Chapter 673: Dress Up

"Director, there have been more and more people following us as a takeaway platform recently, and this business doesn't seem to be easy to do!"

Xiao Jianguo walked over with a sad face, complaining, his eyes were bloodshot. Pen Fun Pavilion wWw. biquge。 info

Lu Heng greeted Bian Jiang, then looked at him with a smile, spread his hands and said, "Tell me, what's going on?"

Xiao Jianguo took a sip of water, not caring about his image at all, and spit bitter water to Lu Heng.

"Our Ele.me has been running for more than a month, and the benefits are getting better and better. Of course, as you said, it's not the best time. But that's it, there are also some people around the university town who see the business opportunities in it, either students or people in society, who are studying in this area. Just last week, a food delivery company similar to ours also opened, blatantly handing out flyers at major universities to steal our business. ”

Lu Heng knocked on the table thoughtfully, and he was also a little caught off guard by this situation.

I didn't expect so many people to follow the trend, and when they saw Xiao Jianguo and they made money, they immediately invested in this industry.

Xiao Jianguo continued: "Our input cost is more than 100,000 yuan, and the threshold is low, so those people can easily enter the door. I'm worried, next, there will be more food delivery companies set up, room manager, what do you say?"

Lu Heng's eyes narrowed, his eyes showed a thoughtful look, and Xiao Jianguo also looked at him with blank eyes.

Although Lu Heng doesn't care about the specific management of Ele.me, in the general direction, he will still put forward some opinions.

Some time ago, thanks to Lu Heng's suggestion, Ele.me became more and more well-known in the vicinity.

After a while, Lu Heng said slowly: "Do you know their scale, such as manpower, franchise merchants, business scope, these things?"

Xiao Jianguo was stunned for a moment, then scratched his head, and said embarrassedly: "I don't know much about this, I think they have a lot more takeaway staff than us, and they want to squeeze us out of this market from the beginning." ”

Lu Heng was speechless, the so-called knowing oneself and knowing one's opponent, invincible in a hundred battles, he didn't even know the scale of the other party, and he had no way to judge!

Bian Jiang brought some food over, and when he heard this topic, he couldn't help but smile.

After sitting down, he said to Lu Heng: "I know something, the one they opened on the street in Jianguo is called Kuaiyouhao Takeaway, which has a scale of about thirty or forty people, and the business scope is the same as that of Jianguo." As for the franchise merchants, there are not many, after all, they have just opened and are not well-known, so they can only take over the business of some small restaurants nearby. ”

Xiao Jianguo glanced at Bian Jiang gratefully, and then looked at Lu Heng with a blank look.

He has been really annoyed by this recently, and he has also thought of some countermeasures, such as increasing publicity efforts, or making the food delivery staff more service-oriented, but to no avail, the other party's development is also in full swing!

After listening to Bian Jiang's words, Lu Heng thought about it and said pertinently: "Since they dare to determine the scope of business from the beginning, they must have done enough investigation and directly copied our model." ”

Xiao Jianguo nodded and looked at Lu Heng with admiration, "That's true, even the battery cars I bought are exactly the same, I suspect that they are touching our way to order the car." ”

Lu Heng shook his head and smiled, "They are very cautious, but they have forgotten a little, often the first person to eat crabs gets the most benefits." Imitation, after all, is just the end. ”

Xiao Jianguo's eyes lit up and he looked at Lu Heng expectantly.

As Bian Jiang said, the size of their takeaway team is about thirty or forty, almost double that of Ele.me, and from the very beginning, they have been squeezing Ele.me out of the business. But they forgot one thing, this market is so big, maybe seventy or eighty percent has not been developed, but this development progress is unlikely to be much faster. There is a step-by-step process, the acceptance of college students, changes in the social environment, and so on.

And to spread the stall so big at the beginning, they must be prepared to face the lack of profit and continue to make up for it. But, obviously, they didn't do it well!"

Speaking of the back, Lu Heng shrugged, as if he was disdainful of those merchants who followed the trend.

"What do you say?" Xiao Jianguo was puzzled.

Lu Heng explained with a smile: "From the beginning, our manpower was set at twenty people, and that is because this market can accept it to such an extent now. Why are so many of them taking it for a while? Also, in the next month, the major colleges and universities will have holidays, can they have a list to take these things? Have they considered these things? More manpower means greater labor costs, which is why I told him not to worry when I said that I wanted to increase the number of people. Our goal is to gradually infiltrate high-end office buildings before the university holidays, and build a good relationship with those white-collar workers and executives, who are the source of our summer vacation list.

This kind of office building generally has strict restrictions on food delivery, and it is impossible to let too many outsiders come in and out. As long as we get the top spot, it's basically no one else's business. When it comes to the summer vacation, it is time for those who follow the trend to suffer. ”

Xiao Jianguo lowered his head, thought slightly, and showed an excited look on his face.

"Director, when you say this, my heart is steady. I've been so upset about this for the past few days, so I'll go back to those office buildings tomorrow and try to get some more orders. ”

"Are you going to go like this?" Lu Heng asked as he looked at Xiao Jianguo.

Xiao Jianguo looked at himself, green sportswear, red sneakers, and a very eye-catching presence on the court.

"Is there anything wrong?" he wondered.

Lu Heng smiled and persuaded: "Last month's profit balance is out, you can take your share to buy some equipment, at least you have to make yourself look like a dog." Otherwise, if you come to the door in this student attire, no one will want to sit down with you and talk. Also, go for a haircut, try to be fresh and clean. You should understand the principle that people rely on clothing. ”

Xiao Jianguo was stunned for a moment, looked at Lu Heng's khaki slacks, white short shirt, and then looked at Bian Jiang, wearing a pure white casual shirt, and then compared it with himself, the gap was immediately apparent.

He touched the back of his head, smiled, and didn't refute.

In my heart, I have already made up my mind, and when I have time in the past two days, I will go out to pick up myself.

It doesn't matter if you have money in your pocket, at least you have to dress like you're rich.

............................

(To be continued.) )