On the first day of the Lunar New Year, in the conference room of Huayi Brothers, the company's executives were basically all there.

When Wang Zhongjun was on the road before, he asked the director of the public relations department about the specific situation. 、

Although I also know from various websites and forums on the Internet that the scale of this piece will not be small.

However, the specific situation, to what extent, what is the scale of coverage, how the audience reacts, and whether it has affected the box office and attendance, these need to know specific data.

The public relations department and the distribution department have reported on the situation, from the other party's large-scale negative marketing to now, almost two hours, basically covering the entire Internet.

There are forums and websites of various types and audiences, and they have achieved all-round coverage.

Every time a data was reported, Wang Zhongjun's face became ugly.

There will be a lot of these negative news and posts almost every minute, and the negative marketing of this scale has definitely been planned for a long time.

If you don't make a move, it will be a thunderbolt, making it difficult for you to parry, and you won't even have time to react.

Then, the distribution department reported the data of the theater chain. Whether it is the data fed back by major theaters or the real-time increase of glutinous rice movies, they have all been affected a little.

The director of the public relations department is also full of solemnity, "Chairman, now all the employees of our public relations department have taken action, some employees who can come back on vacation have been recalled, and those who can't come back have also been put into work, but the momentum of the other party is too great, there are countless videos and photos of some movie theater children scared and crying, and even the elderly are scared, and the whole family quits halfway, and many parents scold in the movie theater, all over the country." ”

The director of the publicity department added, "The key thing is that Hantang Media has instigated some parents and teachers to boycott our film, and some have even written letters to the Education Bureau." ”

And the elderly?

Wang Zhongjun's heart trembled, and he hurriedly asked, "There is no problem with the old man, right?"

If there is really news that the old man was scared out of a bad way, Han Tang will embellish it a little more and directly say that "Journey to the West" scares the old man to death, then it will be difficult.

"That's not true, it's just that someone posted a few pictures, and halfway through the movie, the family left the scene with the old man in their arms. The director of public relations shook his head.

Wang Zhongjun breathed a sigh of relief, if a comedy scares the old man out of the way, it will be really big news.

Other horror movies are okay, there are not many horror movies in film history that can scare people to death, and each one is a classic among the classics.

If "Journey to the West" scares people to death, it is also a classic, but this classic is not very glorious.

It's like some inferior domestic horror movies, which actually make the audience laugh out loud.

Although Hantang Media didn't go too far, it was just normal negative marketing, so as not to make a few news that scared the old man to death.

However, Wang Zhongjun can't take it lightly at all, after all, the other party's network marketing ability is better than Huayi.

There is no good news, it has just begun, and even if Huayi does not reflect it, the impact is too great.

Originally, in addition to the audience who had the habit of watching movies during the Spring Festival, many people who didn't watch movies would also go to the movies with their families.

Those elders went to the Internet to take a look, good guys, Zhou Xingchi originally made a horror movie, so he definitely won't take his children to watch it.

Not only children, but also the elderly.

Children can't stand the scare, and the elderly are even more vulnerable.

Invisibly, there are two less audiences of two ages, and this festival, the audience of these two ages will also have an impact on the choices of other audiences.

When such a bad thing happened during the New Year, everyone was also very unhappy, and they scolded directly in the conference room.

"Chairman, this Hantang is too much, we can't be beaten passively, we must fight back!"

"It takes time to prepare for public relations alone, we can't be led by the nose by the other party, we should immediately do negative marketing for "Hong Kong Embarrassment", at least it can also contain the energy of Han Tang, and our public relations will be easier. ”

"That's right, there are a lot of sexual innuendos and meat jokes in "Hong Kong", let's start from this aspect!"

......

One by one, the group was excited and proposed various ways to deal with it.

The first thing is, of course, public relations, Han Tang will discredit his own side They didn't expect it, but they didn't expect the other party to be so well prepared.

Then it's time to do negative marketing for "Hong Kong Embarrassment", and save Zhao from Wei.

Wang Zhongjun also understands that the war can't be focused on "Journey to the West", otherwise even if they invest more in public relations, they will be the ones who will be affected the most.

It is necessary to divert the audience's attention and let the flames of war spread to "Hong Kong".

The best way to cover up one negative news is to throw out another negative news and confuse the water!

After the plan was determined, Huayi's huge public relations department quickly ran at full capacity, and by the way, the jokes of "Hong Kong Embarrassment" were not high, it was purely selling feelings, and there were meat jokes everywhere.

......

The other producer and distributor of "Journey to the West", Ah Li, also invested a lot of resources to support Huayi, after all, they also have a lot of income on this movie.

In the conference room, Zhang Wei was in a similar state to Wang Zhongjun at this time.

The acquisition of Cultural China was proposed by her, and "Journey to the West" is also a project she focuses on.

If she wants to maintain more say in Ahli Pictures, or even replace Zhang Wall's position, she needs to bring more profits to the company.

However, after the negative marketing failure of "Hypnosis Master" and "Little Times", she has now reined in a lot, and everything still has to be decided on the wall.

Zhang Wall did not object to one of her proposals, and simply handed over the publicity of "Journey to the West" to him.

After the meeting ended, the CEO and the president were at the back.

"Mr. Zhang, you have to worry a lot about the series "Journey to the West". Zhang Wall laughed.

Zhang Wei said with a smile, "Mr. Zhang, rest assured, "Journey to the West" will definitely win this battle, and the next step is to watch "To Youth". ”

"The editing of "To Youth" is going very well, and I often go to see it, and the shooting is not bad, the theme of youth and nostalgia is well filmed and there is a market, coupled with Zhao Wei's fame, it should not disappoint us. Zhang Wall said.

"Then wait for Zhao Wei's good news, Mr. Zhang, I'll go and get busy first. ”

Zhang Wei smiled noncommittally and left.

When Zhang Wall and Zhao Wei worked together to make this movie, she didn't care, so she just waited to see the joke.

Xu Zheng can make movies, but he is good at comedy, and he has directed several dramas in the drama club, and he is half an expert.

What kind of themes does Zhao Wei have you good at?

Immediately after that, Guo Jinming's "Little Times" was a box office hit, which made her miscalculate.

However, Guo Jinming's reputation across the border is not good at home, and she can only hope that the audience can learn a lesson.

Zhang Wall squinted at the back of Zhang Wei leaving, his eyes full of confidence.

The two movies "Hong Kong Embarrassment" and "Journey to the West" were originally evenly matched, but now Han and Tang have taken the lead and made sufficient preparations.

With Tang An's previous style of doing things, as soon as he made a move, he made all preparations, until the weakness made you unable to parry.

Zhang Wall can already predict that "Hong Kong Embarrassment" narrowly defeated "Journey to the West" to win the Spring Festival championship.

If everything goes well, in more than two months, "To Youth" will be successful, as long as it sells two or three hundred million box office, it will be enough, and it will be almost the same as "Little Times".

The summer file of "Notes on Tomb Robbery" is also bound to lose in the face of Tang An's "Interstellar", Zhang Wall went to the set to watch Lu Chuan filming, although he is much calmer than in previous years, but Zhang Wall is still not optimistic.

Zhang Wei has failed to make several decisions in a row, and he himself can fully control the power of Ahli Pictures!

......

As the publicity war between the two sides has reached a new level, and the negative news of the two movies can be seen everywhere on the Internet and in the print media, the competition for the Spring Festival stalls can be regarded as the real beginning.

Although Hua Yi immediately started public relations, and with Ahri's full help, they have already lost the lead and are in a very passive situation.

In response to the negative marketing of "Hong Kong Embarrassment", Hantang Media had expected it and did not set off too much turmoil.

A lot of negative news directly affected the box office of "Journey to the West", and on the first day of the Lunar New Year, the box office only rose by 2 million to 107 million.

And "Hong Kong Embarrassment" continued to soar, the attendance rate has been completely saturated, and surpassed "Journey to the West" with a box office of 108 million, winning the box office championship the next day.

"Journey to the West" has 10% more film schedules, and it also has the advantage of ticket prices, although this data is already very high, but it is a loss.

This is still because there are enough viewers during the Spring Festival, and many viewers can't buy tickets at all, so they get this data.

On the first day of the new year, several more movies were released.

Directed by Zhang Yibai and starring Guo Fucheng, Wang Baoqiang, Liang Jiahui, Jing Tian and other stars, the comedy movie "Better and Better Spring Festival Gala" got a box office of 8 million on the first day.

The love movie "Together" starring Ke Zhendong, Chen Xiyan, Yang Ying, and Donnie Yen won 600 at the box office.

Although the schedule of the two movies is very low, thanks to the two blockbusters that have driven the overall market, the attendance rate is also very high, and many audiences who can't buy tickets for these two movies have chosen to watch other movies.

However, he still can't escape the fate of cannon fodder, that is, he follows behind to pick up some soup and drink.

In the second year of junior high school, "Journey to the West" won 104 million on the same day, and the attendance rate still did not improve.

"Hong Kong Embarrassment" got 109 million on this day, and there was no increase.

Less than 40% of the scheduled films are still 2D movies, and this data is already the limit.

Even though the attendance rate of "Journey to the West" is lower than that of "Hong Kong", the theater chain has not reduced the film schedule at all, and even increased the film schedule by 2% on the third day of release.

The situation is already obvious, "Hong Kong" is full every day, the number of shows is simply not enough, and there is still a lot of potential to be tapped.

However, under the negative public relations of Hantang Media, "Journey to the West" has a lot of controversy, and many parents have doubts and dare not take their children to watch this movie together.

On the third day of the Lunar New Year, on the fourth day of its release, although "Hong Kong" lost two points of the film schedule, it still got 107 million.

Even after three days of outbreak, it still maintained a very high attendance rate, and won a total of 426 million box office in four days.

The box office of "Journey to the West" still declined on the fourth day, and the single-day box office fell below the 100 million yuan mark, only getting 9,800 plays, with a total box office of 414 million in four days.

Although the gap is not big, in the case of such a hot market, the attendance rate is declining every day, and "Journey to the West" is no longer able to return to the sky.

As long as the current potential audience is consumed, it will definitely usher in a large decline, on the contrary, the strong attendance rate of "Hong Kong Embarrassment" proves that the potential of this movie is much greater than that of "Journey to the West".

......

During the next three-day holiday, "Journey to the West" won a box office of 252 million, and the total box office of the entire seven-day holiday reached 666 million, creating a record of breaking 600 million as soon as possible.

However, "Hong Kong" got 277 million in three days, and the total box office in seven days reached a terrifying 703 million, and the records of "Journey to the West" have all been refreshed.

The holiday is over, and the box office of the two movies reached their lowest point on the sixth day of the Lunar New Year, and "Journey to the West" got 75 million on the sixth day of the Lunar New Year.

"Hong Kong Embarrassment" fell below the 100 million yuan mark as early as the fifth day of the Lunar New Year, and only got 86 million yuan on the sixth day of the Lunar New Year.

Among several other movies, "Better and Better Spring Festival Gala" got 26 million in 6 days, and "Together" got 21 million, which was forgotten by everyone in the corner, and only some news was mentioned in passing when reporting box office data.

On the seventh day of the Lunar New Year, the first working day, the single-day box office of several movies has seen a big decline.

"Journey to the West" fell by as much as 61% and got a box office of 29 million.

"Hong Kong Embarrassment" closed 37 million in a single day, a decline of 57%.

The explosion of the seven-day holiday for the Chinese New Year has almost exhausted the potential of the two films, and this decline is expected.

According to this situation, no matter how bad the trend is in the future, one billion is definitely a certainty, depending on how high it can be rushed.

......

It's hard to have a Spring Festival, and Wang Zhongjun has passed the Spring Festival this year, just like he hasn't.

Although you don't have to go to the company every day, you have to listen to the reports of the people below every day and pay attention to the box office data.

Seeing that the box office is declining day by day, and it has fallen below the 100 million yuan mark first, Wang Zhongjun is worried in his heart.

Originally, I thought that I could rely on the follow-up trend to catch up, but the decline on the first working day reached 61%, which directly cut off the possibility of overtaking.

But he didn't have much to do, and all the resources he could use were used, although it didn't cause any devastating blows to those negative news, but the two movies are so close that this influence can determine the outcome of the outcome.

If it weren't for the high score of the theater chain to ensure enough film scheduling, the gap between the two sides would be even greater.

Just talked to several theaters on the phone, Wang Zhongjun couldn't help but sigh.

At this point, it is almost impossible to turn the tables unless extraordinary measures are used.

But those extraordinary measures are almost the same as dealing with ordinary people, what he can do, Han Tang can basically do.

Now that the pirated version of "Hong Kong Embarrassment" is spread, Tang An will definitely do the same when he looks back, and most of the cinemas under the Han and Tang Dynasty are copies.

Wang Zhongjun also dispelled the idea of using extraordinary means, "Journey to the West" is not a failure, these days of long holidays, Huayi's stock has been rising, and the market value has rushed to 12.5 billion, and when the final box office breaks one billion, it is not impossible to even rush to 14 billion.

However, Wang Zhongjun remembered it again, there was an additional clause in the contract between him and Zhou Xingchi, which seemed to have not been signed, but it was confirmed in the email.

quickly took the calculator and calculated, according to the current share, it will take about 1.3 billion box office to have 500 million shares, but there is no need to pay this share.

PS: I don't have Black Zhou Xingchi, this is just the most basic negative marketing, those scared crying children are real, there are all over the country, just because there were no competitors at the beginning, it was not hyped up, and it was just taken out to make a fuss.

It seems that there are no more than 5 people who have been hacked in this article....