Chapter 817: Is it difficult to make a fortune?
Because of the fact that the same evacuation incident as "Operation Red Sea" took place, and the location was also near the Red Sea, "Operation Red Sea" had almost no publicity when it was still three or four months away from the summer season, and it once again became the movie that entertainment news and fans paid the most attention to.
didn't spend a penny, and it was on the hot search, which made all companies in the industry envious.
Many directors choose historical events when making movies, so that the real events themselves are widely known, making it easier for the film to be understood by the majority of the audience.
Like the adaptation, it is also an IP in disguise.
After Feng Xiaogang didn't make comedies back then, he chose the two films "Tangshan Earthquake" and "1942", both of which were real events in history, and a considerable part of the audience had some understanding of the events of that year.
Make it easier for the audience to get in, otherwise if you don't shoot Tangshan's earthquake and make up an event that does not exist in history, the effect may be different.
Feng Xiaogang, who was busy with his new film, also knew about it, and learned that the government had sent warships to evacuate overseas Chinese.
Feng Xiaogang sighed with emotion, "When I filmed "The Great Earthquake", some of the reasons were for the promotion of the movie, and now Tang An is filming a "Red Sea Operation", and the same thing happened in reality, which is too lucky!"
......
Time, place, people, each factor can have a great impact on the movie, and these events are more useful for "Operation Red Sea" than any way of publicity.
Just when the large-scale discussion began on the Internet, the publicity and marketing department of Hantang Media also quickly seized this opportunity and began to prepare for the next marketing work.
In a few days, a rough plan had been made, and Tang An also came out of the editing room and listened to the report of the publicity and marketing department.
Things happened as usual, but Tang An didn't pay special attention to it in advance, and his subordinates would naturally know how to deal with such a big matter.
For the movie, this can only be regarded as the icing on the cake, after all, whether there is such a thing or not, "Operation Red Sea" is sure to succeed, the difference is only the degree of the explosion.
After listening to the marketing plans of several departments under the Propaganda and Marketing Department, the most important thing is to mobilize the patriotic enthusiasm of the audience and connect the film with reality.
They are all first-class marketing talents in the industry, and there is basically nothing Tang An to add.
After carefully reading their plans, Tang An told them to prepare separately.
"You don't have to hype, there are still more than three months before the summer file, just a little guidance, pay attention to a degree. ”
You don't have to grab a little bit of desperate hype, that would be too much.
One is easy to be disgusted, after all, overseas compatriots are still suffering, and the other is waiting for the audience's enthusiasm to be consumed now, and it will be useless at that time.
Of course, the main thing is that Tang An has enough confidence in the movie.
Only when the film itself is not strong enough, it is necessary to grasp the direction that can be used and desperately promote.
The reason why Lin Xinru has been caught by Zhou Jiexu for more than ten years is because she has no other news to stir up, and this matter can still attract the sympathy of the masses, unlike other actors who are easy to be disgusted with all kinds of hype.
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On the Internet, as time passes, the state has sent warships to evacuate overseas Chinese, and the attention of the matter has also maintained a very high level.
Of course, there is also the discussion of "Operation Red Sea", as well as the ridicule of Tang An.
The propaganda of the Han and Tang dynasties also began, guiding the public opinion of netizens on the Internet.
However, it is inevitable that some discordant voices will appear.
On Weibo, some of them are more active, and some well-known and well-known film critics on the Internet began to criticize Hantang Media, Tang An, and his "Operation Red Sea".
""Operation Red Sea" has begun to rub off on the popularity of their evacuation of overseas Chinese, I really didn't guess wrong, Tang An is simply crazy in order to make money!"
"Now domestic war movies can only rely on the consumption of patriotic feelings? There was "Wolf Warrior" before, and now "Operation Red Sea" is the same!"
"It's sad! Relying on the consumption of patriotic feelings to fool the audience, when one day this kind of patriotic feelings are consumed, how should Chinese war films survive? How should Chinese films progress?"
......
A large number of big Vs and film critics on Weibo began to criticize "Operation Red Sea" for gaining popularity, which was said to be a consumption of patriotic feelings, and by the way, domestic war films were also approved.
For public knowledge and cents, patriotism is wrong, and promoting patriotism through film and television dramas is ignorance and brainwashing.
And these people like to appear when there is hot news, because at this time, they can attract more attention and be more hot.
As the biggest director in China, Tang An is a hot spot in the country for every film.
Whether there is a chance or not, there will always be someone who is staring at a big book.
Last year, a group of people in "Mystery Superstar" suddenly came out to criticize the three views of the movie, and in addition to the opponents in the same schedule, a considerable part of them are this kind of self-black.
Since the establishment of "Operation Red Sea", those people have also set their eyes on this movie.
The movies of the domestic war are just like that, and it is indispensable to talk about patriotism again, and then it can be criticized again.
However, this time, those people did not expect that there would also be an evacuation incident in reality, and it suddenly climaxed.
At first, the remarks were not very brain-dead, but the rest became more and more ugly.
Yu Pengfei, a well-known public figure on Weibo, wrote directly on Weibo, "The famous director made a fortune!"
"Tang An and Feng Xiaogang are the same goods, Feng Xiaogang's "Tangshan Earthquake" back then, relying on the pain of consumers to make money, that movie may be able to make the audience cry, but five years ago when the earthquake, how many people stayed in front of the TV to pay attention to the rescue, crying like something, is this because CCTV's cameraman shooting skills are particularly good? Is this because the analysis of the disaster under the lens of those reporters goes straight to the depths of people's hearts?
Of course not, what the audience is crying about is not how well those videos and movies are taken, but that kind of catastrophe itself is enough to shake people's hearts, whether it is taken by Feng Xiaogang or taken by CCTV photographers, it can be moving.
Back then, Feng Xiaogang ruthlessly made a fortune that made the people immersed in pain again, and now the movie "Operation Red Sea" directed by Tang An happened to have a similar thing happen in reality, and a large number of sailors began to promote it on the Internet.
Our compatriots are still suffering overseas, endangering their lives all the time, they are tormenting every second, but at home, some of us are using them as a tool for hype, just thinking about increasing the popularity of the movie, so as to consume another wave of the audience's patriotic feelings and make a fortune!