya, you called so early, is there something urgent?"

Lin Qingya said: "It's not a big deal, but to tell you, Mars filed an indictment in the U.S. District Court for the Eastern District of New York, accusing us of maliciously restricting the functionality of their official Titter, and maliciously indulging and promoting negative news that slanders them." ”

Speaking of this, Lin Qingya said: "This incident is quite a big one, and many local American media have begun to report it, and it has a great influence. ”

Those media didn't want to offend Li Mu because of Mars, so they didn't want to help Mars make a statement, but they were still very interested in neutral news, so when they heard that Mars had sued Makino Technology, they all opened a column to focus on this incident.

Li Mu didn't care about this, and said with a smile: "I understand, I will respond later, if there is a local American media who want to interview you, you can just push it away." ”

"Okay Mr. Li, I understand. ”

Li Mu hung up Lin Qingya's phone, immediately called Kong Lingyu, and said as soon as he opened his mouth: "Old Kong, immediately block all the accounts of Mars's official WeChat, so that their staff can no longer log in." ”

Kong Lingyu didn't ask the reason, and immediately nodded and said, "I'll arrange it." ”

Subsequently, Li Mu opened his laptop, logged in to his Titter, and posted a new tweet in English, the text of which read: "Makino Technology officially terminates the use of all Titter accounts of Mars, and hereby notifies you." ”

In addition to this sentence, he also attached a screenshot of the content of the screenshot, which is clause 8.3.1 of the Titter registration agreement.

Titter's user registration terms are very lengthy, with a large number of user code of conduct and platform privilege descriptions, and it takes at least half an hour to read them all, so almost no one looks at them carefully, and they all directly check and agree when registering.

Article 8.3.1 of this registration clause reads: "Titter has the ultimate right to manage all accounts on the platform, and if a large number of negative news spreads, a large number of users' abnormal remarks, and abnormal operations are caused by the user's improper operation and misconduct, such as (comments, forwards, and likes), Titter has the right to terminate all the control rights of the violating user over his account in order to protect Titter's own rights and interests!"