Before being adopted by Li Mengru, Mengmeng was not a completely healthy child, there was nothing wrong with her body, but she had a tendency to be autistic psychologically, and she didn't speak or communicate with others.

Such a child is actually very troublesome, but Li Mengru used her warm love to melt Mengmeng's closed heart and make her slowly become a normal child.

Speaking of which, Niu Niu also has a part in it.

Speaking of her daughter, Li Mengru sighed very emotionally: "I didn't understand you before, there are so many opportunities to make money, but you don't care about it at all, but now I know that compared to my daughter, these are not important at all!"

"Now when I watch the news, sometimes when I see the news of parents abusing their children, I feel very distressed and angry, and it's too late to pamper, how can I do such a thing?"

Luo Kai nodded: "I'm the same as you." ”

"Really..."

Li Mengru said: "I really hope that all children in the world can have their own happiness and grow up healthy and happy, just like Mengmeng and Niuniu." ”

Luo Kai looked at Li Mengru and saw not the general manager of a media company, but a real mother.

Li Mengru was a little embarrassed by him: "Am I too hypocritical?"

Luo Kai smiled and shook his head.

If this is hypocritical, then he is also hypocritical.

Click!

At this moment, there was a soft knock on the office door.

Li Mengru sat up and said, "Please come in..."

"Hello Mr. Li..."

It was Zhang Bo who pushed the door in, he first said hello to Li Mengru, and then said to Luo Kai: "Mr. Luo, the people from Morning Star Stationery are here, is it convenient for you to talk to them now?"

Li Mengru said: "If you have something, you can go, and we will talk when we are free." ”

Luo Kai smiled: "Okay, next time I'll take Niuniu to your house to see Mengmeng..."

Leaving the general manager's office, Luo Kai and Zhang Bo went downstairs together to the early summer animation studio.

There were two guests waiting in the reception room.

The other party, a man and a woman, is a representative of Haijin Chenxing Stationery Co., Ltd., and the two came to Early Summer Animation to negotiate the brand authorization of "Pleasant Goat and Big Big Wolf".

"Pleasant Goat and Big Big Wolf" premiered on Jiangxi Satellite TV on July 1, and has aired 47 episodes so far, and the ratings have been high, firmly occupying the ratings champion in the same period.

Several of the main cartoon characters in "Pleasant Goat and Big Big Wolf", such as Pleasant Goat, Beautiful Goat, Lazy Goat and Big Big Wolf, etc., have been loved by countless children, and even emojis based on these images have appeared on the Internet.

This cartoon is not only very popular with children, but even many adults are watching it, and the cartoon image can be said to be deeply rooted in the hearts of the people, and the evaluation is good.

Therefore, many merchants have taken a fancy to "Pleasant Goat and Big Big Wolf", and have come to seek to buy the image authorization of "Pleasant Goat and Big Big Wolf" to use on their own products.

This is not only because Pleasant Goat and Big Big Wolf is very popular right now, but more importantly, the animated characters are very suitable for goods such as toys, stationery, clothing, food, beverages, and so on.

The children's consumer market is a huge market!

But Luo Kai was not carried away by this, or rushed to license the brand image of "Pleasant Goat and Big Big Wolf" out in exchange for money.

Because this piece can be said to be the core of early summer animation, he founded early summer animation, produced "Pleasant Goat and Big Big Wolf", and registered the copyright of this animation brand and cartoon image worldwide, but he never thought of selling it cheaply.

None of these merchants' offers met Luo Kai's expectations, so none of them are authorized to go out at present.

In fact, there are a few of them that are not low, and if they are other animation companies, they must sign the contract immediately, and the longer the authorization, the better.

In terms of brand development, domestic animation companies can be said to have no way to compare with their Hollywood counterparts, and there are also animation image authorizations, but there are few examples, and they are basically sold for money, and they can make a fortune.

But Luo Kai's brand positioning of "Pleasant Goat and Big Big Wolf" is different, and the object of his reference or comparison is the Hollywood animation giant, and he would rather hold it in his hand than sell it easily.

This makes those merchants who come to seek cooperation very incomprehensible,Some think that early summer animation is too self-conscious,Some think that early summer animation is too greedy,The response is quite fierce,So that many peers have heard of it。

Duan Hongrui was worried about this, worried that he would offend everyone, and finally led to the brand authorization of "Pleasant Goat and Big Big Wolf" being ignored, and it was far away for early summer animation to achieve profitability.

Luo Kai was unmoved.

And the Morning Star stationery that came to the door today is the object that he also has to pay attention to.

Morningstar Stationery is a well-known domestic stationery brand, its product market share has always been in the forefront, and there are a large number of exports, belonging to the real big customers.

"Hello..."

The business representative sent by Morningstar Stationery was surnamed Zhang, a middle-aged man in his forties, and another woman was the company's legal counsel.

Morningstar Stationery has taken a fancy to the brand image of "Pleasant Goat and Big Big Wolf", and hopes to obtain the authorization of Early Summer Animation to use a full range of cartoon images such as Pleasant Goat and Beautiful Goat in its own stationery products.

As one of the top stationery brands in China, Morningstar's offer is still very sincere, and the brand licensing fee of five million for five years is of course exclusive.

To be honest, the price of Morningstar Stationery actually did not meet Luo Kai's requirements, but Luo Kai knew very well that in terms of the current popularity of "Pleasant Goat and Big Big Wolf", the licensing fee of five million in five years is already very sincere.

Of course, Morningstar Stationery is not stupid, they are actually betting on the future of "Pleasant Goat and Big Big Wolf", and they must have evaluated the market of this cartoon and are optimistic about the potential and influence of "Pleasant Goat and Big Big Wolf", so they came up with such a contract.

After some serious consideration, Luo Kai agreed to the offer of Morningstar Stationery, but he wanted to change it from five million in five years to three million in three years.

This surprised the business representative of Morningstar Stationery, obviously Luo Kai has a higher evaluation of the future of his own brand, so he would rather earn two million less than reduce the authorization period.

As a result, the two sides began negotiations, and finally reached an agreement, and Morningstar Stationery and Early Summer Animation took a step back and sold for four million in four years.

In addition, after the expiration of the contract, Morningstar Stationery will have a pre-emptive purchase of the new license.

And the conclusion of this agreement means that the hematopoietic function of the early summer animation has been truly activated!

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The second one is sent.