Chapter 59: The brand spreads, and someone wants to join
In the blink of an eye, half a month passed.
In the past half month, the chili fried meat of the Kaixuan City store has completely become popular in the entire Nandu with the excellent service attitude, excellent taste and high-end dining environment of the staff.
After all, it is located in Kaixuan Mall, and its geographical location and radiation range are much stronger than those of the Wenhua Road store.
Therefore, it is also more popular than Cultural Road.
The daily turnover has reached a terrifying 15,000, and the average daily sales of takeaway and dine-in are nearly 400 copies, as if there is a faint trend of surpassing the Wenhua Road store.
And most importantly, of course, its brand significance!
In the Wenhua Road store, due to the partial storefront, the promotion and development of the brand is not particularly good.
But Triumph City is different.
This is one of the top five business districts in the southern metropolis, plus all the brand stores from the supermarket on the first floor to the fourth floor.
Therefore, the chili fried meat under the redundant catering management company has completely opened up in the position of Triumph City.
"Hello Manager Zhao, I want to join our chili fried meat, who should I contact?"
On this day, a dignified guy in a suit and tie arrived at the store, and his speech was very kind.
Someone wants to join the chili fried meat?
Gee.
Our redundant catering management company is really going to become stronger and stronger.
This guy wants to join, is it to give him Mr. Wang's phone number, or to his Manager Tian's phone number?
After thinking about it, Zhao Tianhuang said: "I'm just a manager of this store, so let's contact him, it's our company's manager who specializes in chain franchising." His name is Tian Duoduo, you can call him Manager Tian......"
Immediately, Zhao Tianhuang called Tian Duoduo to the man in the suit.
After the man in the suit thanked him repeatedly, he dialed Manager Tian's phone when he went out with his front foot.
"Hello Manager Tian, I want to join us to fry meat with chili peppers, where are you, is it convenient to negotiate?"
"Oh, it's a chili fried meat shop on Wenhua Road? Okay, I know, let's go. ”
The man in the suit drove to the Wenhua Road store.
The waiter's aunt kindly poured a cup of buckwheat tea for the man in the suit, and the two began to negotiate.
"I am from Dingshan City, my name is Li Fangnan, I have been in the catering industry for four or five years, and I have opened two stores that are quite successful. ”
The man in the suit introduced himself first, and then cut straight to the point.
"A few days ago, I walked around in Nandu Triumph City, and I saw our company's chili fried meat restaurant, I tasted it, and the taste was very beautiful, spicy and delicious...... So, I want to join our store, Manager Tian, do you see any requirements from our company?"
"Join our chili fried meat shop?" Tian Duoduo glared.
No, the Triumph City store has only been open for half a month, and someone has come to join him...... Isn't this a little too fast?
"Yes, Manager Tian would like to ask you to introduce our company's joining matters. Li Fangnan continued to ask.
For a while, Tian Duoduo was a little nervous.
He calmed down and said slowly: "Actually, there is nothing to introduce, you use our brand and name, the house is decorated according to our style, you are responsible for recruiting, we are responsible for training, and the chef in charge of chili fried meat is arranged by us to ensure the uniformity of taste." The rest is just waiting for the opening of the business. ”
Li Fangnan nodded: "Oh, it's like this in franchise stores...... So, what does our company say about the franchise fee and management fee?"
"Franchise fee. Tian Duoduo smiled.
In fact, Tian Duoduo has thought about this issue for a long time and discussed it with Yu Yu.
He vividly remembers the conversation he had in the office that day.
"Redundant, do we want to charge a one-time franchise fee of 100,200,000 yuan like an ordinary store, and a management fee of tens of thousands of yuan every year?"
"Our redundant catering management company is a young company with advanced vision, if it charges a one-time franchise fee like an ordinary store, and then doesn't care about the life or death of the franchise store, this is not what our company should do!"
At that time, when it was redundant to say this, it was righteous and righteous.
"Then, like the Triumph City store, is our company investing in direct sales?"
"Duoduo, since I handed over this matter to you, then I believe that you can do it well, don't ask me about everything, you can decide for yourself. Anyway, remember that you can't charge a one-time franchise fee, and you can do the rest yourself. ”
The above is the whole process of Tian Duoduo's consultation with the boss Wang Duoyu.
Regarding the issue of charging a one-time franchise fee, the boss Wang Duoyu said that he was very repulsed.
After coming back, Tian Duoduo thought about it.
How can I do it without a franchise fee?
Is it too much trouble to get the company to invest? It's too much trouble, and you have to negotiate with the finance department.
Moreover, if you come to several stores that want to franchise at one time, and invest all the excess, how much money do you have to put inside?
After all, he is Wang Yuyu's brother, and he still has to think more about his brother.
In addition, Tian Duoduo's head kept echoing with the superfluous words of righteous words.
"If you charge a one-time franchise fee like an ordinary store, and then don't care about the life or death of the franchise store, this is not what our company should do!"
That's right!
Since it is redundant to bundle the interests of the company and the interests of the franchise store, then you can completely take a cut of the net profit of the franchisee!
The net profit is commissioned, that is, there is no need to charge a fixed amount of franchise fee, and there is no need to put money into it, which is excellent.
Regarding this decision, Tian Duoduo did not communicate with the boss Wang Duoyu again, mainly because he was afraid that he would be redundant and noisy him, and he would talk to him about big things.
"Ahem. Tian Duoduo smiled, and after clearing his throat, he slowly spoke: "That's the case, our company is a company that is responsible for franchise stores, so we don't charge franchise fees and management fees here." ”
"There is no franchise fee and management fee, then ......," Li Fangnan said he was surprised.
"The model adopted by our company is, net profit commission! You join our store, we receive 20% of your net profit, that's all!"
Li Fangnan continued to ask: "Then what if my store doesn't make money or even loses money?
Tian Duoduo smiled slightly: "This is the core concept of our boss! Since we are a franchise and a brand, we must make our stores profitable and profitable." If we take your franchise fee and leave it alone, what's the difference between that and a scammer?"
As soon as these words came out, Li Fangnan on the opposite side immediately applauded: "Okay, a good franchise brand, you must make its stores profitable, just rush to the company, I Li Fangnan has no reason to refuse!"
The two signed the franchise contract smoothly.
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