"On behalf of Ahri Pictures, I will guarantee 2.1 billion!"

Fan Luyuan finished saying this lightly, smiling and waiting for their reply.

Since Fan Luyuan took over Ahri Pictures, there has been no major action except for the announcement of six films at one time.

And unless all these six films are successful, Ahri Pictures will still lose money this year.

At present, the four major ticketing platforms are competing for each other, and the share of each point is crucial, and the money invested is hundreds of millions or even billions.

Glutinous rice movies started the fastest, and basically any movie theater in the country has a ticket machine for glutinous rice movies.

And glutinous rice movies have an absolute advantage that Ah, Tengxun, and Meituan don't have.

Hantang Media and Hantang Pictures have hundreds of ground distribution personnel across the country, and Nuomi Film has also recruited a large number of promoters when distributing ticket machines across the country.

This is still being compiled, as far as Fan Luyuan knows, Hantang has found a large number of temporary workers on the basis of nearly 1,000 promoters, and expanded to 5,000 people, which the other three do not have.

There is such a large number of promoters, and there are people in every cinema all day long, promoting glutinous rice movies to fans and around.

This is also why the ticket evasion ticket and micro ticket are only more than half a year behind, and all the models are used to change the glutinous rice movie, and with the traffic of the two major companies, it is still lagging behind the glutinous rice movie.

That's QQ, Weixin, and Zhifubao, each of which has hundreds of millions of users, and it is also what the two major companies rely on to survive!

However, in a hurry, it was impossible to quickly set up a large-scale and combat-effective local push team, and the 5,000 ground push personnel, including the ground distribution personnel of the Han and Tang Cinemas, understated the traffic entrance.

The magnesium regiment has an army of 8,000 people, but it is not enough in itself, so how can it be used on cat's eyes.

Now glutinous rice movies occupy 27% of the market share of online ticket sales, 22% of ticket evasion tickets, 19% of Maoyan, and 16% of micro tickets.

The four major platforms occupy 84% of the share, and more than 10 platforms such as Dianping, Grava, Shiguang, Damai, Compass, Wanda, and Hapiao share the remaining 16%.

Sooner or later, these small platforms will be swallowed up, and this is the case in the Internet industry, which continues to merge and raise funds, and in the end there are only two or three left.

Two or three families can't coexist, the first eats meat, the second drinks soup, the third drinks the northwest wind, and it may go out of business at any time.

However, the length of this process depends on the strength of several companies, if the strength gap is large, mergers and acquisitions will be very fast, and industry unicorns will be born quickly.

Otherwise, it's a long process.

This is the case with the ticketing platform, don't look at the smallest share of micro-tickets, but the traffic of QQ and prestige is not a decoration.

Maoyan has Guangxian and Tengxun as shares, and he will not be able to die for a while.

Glutinous rice movies are the same, this year, it melted 2 billion and smashed it down, which is enough to see Tang An's determination.

I can't tell for a while on the line, but it's impossible for Ah Tanuki and Teng Xun to lose, so it depends on when Guangxian and Han Tang can't hold on.

In terms of cinemas, Ahri Pictures also wants to acquire some to form a cinema chain, or simply directly acquire a cinema chain.

But the cinema chain is a profitable business, and Ah Lifu only took a stake in the land and took more than 10 shares.

There is no breakthrough in these two aspects for the time being, so film and television production and distribution are the focus.

Although the previous six films are all very promising projects, their potential is limited, and they can't be compared with Zhou Xingchi's "Mermaid", and the box office of the six movies together is not known to be as high as "Mermaid".

Ma Yun personally won the investment share of 50 million, and naturally he didn't want to let go of the issuance right.

It's just that Han Tang made the first move, directly reporting from 1.3 billion to 2 billion.

Although there were a few days between these four offers, Fan Luyuan knew that the more successful the big man, the greater the determination, and after the last 1.8 billion, he guessed that Hantang was likely to increase the weight in the end.

The 2 billion guarantee is extremely risky, after all, filming has not started yet, and everything is unknown.

But since Tang An took a fancy to it, Fan Luyuan discussed it with the company's senior management and decided to follow up.

Of course, the most important thing is the combination of Zhou Xingchi + Deng Chao, coupled with the fact that the youth films that sell feelings are now on fire, so the feelings of Zhou Xingchi will definitely not be lost.

Not everyone will have Tang An's absolute trust, at least not outsiders.

People have independent thoughts, and the same nine-year compulsory education can teach people with completely different views, not to mention that Tang An's actions can affect so many people.

The movie "Charlotte Troubles" adapted from the drama of Happy Grandma invested by Hantang also followed up by Fan Luyuan, but it was a step too late, Hantang had already invested 12 million, and Happy Grandma had invested 8 million.

I wanted to use 200 million guarantees to win it, but the production cost was 20 million, and 200 million guarantees were definitely a high price.

However, it didn't talk about it, and Han Tang added 50 million times once, and finally Han Tang added 550 million.

It's really crazy, Shen Teng has been on the Spring Festival Gala for two years, acted in a few dramas, and opened a 550 million guarantee.

Even if he believed in Tang An's vision, Fan Luyuan did not follow.

If the box office of 500 million was so easy, he would immediately gather those sketches and cross talk actors who often appear on the Spring Festival Gala to make a film.

......

Fan Luyuan suddenly opened a guarantee of 2.1 billion, which made Wang Changtian, Lin Sheng, and Chen Zhenyu all stunned.

Chen Zhenyu looked at the two of them and didn't speak, Zhou Xingchi and Xinghui were only responsible for making the movie well, and the other publicity and distribution had little to do with them.

No matter which issuer it is, as long as it has the strength.

Lin Sheng and Wang Changtian glanced at each other, and Wang Changtian spoke first.

"Mr. Fan wants to release "The Mermaid"?"

Fan Luyuan smiled, "That's right, I'm also very optimistic about this movie, it's worth the risk." ”

"But Ah, the raccoon's ability to publicize. Lin Sheng reminded.

Now Ahri Pictures is still a younger brother, and before online ticket purchases occupy 90% of the share in the future, and fare evasion tickets occupy 30% of the 90% share, Ahri's publicity and distribution ability cannot rank among the top five in China at all, and it cannot shake the status of several giants.

Don't forget, there is no ground distribution channel for Ahri, and the ticketing platform currently only accounts for 60% of the share, even if the ticket evasion ticket accounts for 22% of the share, it is far from enough.

As for publicity, even if there are some advantages, they are not much bigger.

Zhongying and Guangxian are much stronger than Ah Li's publicity.

Fan Luyuan also has a number, and Ahri Pictures is far inferior to Han and Tang Dynasties in terms of publicity, and it is not as good as the other two parties on the scene.

He said, "With a guarantee of 2.1 billion, Ahri will do its best to publicize it, and will come up with at least 100 million publicity and distribution costs to ensure the box office, and also ensure the interests of Ahri and everyone." ”

2.1 billion.

Wang Changtian quickly weighed it for a while, and returned the money two years in advance, even if he gave up the issuance share, it would be beneficial to him.

After all, no matter how high the box office is, it can't be much higher, and if the box office is not as expected, the loss will be great.

"In that case, let's see the reaction of Han Tang's side, if they don't follow, it will be distributed by Ah Lifu Pictures, what do you two say?" Wang Changtian asked Lin Sheng and Chen Zhenyu.

"No problem," Chen Zhenyu nodded in response, Zhou Xingchi had already given him the expected number.

"I'll go back and ask Kang Dong. "For such a big project, Lin Sheng has to go back and ask Campey's opinion, and it will be discussed at a high-level meeting.

State-owned enterprises, the more important the matter, the more important the meeting.

"Then let's wait for Han Tang's response. ”

Fan Luyuan breathed a long sigh of relief, it is easy for foreign capital to play in the film and television industry, but it is not so easy to be the top in the industry.

was in charge of Zhifubao before, handling hundreds of billions of funds, so Fan Luyuan did not take a small film and television industry in his eyes.

At that time, he was dealing with big banks and the China Banking Regulatory Commission, or colliding head-on, daring to cross the red line of the law to unilaterally open fast payment, and he didn't pay much attention to the film and television industry.

But since taking office, there have been a lot of troubles, the theater chain has not yet been shadowed, and the projects invested in are not so simple.

Chen Kexin and Wang Jiawei are basically responsible for those projects, and there are a lot of them.

But this time, the fight for the right to issue is with real money!

Fight for money, Fan Luyuan has absolute confidence in this regard, even if all the films and television are combined, they can't fight Ah Tanuki!

This is the biggest advantage of Ah-Tanuki, and it is the advantage of being completely crushed, and it is also what Ah-Tanuki is best at!

Two days later, Hantang Pictures responded with a guaranteed offer of 2.2 billion!

Fan Luyuan didn't say a word, and immediately increased to 2.3 billion.

Hantang Pictures added another 100 million, 2.4 billion!

......

Ah, a high-level meeting of Tanuki Pictures, several company decision-makers gathered.

"2.4 billion, nearly 400 million higher than Tang An's "Interstellar", and I don't know how they came to be so sure. COO Deng Kangming sighed.

It's right to guarantee that it's gambling, but now there is only one film with a domestic box office of more than 2 billion, and the box office record in film history is 2 billion.

directly opened a guarantee of nearly 400 million higher than the box office record in film history, which is absolutely crazy.

In contrast, Ahri previously snatched the distribution rights of "One Step Away" from Wanda with a high guarantee of 1 billion, which can be regarded as a bargain.

President Zhang Wei looked disdainful, "Hmph, Tang An is getting more and more crazy, according to his approach, Hantang will not worry about it in the future." ”

Han Tang is Ah Tanuki's biggest opponent, and the opponent is so crazy, it is naturally pleasing to see it.

Madness is the beginning of perdition!

Even if Ah Li's 2.3 billion guarantee is opened, I don't really believe that this film has been sold to 2.3 billion, and it will be Amitabha Buddha to have a box office of 2 billion.

Fan Luyuan didn't expect Han Tang to dare to follow, and it reached a sky-high price of 2.4 billion guaranteed.

It's more money than a raccoon!

The corners of Fan Luyuan's mouth pulled a trace of disdain, and said to a few of them, "In this case, we have also followed 2.5 billion, and the propaganda department and the fare evasion ticket are now starting to prepare marketing plans, and this number is too high, and it is unknown to what extent our publicity and distribution ability can reach before the Spring Festival in 16 years, we should need a partner." ”

Even if Fan Luyuan is not afraid of losing money, who would want to lose if he can make money.

2.5 billion guarantee, if there is only 2 billion box office, it can barely guarantee the capital, but the difference of 500 million box office is a failure, and the guarantee fee paid in advance has a lot of interest for two years.

Moreover, Tanuki Pictures is a listed company, and its accounts should be good-looking.

Find a strong partner, and the box office will be more guaranteed.

After discussing it, I finally decided to find China Film, after all, it is also one of the investors.

Moreover, Wang Changtian has always been a small fight, a small one, and rarely participates in high-risk projects, so Fan Luyuan will not go to Wang Changtian.

Fan Luyuan personally went to meet with Kangpei and said his intention to cooperate.

2.5 billion guaranteed...

Compex is a little wavering, this number is outrageous, not to mention that China Film shares are ready to go public, once it fails, the impact will be not small.

However, thinking that Tang An was clenching on this film, Kang Pei gritted his teeth and agreed.

Snatching Tang An's project is also a great pleasure!

The price of 2.5 billion, Fan Luyuan and Kang Pei are also full of confidence, this number has exceeded this era, and it is still unknown whether there will be a movie to break through this number in the next three years.

The four investors got together again, and Wang Changtian was slightly stunned when he learned that Ahri and China Film jointly offered a guarantee of 2.5 billion.

The four major investors, if there is no guarantee, should be jointly issued by China Film, Guangxian, and Ahri.

But now that Ahri and China Film have cooperated, the two of them cooperated, and they didn't play with envy.

Wang Changtian was angry in his heart, but he didn't show it, and his expression was still as usual on the surface.

He cupped his eyes and said with a smile, "Fan Dong is so courageous, since this is the case, then it depends on whether Han Hantang will increase the price." ”

Fan Luyuan smiled, "Wang Dong thinks they will add?"

Wang Changtian said, "I don't think Tang Dong is so easy to give up." ”

Fan Luyuan smiled and didn't say much.

......

After leaving the club and getting into the car, a trace of gloom flashed in Wang Changtian's eyes.

Who will distribute the film is actually decided by their four major investors.

Zhou Xingchi can't get involved in the distribution, that's the matter of the three of them, as long as the three of them join forces, this matter can be decided.

2.5 billion, the three of them are guaranteed together, the risk is a little smaller, and there is an investment income, and the whole will not lose money.

It's just a fight, Wang Changtian doesn't dare!

But now that Ahri and China Film have united, the three major companies are so optimistic about this project.

Wang Changtian wondered if he could join forces with Han Tang, and the two sides would jointly guarantee the bottom.

But after thinking about it, it has reached 2.5 billion, and if you add 100 million, it is not just 100 million, which means that the risk is infinitely higher.

"Forget it, it's too risky, let them play. ”

Wang Changtian shook his head and stopped thinking about it.

......

Three days later, Hantang Pictures once again gave a high price guarantee of 2.6 billion, and matched Ah Li, China Film.

This time, however, Compebe stopped following.

China Film Co., Ltd. has been listed for 16 years, and once the film fails, or even makes a big pounce, resulting in the failure of the listing, it will be a big trouble.

And this guarantee fee has to be paid in advance, even if it is half, it will cost more than 400 million, and it will take 16 months after the Spring Festival to recover this money.

If the business is not very good after this year, resulting in the inability to make a profit this year and fail to meet the listing requirements, then it will be over, at least he will be finished.

Last year's net profit was only 490 million, and this year's one-time payment is more than 400 million, plus the investment of more than 500 million, which is higher than last year's profit.

Compeq can't afford to gamble on this bet.

In the end, China Film didn't follow, and it was difficult for Ah Tanuki Pictures to follow, and they couldn't find a pick-up, so they had to give up.

In the end, Hantang Pictures won the distribution rights of "The Mermaid" at a sky-high price of 2.6 billion.

......

In Daya Bay, Zhou Xingchi, who was inspecting the exterior, also learned the news for the first time.

Hanging up the phone, Zhou Xingchi sighed helplessly.

"Turning around, in the end, it has to be handed over to Hantang for distribution. ”

He didn't want his film to have anything to do with Tang An, but now he can't stop it, after all, he can't fight against the big group.

2.6 billion, this is also a number that Zhou Xingchi can't refuse, not to mention him, other investors can't refuse.

The news slowly spread out, and the sky-high price of 2.6 billion shocked the entire entertainment industry!

PS: Continue to the second chapter of the code.