The publicity work of the "Huaxia New Baking" program group is really "slack", very "negative", and very "lazy"!

But at first they didn't want that...

At the beginning, Jian Minghao wanted to publicize it, and planned to unite the three celebrity guests and bakers of the first issue to promote it on platforms such as Xinxin Weibo, Little Green Book, Salted Fish Live and so on a week before the show was broadcast.

Moreover, the celebrity guests invited by the show this time are all heavyweights and super heavyweights in Huaxia, such a good selling point, how can the program team not promote it?

One is a supermodel who is still famous in China and internationally for ten years, a singing and dancing singer who has been misunderstood by public opinion and then turned red, and the last one is a girl idol who became popular in the entire entertainment industry overnight last year.

These three celebrity guests, taking out one of them, are all the ratings guarantee of a variety show on the big station, and now they are actually gathered in a variety show, as long as this matter is slightly promoted, it can bombard the entire entertainment industry.

However, when the girl in charge of the propaganda team of the program team carefully asked Mu Sheng's opinion on Weixin, the original promise turned into a refusal.

？？？

The girl hesitated for a moment, and her voice became more cautious, "Teacher Mu Sheng, is it inconvenient for you, or do you have any questions?"

There was still a trace of shock and dismayness in the soft and glutinous voice, according to the previous thinking, the artists would not refuse such publicity, and even actively cooperated, and even asked that the promotional picture must be their own focus.

But how can it not be to get the answer of rejection?!

Thinking of this, the girl frowned involuntarily, her face was full of trouble, how should she explain to Director Jian now?

At this time, the mobile phone suddenly vibrate, and the girl looked at the four words "Teacher Mu Sheng" on the phone, and hurriedly clicked to connect, not daring to delay for a second or two, "Hello, is it Teacher Mu Sheng?"

A nice female voice came from the other end of the phone, "Xiaoxuan, the name of our variety show is "Huaxia New Baking", right?"

"Yes. ”

"So from the point of view of the theme, the focus of this show should be based on baking, and the recording is also filmed around baking, so who should be the center of our show?"

"Lou Qingyu, Pu Yucheng and Zheng Xuyao are the three bakers?"

"Yes, if our three celebrity guests are to promote the show, then the audience's attention will probably only be on the three of us, but ignore the people who should be the most concerned about this show. ”

Although Mu Sheng's voice was soft, it was inexplicably persuasive.

The girl held her phone tightly and whispered thoughtfully, "Teacher Mu, I probably understand what you mean." ”

"Well, I'm looking forward to this show being out of the circle, getting a lot of attention, and being on the hot search every week, and I also hope that the reason for all this is from the bakers in the show and the baking they make, not us celebrity guests. ”

"After all, baking is the protagonist of this show!" Listening carefully, Mu Sheng's voice seemed to have a hint of meaning, making the girl on the other end of the phone stand in place and think for a long time, until the phone came to Mu Sheng's words that he was about to hang up.

"You just tell Minghao, he will understand. ”

"I understand, Teacher Mu Sheng, thank you!"

The girl originally frowned because she was nervous, but at this moment she slowly eased up, and sure enough, when she conveyed Mu Sheng's words to Jian Dao, Jian Minghao did not mean to hold her accountable for her work.

"Then you contact Lou Qingyu, Pu Yucheng and Zheng Xuyao to promote the launch of the program on Xinxin Weibo this week! Also, explain the situation to Lin Jue and Wei Jiaqi. ”

"Received, Director Jian!" the girl confidently agreed, this should be easier to communicate than the celebrity guests!

However, within half an hour, the girl knocked on the door of Jian Minghao's office with a sad face, "Director Jian, no!"

"Lou Qingyu and Pu Yucheng haven't opened a new Weibo!" The girl patted Jian Minghao's table with a shocked face, and seemed a little incredulous.

"And what about Zheng Xuyao?"

The look on the girl's face changed, and her expression was a little indescribably strange, "Although Zheng Xuyao is open, there is no operation and management, and every day he is either paying attention to the Internet celebrities of the salted fish live broadcast, or forwarding the lottery..."

Now, Jian Minghao knows why the girl has this expression, none of the Weibo of these three people is suitable for the program team to promote...

"In this case, then the preliminary publicity work of our program group should simply omit the publicity about the guests!"

Save???

"Well, since the guests don't appear, then before the show is broadcast, let's simply promote, don't spend energy and time to promote, and maintain a sense of mystery first. ”

Mystery???

"It's simple, just post a Weibo. ”

A Weibo ???

Half an hour later, after the girl came out of Jian Minghao's office, the magical expression on that face could be described in a few words, subway, old man, mobile phone.

Although the program is so "slack", "lazy" and "negative".

But fortunately, the leaders of the TV station arranged the program preview during the two prime time hours of lunch and dinner, although it did not show what the celebrity guests were, but in the picture, they were wearing pure white baking uniforms, their hands were dancing quickly, and all kinds of ingredients and materials were blooming in various colors under the pair of slender and good-looking fingers.

There is also the rainbow mille-feuille cake that appeared at the end of the show preview, and the high-value cake instantly attracted many girls, foodies, sweet lovers, etc., and they have secretly determined to squat on this variety show after seeing the broadcast time.

In addition to the preview of this show, the girl from the Propaganda Department finally thought of a propaganda method that seemed to be a good one, and Jian Minghao and others would not object to it!

That is to bring up a few gold owners and fathers to publicize together!

What is the father of the gold owner, it is the thigh, it is the rice bowl, it is the money!

That night, the official Weibo of Aiguo Pai, Fuyunlai Group, and Tao Gourmet APP forwarded the short Weibo in a low-key manner, but there are still a lot of fans of the gold owner's father, even if it is low-key, it is still seen by many netizens.

[Dad has sponsored a new variety show again?!My dad is so rich!]

[It's actually a food variety show, hey, it's broadcast on Saturday night, you can take a look at it if you have time]

[I hope it's not another game show dressed in the guise of food...]

[Don't you think the publicity of this show is a little different, whose program promotion is only one line of words?

....

There are more and more comments like this, and the official Weibo of "Huaxia New Baking" has also been noticed by more and more netizens, and the discussion about the show has slowly risen, and the show has gradually become known.

But even if you don't see the publicity, the people who habitually click on the magic capital platform will open the magic capital platform on Saturday night.

At 9 o'clock, after the advertisement ended, many people were a little surprised to see the new picture displayed on the screen, looking at the five big characters placed in the middle, "Huaxia New Baking?